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Feel Safer, Be Safer
            Plain Language Disaster Preparedness




Many individuals and families are unprepared to respond to
emergency situations and natural disasters. Public officials
promote personal preparedness planning as a best practice
measure.
Feeling Safe, Being Safe developed by:
                                Board Resource Center (Mark Starford, Director)
                                                916-574-1022
                                              www.brcenter.org
                   Additional self-advocacy videos and publications available on BRC website

People with disabilities and those with function and access needs are most at risk for being excluded from the
mainstream of society; perceived by traditional service systems as being most challenging; most likely to have their
rights abridged and least likely to have tools and opportunities necessary to advocate on their behalf.

Many are unprepared to respond to emergency situations and natural disasters. The Board Resource Center with a
California consumer group answered the call by developing Feeling Safe, Being Safe, effective, easy-to-use webcast
training and tools that employ a simple learning strategy, Think–Plan–Do. FSBS has served two objectives:
enhancing personal emergency preparedness and creating opportunities for persons with function as access needs
to be viewed as community contributors who are prepared themselves and can assist others with their
preparations. FSBS is adaptable across populations because of its simplicity that does not panic, but empowers
people to take action when needed. The FSBS tools show how to make a personal plan, connect with community
members and create a personalized emergency kit.

By concentrating on purpose, audience and usability, FSBS assures users understand the necessity of preparedness
for emergencies or disasters and follow a safe course of action. The tools are easily adapted for use by variety of
regions, disaster conditions and cultures.
Feeling Safe, Being Safe


                    Beliefs




Outcome                              Motivators




          Method              Learned
Beliefs    Accessible Information = Power
                                            People have the right to
                                            understandable information, clear
Making Complex Ideas Simple




                                            language and accessible design.

                              Clear language increases participation in community
                              life and personal safety.

                              Accessible information facilitates greater personal
                              responsibility and safety.

                              When people understand what is written, they have
                              power to run their lives.
The
                                 Beliefs               Values
                                 problem


                                            “People with intellectual disabilities can
Making Complex Ideas Simple




                                            take care of themselves if they have
                                            information in a way they
                                            understand”



                              “Many are not able to read well, if information is
                               provided so we can understand - using plain words
                               and pictures, we can take charge and help others“
Beliefs   Consumer Group Takes Action


                              BRC collaborated with the DDS Consumer Advisory
Making Complex Ideas Simple




                              Committee - 15 peer advocates representing 245,000
                              people receiving services throughout California.




                                      Consumer Advisory Committee
Motivators   Emergency Preparedness
Making Complex Ideas Simple




                                 People with disabilities demanded action
                                 driven by them, for them and about them.

                                 In California the question is not if - but when -
                                 a large scale emergency will occur.
Motivators     Emergency Preparedness


                              Nearly 25% adults, with and without disabilities, have a
Making Complex Ideas Simple




                              hard time reading basic signs and labels.

                              Nearly 53% (Los Angeles) working-age adults cannot read
                              well enough to use a bus schedule or complete a job
                              application.

                              Nearly 70% of adults with low-literacy live in poverty.


                                      650 million worldwide have a disability
Motivators        Desired Outcome
Making Complex Ideas Simple




                              • Enhance personal emergency preparedness for
                                thousands for people with function and access needs.

                              • People with function and access needs viewed as
                                community assets who assist others with preparations.

                              • Accessible tools and process that is adaptable across
                                populations.

                              • Simple method that empowers people to take action.
Learned                  Barriers


                              People believe they are “prepared” for disasters
Making Complex Ideas Simple




                              but often aren’t as prepared as they think.
                              Survey Results:

                              40%   did not have household plans,

                              80%   had not conducted home evacuation drills,

                              60%   did not know their community’s evacuation routes.

                              20%   reported having a disability that would affect their
                                    capacity to respond to an emergency situation.
                                                                                      Serve.gov
Learned            Barriers
Making Complex Ideas Simple




                                      70% of 36 million Californians are unprepared
                                      for a natural disaster or terrorist attack.


                              People with function and access needs, limited
                              literacy and seniors were most impacted.

                                      Conventional materials and approach to
                                      personal safety scared people and difficult
                                      to understand.
We
                               learned             SNAKE Report
                                           Special Needs Assessment for Katrina Evacuees
Making Complex Ideas Simple




                              Medical needs shelter is a place of “last resort”

                                         People must be advised “how to make
                                         decisions“ regarding safety, including
                                         evacuation plan.

                                         Shelters are meant as a life boat
                                         (crowded, limited supplies, etc.)


                                                                     National Organization on Disability - WDC
The
                              Method
                              method         THINK - PLAN - DO
                                       Identify
                                                End-users
                                                Employ consultants who are end-users
Making Complex Ideas Simple




                                                Current resources and accessibility
                                                Empowering strategy

                                       Develop
                                                3-Step process
                                                Multi-media approach
                                                Sequenced learning series

                                       Verify
                                                Statewide focus groups
                                                Field-test in actual emergencies
                                                Application in other regions
Method             Phases


                                                    WEBCAST
Making Complex Ideas Simple




                                                    Online training,
                                                    6 videos

                                          TRAIN-THE-TRAINER:
                                          35 certified trainers,
                                          distributed 20,000 sets


                                CREATE AND TEST
                                Feeling Safe, Being Safe
Outcome         Community Based Prepared Tools
                                                 Funded by Homeland Security
Making Complex Ideas Simple




                                        Sequenced Preparedness Series




                              •   Easy-to-use tools and webcast training
                              •   Green technology and sustainable
                              •   Personal preparedness and safety
                              •   Community connections and participation
Outcome                 1. Worksheet

                                                           About Me
Making Complex Ideas Simple




                                                           Contact Information
                                                           Kit Supply List
                                                           Tips




                                 • Important medical information.
                                 • Emergency kit contents check-off list.
                                 • Important phone numbers for first responders.
Outcome              2. Magnet
Making Complex Ideas Simple




                                                                About Me
                                                                First Responders
                                                                Kit Location
                                                                Contact Information




                                    • Information from the worksheet.
                                    • Post where first responders can find it.
Outcome              3. How-To Video

                                                          How to use the tools
Making Complex Ideas Simple




                                                          Steps to be prepared
                                                          Tips




                                 • Why it is important to be prepared.
                                 • Value of community connections
                                 • How to complete the Worksheet.
                                 • Where to post the Magnet.
Outcome                4. Webcast Training
                                                      http:www.dds.ca.gov
Making Complex Ideas Simple




                                        Click Feeling Safe, Being Safe
Outcome                 4. Webcast Training
Making Complex Ideas Simple




                              Introduction                                   How To
                                  video                                      Guides




                                              English and Spanish Guides
                                             English and Spanish Captions
Outcome        4. Webcast Training
Making Complex Ideas Simple




                                        6-part training series

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Center4 Plain Language 6 2011 Handout

  • 1. Feel Safer, Be Safer Plain Language Disaster Preparedness Many individuals and families are unprepared to respond to emergency situations and natural disasters. Public officials promote personal preparedness planning as a best practice measure.
  • 2. Feeling Safe, Being Safe developed by: Board Resource Center (Mark Starford, Director) 916-574-1022 www.brcenter.org Additional self-advocacy videos and publications available on BRC website People with disabilities and those with function and access needs are most at risk for being excluded from the mainstream of society; perceived by traditional service systems as being most challenging; most likely to have their rights abridged and least likely to have tools and opportunities necessary to advocate on their behalf. Many are unprepared to respond to emergency situations and natural disasters. The Board Resource Center with a California consumer group answered the call by developing Feeling Safe, Being Safe, effective, easy-to-use webcast training and tools that employ a simple learning strategy, Think–Plan–Do. FSBS has served two objectives: enhancing personal emergency preparedness and creating opportunities for persons with function as access needs to be viewed as community contributors who are prepared themselves and can assist others with their preparations. FSBS is adaptable across populations because of its simplicity that does not panic, but empowers people to take action when needed. The FSBS tools show how to make a personal plan, connect with community members and create a personalized emergency kit. By concentrating on purpose, audience and usability, FSBS assures users understand the necessity of preparedness for emergencies or disasters and follow a safe course of action. The tools are easily adapted for use by variety of regions, disaster conditions and cultures.
  • 3. Feeling Safe, Being Safe Beliefs Outcome Motivators Method Learned
  • 4. Beliefs Accessible Information = Power People have the right to understandable information, clear Making Complex Ideas Simple language and accessible design. Clear language increases participation in community life and personal safety. Accessible information facilitates greater personal responsibility and safety. When people understand what is written, they have power to run their lives.
  • 5. The Beliefs Values problem “People with intellectual disabilities can Making Complex Ideas Simple take care of themselves if they have information in a way they understand” “Many are not able to read well, if information is provided so we can understand - using plain words and pictures, we can take charge and help others“
  • 6. Beliefs Consumer Group Takes Action BRC collaborated with the DDS Consumer Advisory Making Complex Ideas Simple Committee - 15 peer advocates representing 245,000 people receiving services throughout California. Consumer Advisory Committee
  • 7. Motivators Emergency Preparedness Making Complex Ideas Simple People with disabilities demanded action driven by them, for them and about them. In California the question is not if - but when - a large scale emergency will occur.
  • 8. Motivators Emergency Preparedness Nearly 25% adults, with and without disabilities, have a Making Complex Ideas Simple hard time reading basic signs and labels. Nearly 53% (Los Angeles) working-age adults cannot read well enough to use a bus schedule or complete a job application. Nearly 70% of adults with low-literacy live in poverty. 650 million worldwide have a disability
  • 9. Motivators Desired Outcome Making Complex Ideas Simple • Enhance personal emergency preparedness for thousands for people with function and access needs. • People with function and access needs viewed as community assets who assist others with preparations. • Accessible tools and process that is adaptable across populations. • Simple method that empowers people to take action.
  • 10. Learned Barriers People believe they are “prepared” for disasters Making Complex Ideas Simple but often aren’t as prepared as they think. Survey Results: 40% did not have household plans, 80% had not conducted home evacuation drills, 60% did not know their community’s evacuation routes. 20% reported having a disability that would affect their capacity to respond to an emergency situation. Serve.gov
  • 11. Learned Barriers Making Complex Ideas Simple 70% of 36 million Californians are unprepared for a natural disaster or terrorist attack. People with function and access needs, limited literacy and seniors were most impacted. Conventional materials and approach to personal safety scared people and difficult to understand.
  • 12. We learned SNAKE Report Special Needs Assessment for Katrina Evacuees Making Complex Ideas Simple Medical needs shelter is a place of “last resort” People must be advised “how to make decisions“ regarding safety, including evacuation plan. Shelters are meant as a life boat (crowded, limited supplies, etc.) National Organization on Disability - WDC
  • 13. The Method method THINK - PLAN - DO Identify End-users Employ consultants who are end-users Making Complex Ideas Simple Current resources and accessibility Empowering strategy Develop 3-Step process Multi-media approach Sequenced learning series Verify Statewide focus groups Field-test in actual emergencies Application in other regions
  • 14. Method Phases WEBCAST Making Complex Ideas Simple Online training, 6 videos TRAIN-THE-TRAINER: 35 certified trainers, distributed 20,000 sets CREATE AND TEST Feeling Safe, Being Safe
  • 15. Outcome Community Based Prepared Tools Funded by Homeland Security Making Complex Ideas Simple Sequenced Preparedness Series • Easy-to-use tools and webcast training • Green technology and sustainable • Personal preparedness and safety • Community connections and participation
  • 16. Outcome 1. Worksheet About Me Making Complex Ideas Simple Contact Information Kit Supply List Tips • Important medical information. • Emergency kit contents check-off list. • Important phone numbers for first responders.
  • 17. Outcome 2. Magnet Making Complex Ideas Simple About Me First Responders Kit Location Contact Information • Information from the worksheet. • Post where first responders can find it.
  • 18. Outcome 3. How-To Video How to use the tools Making Complex Ideas Simple Steps to be prepared Tips • Why it is important to be prepared. • Value of community connections • How to complete the Worksheet. • Where to post the Magnet.
  • 19. Outcome 4. Webcast Training http:www.dds.ca.gov Making Complex Ideas Simple Click Feeling Safe, Being Safe
  • 20. Outcome 4. Webcast Training Making Complex Ideas Simple Introduction How To video Guides English and Spanish Guides English and Spanish Captions
  • 21. Outcome 4. Webcast Training Making Complex Ideas Simple 6-part training series