This presentation is directed towards larger organizations wishing to implement social media as an internal communication tool. This presentation is available as a 60 - 90 minute keynote or a full day workshop.
Business Model Canvas (BMC)- A new venture concept
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Tricycle SM & Internal Customers Presentation
1. Social Media & Internal
Customers
Presented by Justin Foster
2. Why listen to us?
⢠Tricycle helps organizations define and
communicate their ideas.
⢠Name dropping: Goldâs Gym, Fred Meyer, Saltzer
Medical Group, Bodybuilding.com.
⢠Over 250 presentations from Payette to Malaysia.
⢠Early pioneers of social media in Idaho.
⢠Over 10,000 connections in the social space.
3. The Perfect Storm
⢠Commoditization
⢠Fragmentation
⢠Access to technology
⢠Rise of Personal Brands
4. Meet Gen Y
⢠Connected
⢠Multi-tasking
⢠Influential
⢠24/7 Brand
6. The Evolution
1. Forums and message boards
2. Chat rooms and IM
3. Commenting
4. Blogs
5. Social networking
6. Twitter
7. Startling Statistics
⢠276% growth in 35-54 year old Facebook users.
⢠104 Million people on Facebook.
⢠Feb 09 to April 09: 3 mill to 17 mill Twitter
members
⢠1 billion page views of Twitter.
⢠Average age on Facebook is 37.
⢠Average age on Twitter is 42.
⢠Fastest growing segment is women over 55.
8. 5 Myths of Social Media
1. This is just a fad.
2. It is just for kids.
3. You can control it.
4. It is expensive to implement.
5. It has no application to my job.
13. CONVERSATIONS
⢠Signals v Noise
⢠Be interesting
⢠Participate â 3 ways
⢠Create multiple touch-points.
14. CONVERSIONS
⢠Conversations create relationships
which create behavior.
⢠Farming, not hunting.
⢠Build the âpipesâ.
⢠Have a plan.
15. Internal Communications
⢠Work on the culture.
⢠Establish the rules.
⢠Build the âpipesâ.
⢠Lead from the front.
⢠Analyze the results.
16. The Principle of Automation
Automating repetition improves
productivity, creates more efficiency,
and provides measurable data.
17. Must Haves
⢠Company blog w/ internal feed.
⢠Facebook personal profiles for
everyone.
⢠Facebook company profile and/or fan
page.
⢠Twitter â two philosophies.
18. Open Discussion
>> Definitions and terms?
>> How something applies to you?
>> Other trends?
>> Additional comments and questions