2. Start-up / Arrival (Dar-es-Salaam / Tanzania - 2008)

3. Telecom Survey (Tanzania - 2008)

4. Market Study (Dar-es-Salaam / Tanzania - 2008)

5. Media Evaluation (Dar-es-Salaam / Tanzania - 2008)

6. Location Survey (Tanzania - 2009)

7. Office Construction (Tanzania - 2009)

8. Office Installation (Tanzania - 2009)

9. Team Recruitment (Tanzania - 2009)

10. Trainer Training / Vendor Recruitment

11. Office Fitting (Tanzania - 2009)

12. Branding / Product Display (United Kingdom 2010)

13. Product Display (United Kingdom 2010)
Premier bingo – You Play, We Pay

14. Product Communication (United Kingdom 2010)
Premier bingo – You Play, We Pay

15. Product Display (United Kingdom 2010)
easy bingo – Play More, Win More

16. Product Communication (United Kingdom 2010)
easy bingo – Play More, Win More

17. Product Communication (United Kingdom 2010)
easy bingo – Play More, Win More

18. Product Display / Communication (UK 2010)
rapid bingo – Bet Small, Win Big

19. Product Communication (United Kingdom 2010)
rapid bingo – Bet Small, Win Big

20. Product Display (United Kingdom 2010)
sports betting – Play Your Passion

21. Product Display (United Kingdom 2010)
sports betting – Play Your Passion

22. Product Communication (United Kingdom 2010)
sports betting – Play Your Passion

23. Product Communication (United Kingdom 2010)
sports betting – Virtual Horses, Real Winners

24. Brand / Product Communication
Home of Entertainment

25. Gaming Centre Installation (Tanzania 2010)

26. Gaming Centre Fitting (Tanzania 2010)

27. EDITEC System Installation (Tanzania 2010)

28. Gaming Centre Operations (Tanzania 2010)

29. Vendor Training (Tanzania 2010)

30. Terminal / Network Installation (Tanzania 2010)

31. POS / Display Installation (Tanzania 2010)

32. Terminal / Network Installation (Tanzania 2010)

33. POS / Display Production (Tanzania 2010)

34. POS / Display Production (Tanzania 2010)

35. Soft Launch – 3rd March 2010 (Tanzania)

36. Vendor Engagement (Launch / Tanzania 2010)
Vendor Engagement / Kick-Off Meeting
Sunday 27th June 2010 – 16:00 hours
350 Invitations
Launch Campaign Presentation
Incentive Programme Presentation
Successful Vendor - Presentation / Interviews
Bingo Game/s
Food and Drinks, Entertainment and Music
Vendor Engagement

37. Print Campaign (Launch / Tanzania 2010)
Voucher Distribution
53,000 Bingo Vouchers –
Tanzania Posta Corporation
35,000 Bingo Vouchers –
Mwananchi / Mwanaspoti
88,000 Contacts
Public Engagement

38. Road Show Promotion (Tanzania 2010)
Point-of-Sales POS Activation
15 days (24th June – 8th July 2010)
75 POS (2 hours Programme)
Player Engagement
300 Promotional Bingo Games
20,000 Promotional Bingo Vouchers
60,000 (+) Contacts
POS Activation

39. Road Show Promotion (Launch / Tanzania 2010)
SABA-SABA Exposition (1st / 10th July 2010)
Player Engagement
300 Promotional Bingo Games
10,000 Promotional Bingo Vouchers
60,000 (+) Contacts
Public Engagement

40. Radio Campaign (Launch / Tanzania 2010)
Audio / Radio Communication
15 days (24th June – 8th July 2010)
15 PREMIER BINGO Commercials
15 EASY BINGO Commercials
Public Engagement

41. PR Campaign (Launch / Tanzania 2010)
PR / Media Communication
Print: Mwananchi, Habari Leo, The Guardian
Radio: Clouds FM, TBC, Free Africa, Radio One
TV: TBC, ITV, Star TV
Public Engagement

42. TV Production (Tanzania 2010)
Video / TV Communication
Draw Show
(starting 8th July 2010)
10 minutes Programme
(every Thursday, 21:00 hours)
Recorded at Premier Betting HQ in Kariakoo
Public Engagement

43. Manzese – Gaming Centre (Tanzania 2010)
Expansion

44. Manzese – Gaming Centre (Tanzania 2010)
Expansion

45. Contact
Premier Betting EDITEC UK Ltd.
Entertainment Africa Ltd. 1 Lyric Square Tel.: +44 / 203 178 27 02
Sukuma Street 8/39 Hammersmith Fax: +44 / 203 178 26 94
Kariakoo London W6 0NB
Dar es Salaam
E-Mail: o.grave@editec-lotteries.com
United Republic of Tanzania Web: http://www.editec-lotteries.com