1. Social Media Scorecard May 1, 2012
Facebook Facebook FB % Twitter Fans, Twitter Fans, Twitter % Total Fans, Total Fans,
Industry/Company % Change
Fans, 4/24 Fans, 5/1 Change 4/24 5/1 Change 4/24 5/1
Airlines 3,746,905 3,795,506 1.3% 3,843,452 3,850,467 0.2% 7,590,357 7,645,973 0.7%
American Airlines 282,503 286,350 1.4% 357,032 359,627 0.7% 639,535 645,977 1.0%
Delta 307,180 308,564 0.5% 315,816 317,744 0.6% 622,996 626,308 0.5%
JetBlue 592,790 595,944 0.5% 1,672,281 1,672,742 0.0% 2,265,071 2,268,686 0.2%
Southwest 2,187,562 2,227,121 1.8% 1,286,537 1,287,549 0.1% 3,474,099 3,514,670 1.2%
United Airlines 343,301 343,604 0.1% 6,940 7,154 3.1% 350,241 350,758 0.1%
US Airways 33,569
3,746,905
33,923
3,795,506
1.1%
1.3% -
204,846
3,843,452
205,651 0.4% 3,850,467 0.2% -
238,415
7,590,357
239,574
7,645,973
0.5% 0.7%
TOTAL
Footwear/Athletic Apparel 61,899,332 62,364,809 0.8% 821,427 839,738 2.2% 62,720,759 63,204,547 0.8%
Adidas 13,854,448 13,955,089 0.7% 233,401 238,231 2.1% 14,087,849 14,193,320 0.7%
Converse 29,549,310 29,797,301 0.8% 59,098 60,449 2.3% 29,608,408 29,857,750 0.8%
DC Shoes 8,551,944 8,594,627 0.5% 102,148 103,806 1.6% 8,654,092 8,698,433 0.5%
Nike 8,882,037 8,944,873 0.7% 368,811 378,586 2.7% 9,250,848 9,323,459 0.8%
Reebok 1,061,593 1,072,920 1.1% 57,969 58,666 1.2% 1,119,562 1,131,586 1.1%
61,899,332 62,364,809 0.8% - 821,427 839,738 2.2% - 62,720,759 63,204,547 0.8%
TOTAL
Comics 4,458,258 4,508,958 1.1% 390,617 399,737 2.3% 4,848,875 4,908,695 1.2%
DC Comics 626,534 633,530 1.1% 114,265 115,856 1.4% 740,799 749,386 1.2%
Marvel Comics 3,831,724 3,875,428 1.1% 276,352 283,881 2.7% 4,108,076 4,159,309 1.2%
4,458,258 4,508,958 1.1% - 390,617 399,737 2.3% - 4,848,875 4,908,695 1.2%
TOTAL
Fast Food 47,146,366 47,637,397 1.0% 1,200,005 1,226,567 2.2% 48,346,371 48,863,964 1.1%
Burger King 4,903,309 4,942,047 0.8% 51,187 52,004 1.6% 4,954,496 4,994,051 0.8%
McDonald's 18,930,764 19,135,189 1.1% 438,924 447,190 1.9% 19,369,688 19,582,379 1.1%
Subway 12,476,198 12,692,352 1.7% 462,524 477,614 3.3% 12,938,722 13,169,966 1.8%
Taco Bell 8,551,406 8,563,372 0.1% 179,621 181,703 1.2% 8,731,027 8,745,075 0.2%
Wendy's 2,284,689 2,304,437 0.9% 67,749 68,056 0.5% 2,352,438 2,372,493 0.9%
47,146,366 47,637,397 1.0% - 1,200,005 1,226,567 2.2% - 48,346,371 48,863,964 1.1%
TOTAL
Beverages 104,983,626 105,334,962 0.3% 2,078,655 2,097,781 0.9% 107,062,281 107,432,743 0.3%
Coca-Cola 41,513,551 41,612,884 0.2% 525,313 529,366 0.8% 42,038,864 42,142,250 0.2%
Dr. Pepper 11,827,487 11,833,851 0.1% 94,537 94,860 0.3% 11,922,024 11,928,711 0.1%
Monster Energy 15,613,910 15,777,121 1.0% 225,390 229,204 1.7% 15,839,300 16,006,325 1.1%
Pepsi 8,101,988 8,127,532 0.3% 632,689 640,624 1.3% 8,734,677 8,768,156 0.4%
Red Bull 27,926,690 27,983,575 0.2% 600,726 603,727 0.5% 28,527,416 28,587,302 0.2%
104,983,626 105,334,962 0.3% - 2,078,655 2,097,781 0.9% - 107,062,281 107,432,743 0.3%
TOTAL
Celebrities (Top 5) 258,082,369 259,548,607 0.6% 67,937,114 68,770,705 1.2% 326,019,483 328,319,312 0.7%
Eminem 56,041,292 56,376,234 0.6% 10,383,479 10,481,951 0.9% 66,424,771 66,858,185 0.7%
Lady Gaga 50,208,768 50,375,572 0.3% 23,420,865 23,679,873 1.1% 73,629,633 74,055,445 0.6%
Michael Jackson 47,770,981 48,092,016 0.7% 678,040 684,999 1.0% 48,449,021 48,777,015 0.7%
Rihanna 54,822,992 55,139,450 0.6% 17,793,878 18,147,618 2.0% 72,616,870 73,287,068 0.9%
Shakira 49,238,337 49,565,336 0.7% 15,660,852 15,776,264 0.7% 64,899,189 65,341,600 0.7%
258,082,369 259,548,607 0.6% - 67,937,114 68,770,705 1.2% - 326,019,483 328,319,312 0.7%
TOTAL
Favorite Foods 87,094,007 87,298,456 0.2% 83,510 84,383 1.0% 87,177,517 87,382,839 0.2%
Oreo 26,113,478 26,190,490 0.3% 39,956 40,206 0.6% 26,153,434 26,230,696 0.3%
Pringles 19,137,817 19,175,756 0.2% 11,204 11,421 1.9% 19,149,021 19,187,177 0.2%
Reese's 9,186,680 9,224,189 0.4% - - 0.0% 9,186,680 9,224,189 0.4%
Skittles 21,739,745 21,784,453 0.2% 30,962 31,302 1.1% 21,770,707 21,815,755 0.2%
Starburst 10,916,287 10,923,568 0.1% 1,388 1,454 4.8% 10,917,675 10,925,022 0.1%
87,094,007 87,298,456 0.2% - 83,510 84,383 1.0% - 87,177,517 87,382,839 0.2%
TOTAL
Hospitality (Loyalty Programs) 323,215 323,738 0.2% - - 323,215 323,738 0.2%
Marriott Rewards 224,739 224,820 0.0% na na 224,739 224,820 0.0%
Starwood Preferred Guest 98,476 98,918 0.4% na na 98,476 98,918 0.4%
323,215 323,738 0.2% - - - 0.0% - 323,215 323,738 0.2%
TOTAL
Gaming 44,591,141 44,769,994 0.4% 1,962,670 1,973,766 0.6% 46,553,811 46,743,760 0.4%
Nintendo 22,472,626 22,549,125 0.3% 212,650 214,481 0.9% 22,685,276 22,763,606 0.3%
Playstation 5,124,360 5,152,176 0.5% 1,270,920 1,275,477 0.4% 6,395,280 6,427,653 0.5%
X-Box 16,994,155 17,068,693 0.4% 479,100 483,808 1.0% 17,473,255 17,552,501 0.5%
TOTAL 44,591,141 44,769,994 0.4% - 1,962,670 1,973,766 0.6% - 46,553,811 46,743,760 0.4%
TOTAL 612,325,217 615,582,425 0.5% 78,317,450 79,243,144 1.2% 690,642,667 694,825,569 0.6%
Prepared by Awareness, Inc. All Rights Reserved ©2012