What makes people come back to your web or app? What makes them attached to your product? Emotional design is about designing a product that people love. This was presented during Google Launchpad Week event. Google Launchpad Week is a weeklong bootcamp for early-startups, with Product, UI/UX, Technology, and Marketing/Pitch days with the best experts in your community.

1. Emotional Design
Borrys Hasian
UX Design Mentor
Jakarta - Nov 2015

3. Expected Utility Experienced Utility Remembered Utility
Should I come back?
Users decision to come back

4. Attractive things work
better.

6. Personality

8. Visceral

11. Behavioral

14. Reflective

15. Peak-end rule
Peak
End

17. Emotional Design

18. Expected Utility Experienced Utility Remembered Utility
Should I come back?
Users decision to come back

19. The levels of processing in the brainProduct Personality
Visceral
Behavioral
Reflective
Appearance, touch, and
feel
Function, performance,
usability, and simplicity.
Self-image, personal
satisfaction, memories
Motor

20. Cooper’s method
to define
Personality:
Brand Experience
Workshop

22. adaptable
adventurous
affable
affectionate
agreeable
ambitious
amiable
amicable
amusing
brave
bright
broad-minded
calm
careful
charming
communicative
compassionate
conscientious
considerate
convivial
courageous
courteous
creative
decisive
determined
diligent
diplomatic
discreet
dynamic
easygoing
emotional
energetic
enthusiastic
exuberant
fair-minded
faithful
fearless
forceful
frank
friendly
funny
generous
gentle
good
gregarious
hard-working
helpful
honest
humorous
imaginative
impartial
independent
intellectual
intelligent
intuitive
inventive
kind
loving
loyal
modest
neat
nice
optimistic
passionate
patient
persistent
pioneering
philosophical
placid
plucky
polite
powerful
practical
pro-active
quick-witted
quiet
rational
reliable
reserved
resourceful
romantic
self-confident
self-disciplined
Examples of brand attributes (adjectives)

23. ありがとう!
Stay in touch, visit www.borrys.com