1.
Emotional Design
Borrys Hasian
UX Design Mentor
Jakarta - Nov 2015

2.
Expected Utility Experienced Utility Remembered Utility
Should I come back?
Users decision to come back

3.
Attractive things work
better.

4.
Personality

5.
Visceral

6.
Behavioral

7.
Reflective

8.
Peak-end rule
Peak
End

9.
Emotional Design

10.
Expected Utility Experienced Utility Remembered Utility
Should I come back?
Users decision to come back

11.
The levels of processing in the brainProduct Personality
Visceral
Behavioral
Reflective
Appearance, touch, and
feel
Function, performance,
usability, and simplicity.
Self-image, personal
satisfaction, memories
Motor

12.
Cooper’s method
to define
Personality:
Brand Experience
Workshop

13.
adaptable
adventurous
affable
affectionate
agreeable
ambitious
amiable
amicable
amusing
brave
bright
broad-minded
calm
careful
charming
communicative
compassionate
conscientious
considerate
convivial
courageous
courteous
creative
decisive
determined
diligent
diplomatic
discreet
dynamic
easygoing
emotional
energetic
enthusiastic
exuberant
fair-minded
faithful
fearless
forceful
frank
friendly
funny
generous
gentle
good
gregarious
hard-working
helpful
honest
humorous
imaginative
impartial
independent
intellectual
intelligent
intuitive
inventive
kind
loving
loyal
modest
neat
nice
optimistic
passionate
patient
persistent
pioneering
philosophical
placid
plucky
polite
powerful
practical
pro-active
quick-witted
quiet
rational
reliable
reserved
resourceful
romantic
self-confident
self-disciplined
Examples of brand attributes (adjectives)

14.
ありがとう!
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