With the new year, digital world too needs a new You! While you continue to follow everything that you did on social media for your brand in 2013, make sure you rev up your efforts in 2014 for extra vitality.

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3. Companies will
leverage communities
as a forum and engage
in constant interaction.
There will be a rise
of collaborative
economy causing a
significant digital
impact.

5. According to Augie Ray, former
Forrester Analyst and Voice of
Customer Professional:
Aside from the Social Media
Strategist, the social media
department shall now include two
new players – the PR professional &
the Customer service executive!

6. This year, you need to be more aware about the type
of content that is being shared and the outdated
social media tactics that you need to do away with.
 Life-centric technology comes to the fore with lifechanging/altering apps influencing day-to-day life;
think ‘Real Life’.
 Beware of hoaxes. The web is full of them – more so
this time around.
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7. 
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Yes, everything will be more web-based and more digital than
ever before.
Since more activity will be expressed digitally, cognitive
computing will be the next big trend – artificial intelligence will
meet business brainiacs.
There will be an increase in social listening solutions.
The products and brands will come to you instead of you
searching for them.
The use of virtual currency will increase.