A marketing plan you write and never use is like a getting a degree in a field you never work in. And, this could be so easily solved! The answer is to write a visual plan you complete in less than an hour and display on your wall. And that's what we'll be creating in this hands-on, practical, action-filled event. In this webinar you'll: • Learn how to create a simple marketing plan. • Identify all the products and services you are currently offering - including some you probably didn't realise... • Create new opportunities to earn more money by offering new products and services. • Merge your social media efforts with your products and services. • Define a simple pathway for your customers to buy more easily from you. • Outline a clear plan of attack to implement your marketing plan.

1. How to Create Your Visual Marketing Plan
Before we start... Download and Print
http://geoffmc.com/qVRCcF
It’s OK, we
haven’t
started yet!
Geoff McDonald @IdeasMarketing #ideaslunch

2. How to Create
Your Visual
Marketing Plan
Geoff McDonald @IdeasMarketing #ideaslunch

3. Ideas Architect
Book Rapper
Follow conversation on Twitter: @ideasmarketing

4. ?
Geoff McDonald @IdeasMarketing #ideaslunch

5. Part 1
Your Idea, Your Marketing Plan
Geoff McDonald @IdeasMarketing #ideaslunch

6. Idea
Product
Service
Traditional Marketing
Traditional Marketing Plans hide in drawers and computers

7. Idea
See it everyday!
Why you need a Visual Marketing Plan

8. Product/Service
Idea
Ideas Marketing
You need an Ideas Marketing Plan!

9. Manifesto
A public declaration of your Idea
IdeasMarketing.com.au/Webinars/

10. The Manifesto Manifesto
1. Manifestos are primal
2. Manifestos terminate the past
3. Manifestos create new worlds
4. Manifestos trigger communities
5. Manifestos define us
6. Manifestos antagonise others
7. Manifestos inspire being
8. Manifestos provoke action
9. Manifestos command presence
1000manifestos.com

11. The Manifesto Manifesto
1. Manifestos are primal Idea
2. Manifestos terminate the past
3. Manifestos create new worlds
4. Manifestos trigger communities
5. Manifestos define us
6. Manifestos antagonise others
7. Manifestos inspire being
8. Manifestos provoke action
9. Manifestos command presence
1000manifestos.com

12. The Manifesto Manifesto
1. Manifestos are primal
2. Manifestos terminate the past
3. Manifestos create new worlds
Vision
4. Manifestos trigger communities
5. Manifestos define us
6. Manifestos antagonise others
7. Manifestos inspire being
8. Manifestos provoke action
9. Manifestos command presence
1000manifestos.com

13. The Manifesto Manifesto
1. Manifestos are primal
2. Manifestos terminate the past
3. Manifestos create new worlds
4. Manifestos trigger communities
5. Manifestos define us Market
6. Manifestos antagonise others
7. Manifestos inspire being
8. Manifestos provoke action
9. Manifestos command presence
Geoff McDonald @IdeasMarketing #ideaslunch

14. The Manifesto Manifesto
1. Manifestos are primal
2. Manifestos terminate the past
3. Manifestos create new worlds
4. Manifestos trigger communities
5. Manifestos define us
6. Manifestos antagonise others
7. Manifestos inspire being
8. Manifestos provoke action
Results
9. Manifestos command presence
1000manifestos.com

15. The Manifesto Manifesto
1. Manifestos are primal
2. Manifestos terminate the past
3. Manifestos create new worlds
4. Manifestos trigger communities
5. Manifestos define us
6. Manifestos antagonise others
7. Manifestos inspire being
8. Manifestos provoke action
9. Manifestos command presence Implement
1000manifestos.com

16. Money
Ideas People
Campaign
IdeasMarketing.com.au/Webinars/

17. Curves and Ladders
Geoff McDonald @IdeasMarketing #ideaslunch

18. ?
Geoff McDonald @IdeasMarketing #ideaslunch

19. Part 2
The Ideas Marketing Curve
Download Template: http://geoffmc.com/qVRCcF

20. What are your offers?
Step 1 : Write a list of all the products and services you offer

21. How much?
Step 2 : Put a price next to each offer

22. The Ideas Marketing Curve

23. $$$
The Ideas Marketing Curve

24. $$$
Relationship
The Ideas Marketing Curve

25. $$$
Relationship
Ascension

26. $$$
Relationship
The Ideas Marketing Curve

27. $$$
Price
Point
Relationship
The Ideas Marketing Curve

28. $$$
Relationship
Step 3 : Map your seven offers!

29. $$$
High
Low
Free
Relationship
Analysis : Product and Service Segments

30. $$$
Personal
Group
Virtual
Relationship
Analysis : Three Typical Segments

31. $$$
Consult
Workshop
Webinar
Relationship
Example : Ideas Marketing - My Business

32. What’s your City Circle Tram?
Analysis : What’s your seed?

33. What’s your Rolls Royce?
Analysis : Most profitable, strategic, enjoyable...

34. What’s your Ford?
Analysis : Good not great...

35. Blog News ???
Analysis : Product and Service Segments

36. Low Cost to You,
High Value to Them
Free Offers : Digital, Sample, Lite

37. Your Social Media Seeds
Social Media can be free and fee

38. $5000
$1000
$500
$100
What are your pricepoints? Any gaps?

39. $$$
Personal : Ideas Hour
$450
Group : Workshop
Relationship
Is there a split or overlap?

40. ?
Facebook.com/IdeasMarketing

41. Part 3
The Ideas Marketing Ladder
Download Template: http://geoffmc.com/qVRCcF

42. The Ideas Marketing Ladder

43. RETAINER
CONSULT
WORKSHOP
ONLINE COURSE
WEBINAR
NEWSLETTER
SOCIAL MEDIA

44. Step 1 : Map your 7 Offers onto your Ideas Marketing Ladder

45. OFFER
1 Tactic
2 Tactic
3 Tactic
Tactic = What am I doing to attract people to my offer?

46. WEBINAR
NEWSLETTER
Ascension : Your previous offer is a tactic for your next offer

47. RETAINER
CONSULT
WORKSHOP
ONLINE COURSE
WEBINAR
NEWSLETTER
SOCIAL MEDIA

48. 1
2
3
WEBINAR
1 Promote in Newsletter
2 Special Offers
3 Links to Previous Recordings
NEWSLETTER
1 Post on Newsletter Offer
2 Twitter feed from Newsletter
3 Facebook Page Sign-Up Form
SOCIAL MEDIA
1 Blog
2 Twitter
3 Facebook

49. Step 2 : Write down three tactics that go with each of your offers

50. ?
Geoff McDonald @IdeasMarketing #ideaslunch

51. Part 4
What’s Next?
Geoff McDonald @IdeasMarketing #ideaslunch

52. $$$
Relationship
Map your offers!

53. 1
2
3
WEBINAR
1
2
3
NEWSLETTER
1
2
3
SOCIAL MEDIA
1
2
3
Complete your Tactics!

54. Idea
Review your...
Geoff McDonald @IdeasMarketing #ideaslunch

55. Idea
Stick ‘em on your wall!
Geoff McDonald @IdeasMarketing #ideaslunch

56. Put Your Hand Up!
September 15th 12:30-1:15pm Facebook.com/IdeasMarketing

57. The Manifesto Manifesto
1. Manifestos are primal
2. Manifestos terminate the past
3. Manifestos create new worlds
4. Manifestos trigger communities
5. Manifestos define us
6. Manifestos antagonise others
7. Manifestos inspire being
8. Manifestos provoke action
9. Manifestos command presence
Option 1 - How to Create Your BIG Idea - In Depth!

58. Design Your Business Game
Option 2 - How to be Excited About Your Business Every Day

59. Option 3 - The Top Ten Products You Need To Create

60. Vote Now!
September 15th 12:30-1:15pm Facebook.com/IdeasMarketing

61. Workshop: How to Design,
Build and Sell Your Ideas
Melbourne 14 October 8:30am - 5:00pm

62. $450 +GST
$270 +GST
22nd September
Workshop: How to Design,
Build and Sell Your Idea
More: IdeasMarketing.com.au/Workshops

63. $450 +GST
$270 +GST
22nd September
Workshop: How to Design,
Build and Sell Your Idea
More: IdeasMarketing.com.au/Workshops

64. IdeasMarketing.com.au/Webinars
Geoff@IdeasMarketing.com.au

65. To learn more, teach others!
Geoff McDonald @IdeasMarketing #ideaslunch