BookBrainer Startup Weekend Presentation

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Book Brainer is the essential reading companion. Get the most out of the books you read by answering quiz questions right on your phone.

Technologie Business

It’s time for a comprehension intervention

“I'm always interested
in a fun way to
improve by retention.”
Survey Respondent

1. Send Quiz

2. Answer Quiz
3. Get Feedback

Competitive Landscape

Validation
Concept

100 Pickfu :
38 Kwiksurvey :
6 Personal interviews:

90% yes
86% yes
100% yes

Business Model

25 Kwiksurvey:
6 Personal interviews:

92% Title
83% TXT

Platform (TXT or Email)

22 Kwiksurvey :
6 Personal interviews:

60% TXT
83% TXT

Business Model

Break Even Analysis
$140,000
$120,000
$100,000
$80,000
Revenue
$60,000

Cost

$40,000
$20,000
$0-6

7-12 m

13-24 m

45+m

“Quiz exercises really really help with
memory retention, applying what you
learn is a great way to remember it.”
Survey Respondent

Crys
@H___Daily
design, surveys, strategy

Nick Rutowski
nickrutowski@gmail.com
dev, dev, dev

Jensie Wight Simkins
@jensie_simkins
writing, social, strategy

What’s next

Jody Burgess
@bookbrainer
@jodyburgess
info@bookbrainer.com

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1. It’s time for a comprehension intervention

2. “I'm always interested in a fun way to improve by retention.” Survey Respondent

3. 1. Send Quiz 2. Answer Quiz 3. Get Feedback

4. Competitive Landscape

5. Validation Concept 100 Pickfu : 38 Kwiksurvey : 6 Personal interviews: 90% yes 86% yes 100% yes Business Model 25 Kwiksurvey: 6 Personal interviews: 92% Title 83% TXT Platform (TXT or Email) 22 Kwiksurvey : 6 Personal interviews: 60% TXT 83% TXT

6. Business Model

7. Break Even Analysis $140,000 $120,000 $100,000 $80,000 Revenue $60,000 Cost $40,000 $20,000 $0-6 7-12 m 13-24 m 45+m “Quiz exercises really really help with memory retention, applying what you learn is a great way to remember it.” Survey Respondent

8. Crys @H___Daily design, surveys, strategy Nick Rutowski nickrutowski@gmail.com dev, dev, dev Jensie Wight Simkins @jensie_simkins writing, social, strategy

9. What’s next Jody Burgess @bookbrainer @jodyburgess info@bookbrainer.com

Hinweis der Redaktion

Problem / Inspiration
Vision, missionShort term vs. long term (Starting with B’s but getting to C’s).
The landscape has some players but nothing like BookBrainer-Specific to titles and with human touch. We like robot, we just aren’t one.-Others focus on general memory, are for entertainment purposes, or are written by author themselves.-Goodreads was acquired by Amazon in 2013 – not focused on retention, they are focused on author networking and community.
Surveys & InterviewsLearned:Concept good.Business team leads want subscription model. Consumers want title model. (respondents) Company would benefit by ROI in professional development and employee engagement (Patrick F.)Customer acquisition – New ideas! Target industry specific professional development groups (Jensie’s dad)
Assumptions6 months to build a great productRevenue on day 1 of launchRevenue growth is steady and modest until reach 1st partnership