Understanding mobile apps and mobile marketing

October 2010 Transformational ICT An introduction to apps and mobile marketing

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why you cannot ignore mobile access "Smartphones will be more numerous than PCs by 2012" "65% of all internet access will be from mobile devices by 2015" Mary Meeker, Technology Analyst, Morgan Stanley

Key differences with mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Which platform? Global Mobile Browser Market Share Source - admob.com iPhone 55% Blackberry 20% Windows Mobile 7% Android 6% Palm 6% Symbian 2%

Future trends ,[object Object],[object Object],[object Object]

Not just smartphones ,[object Object],[object Object],[object Object],[object Object]

Mobile development options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key differences between mobile websites and mobile apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your website on a mobile ,[object Object],[object Object],[object Object],[object Object]

Development packages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What content works best on a mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Apps Store Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile commerce ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is mobile marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile marketing tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile media usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source - Orange Exposure 2 Survey

Other business applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case studies & examples ,[object Object],[object Object],[object Object],[object Object]

Top mobile websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Top business apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How can you get involved? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding mobile apps and mobile marketing

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