Presentation given at Ad Tech 2006 as chairman for seminar on Pan European Advertiisng

1. Managing Pan European Campaigns 27 September 2006 Nicholas Gill Vice President / Associate Director, Modem Media Europe

2. Source: eMarketer In 2006, over 1 billion people have Internet access… … almost 25% now also have broadband 233m online in Europe 55.2m Europeans on broadband

3. And we know broadband drives usage through interactivity & engagement Source: OfCom Q1 2006 Online applications used by broadband and dial-up users

6. Yeah, right Source: Y&R EMEA for non-Europeans & Eurobarometer 67 48 36 31 26 24 37 48 53 56 3 3 7 6 9 3 4 4 4 6 UK Germany France Spain Italy Nationality only Nationality and European European & nationality European only

7. A typical mapping of Europe Source: Y&R EMEA for non-Europeans

8. Source: Y&R EMEA for non-Europeans

9. Source: Y&R EMEA for non-Europeans

10. Verona Feldbusch National icon in Germany – but has 0% awareness in UK, France, Spain, Italy Source: Y&R EMEA for non-Europeans

11. Source: Y&R EMEA for non-Europeans

12. David Bizbal Winner of the Spanish equivalent of American Idol Famous in LatAm – but nowhere apart from Spain in Europe Source: Y&R EMEA for non-Europeans