12 Bright Ideas in Retail Email - Webinar

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Kara Trivunovic, VP Strategic Services at BlueHornet, reviews how top retail brands have implemented email best practices in fresh new ways.

Marketing

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Who wouldn’t prefer to wear a custom-tailored suit over something bought off the rack? Especially if it can be had for the same price, or even cheaper? In much the same way, we find that companies have a taste for supply chain analytics that are carefully tailored to their own business, quirks and all. In this talk we will discuss supply chain analytics broadly, provide some examples, and then address conditions when a custom approach to creating a supply chain decision support tool makes good sense.

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As our physical and online environments continue to come together, consumer behavior keeps changing and retailers need to react. Today’s consumers are extremely connected and live a digital lifestyle. They are educated, expect speed and have become extremely demanding. With an overload of mass marketing, some customers have lost trust in retailers and have become less loyal. In this guide, we will take you through the 10 commandments that every customer-centric retailer needs to follow in order to increase loyalty, new customer acquisition, visit conversion, transaction value and to optimize marketing and customer engagement costs.

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