Presentation submitted for StartUpOpen 2011 competition, a part of BlogOpen conference

1. The team: Ana Indjic Margareta Klincic Matko Znidaric

4. MacroIndustryStructure In the past decade, with the arrival of foreign banks, there has been a rapid expansion in consumer debt. With the crisis the banks have tighten loan issuance but the need for funds still exists. People in need are looking for alternatives, such as outdated cheques and even illegal source of finnacing. The situation differs among SEE countries and our business plan is set accordingly. Croatia has the biggest consumer debt market, regulatory framework is set and similar companies have started operating, so is our primary market. Serbia on the other hand has much more potential for the growth in debt market and we would be among first ones to develop these services, thus getting a big lead. Once operative in these two countries it would be easier to expand intoother countries and plan for growth beyond the region.

5. Theroad to SUCCESS

7. the algorithm calculates gathered data to asses how likely it is that a client will default, and practically in the real time the loan is granted or declined

8. examples of the data collected:name, date of birth and address – search of formal information about clients time of purchase; is the name typed or copied – data provided by cooperation with involved online retailers Business relies on short term loans; this means it quickly gets feedback from the customers and can adjust the algorithm instantaneously

10. Having part of the salary “on the side” limits access to traditional fin. services

12. Simplicity (easy to use & apply, fast response & pay-out)

14. Blogs, to build credibility and create influence within the web community

15. Social networks (Facebook page, Twitter account), to spread information and generate buzz

17. FACES ofourbusiness

18. No extensive credit scoring No excessive paperwork In few minutes time Get your We know you better than your bank does