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                                 Filling the Funnel
                                 Turning Strangers into Friends and Friends into Customers
                                 Rob Swick


                                 Prince Edward Island   Charlottetown
Filling the Funnel
The Selling Funnel




                     Filling the Funnel
The Selling Funnel

     Awareness



     Involvement


     Confirmation


      Engagement




     Champion

                     Filling the Funnel
Lead Generation
How the funnel works
SEO
Email
Social Media
Conversion Makeovers




                       Filling the Funnel
                                 Source: Mike Robinson
Lead Generation
How the funnel works
SEO
Email
Social Media
Conversion Makeovers




                       Filling the Funnel
                                 Source: Mike Robinson
Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Social Media




               Filling the Funnel
Social Media
1. Contests can generate buzz
2. Photos and videos - great sharing tools
3. Social media content is search friendly
4. Interconnections mean news travels fast
5. Good ideas grow on their own




                                   Filling the Funnel
Workshop




           Filling the Funnel
Workshop
1. Choose a channel (Facebook, Twitter, YouTube)
2. Decide who will manage
3. Justify your choices
4. Generate ideas for connecting
5. One BIG idea




                                      Filling the Funnel
Filling the Funnel
http://www.ara-mma.com
http://www.ara-mma.com




                         Next Up
                         Closing the Sale


                                            Filling the Funnel

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