10 tips and tricks to improve your chamber or dmo website

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10 Tips and Tricks to Improve a Chamber, DMO or Tourism Website in 2013. Google has recently made several changes to its ranking algorithms that are affecting every Chamber of Commerce and Tourism website. Learn how to take advantage of these new opportunities to increase your Google rankings, attract more visitors, and improve your user's experience on your website. Learn how to measure the results and report them to your membership. Algorithm Change: User signals as a ranking factor click-thru-rate (CTR), bounce rate and dwell time are now factors in your ranking. How to Measure and Track CTR, Bounce Rate and Dwell Time Video: How to implement video to improve CTR and dwell Time Author Tags: How to implement author tags to improve CTR and rankings Reviews and Facebook Comments User Generated Comments improve CTR, dwell time and interactivity of your website. Event Calendars: How to redesign your event calendars to increase traffic from Google Post Click Analysis: Use Crazy Egg to get insightful reports on what your users like on your website Event Tracking and Outbound Links: Use Google Analytics to easily get data on the value you provide your membership Multi Channel Reporting: Determine how multiple visits tor your website result in conversions. 404 Page: Mine your data and recapture your lost visitors

Business

10 Tips and Tricks
To Improve a
Chamber, DMO or Tourism Website
in 2013.
Trent Blizzard | info@trentblizzard.com
www.blizzardpress.com

#1 Dwell Time and Click-Thru-Rates
New Elements in Google
● % of viewers that click on a search result
● Bounce Rate is an indicator of user
satisfaction
● # seconds visitor stays on website after
clicking.
○ specific to keyword phrase searched

2 How to Measure Click-Thru-Rate
Google Webmaster Tools: By Term

#2 How to Measure Click-Thru-Rate
Google Webmaster Tools: By Page

#2 How To Measure Bounce Rate
and Dwell Time in Google Analytics

#3 Video Improves Pages
Year to Year Data after adding videos to page:
1. Hanging Lake Page: 94.72% increase
2:05 to 4:03 time on page
2. Hot Springs Pool Page: 230.56% increase
1:06 to 3:39 time on page

#3 Video Tags
Rich Snippets... AKA:
● Microformats
● Structured Data
● Schema

#4 Author Tags
If you have Editorial Content on your website,
use author tags to get better placement on the
search results page.
30 - 60% increased CTR

#5 Use Facebook Comments
Shares/Comments/Likes in Facebook drive
traffic and improve search engine rankings.
Guests like to be able to interact, leave
comments, ask questions, read other's
comments
Comments from others improves your
credibility

#6 Event Calendars
Using Google's Data Highlighter Tool to Add
events to Google.

#8 - Track Outbound Links with
Events in Google Analytics

#10 404 Page
Use Google Analytics to Find 404 Pages
Redirect those pages to useful content

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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AI Trends in Creative Operations 2024 by Artwork Flow.pdf

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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1. 10 Tips and Tricks To Improve a Chamber, DMO or Tourism Website in 2013. Trent Blizzard | info@trentblizzard.com www.blizzardpress.com

2. #1 Dwell Time and Click-Thru-Rates New Elements in Google ● % of viewers that click on a search result ● Bounce Rate is an indicator of user satisfaction ● # seconds visitor stays on website after clicking. ○ specific to keyword phrase searched

3. 2 How to Measure Click-Thru-Rate Google Webmaster Tools: By Term

4. #2 How to Measure Click-Thru-Rate Google Webmaster Tools: By Page

5. #2 How To Measure Bounce Rate and Dwell Time in Google Analytics

6. #3 Video Improves Pages Year to Year Data after adding videos to page: 1. Hanging Lake Page: 94.72% increase 2:05 to 4:03 time on page 2. Hot Springs Pool Page: 230.56% increase 1:06 to 3:39 time on page

7. #3 Video Tags Rich Snippets... AKA: ● Microformats ● Structured Data ● Schema

8. #4 Author Tags If you have Editorial Content on your website, use author tags to get better placement on the search results page. 30 - 60% increased CTR

9. #5 Use Facebook Comments Shares/Comments/Likes in Facebook drive traffic and improve search engine rankings. Guests like to be able to interact, leave comments, ask questions, read other's comments Comments from others improves your credibility

10. Example of Facebook Social Plugin

11. #6 Event Calendars Using Google's Data Highlighter Tool to Add events to Google.

12. #7 Post Click Analysis CrazyEgg

13. #8 - Track Outbound Links with Events in Google Analytics

14. #9 Use Google Multi Channel Conversions

15. #10 404 Page Use Google Analytics to Find 404 Pages Redirect those pages to useful content