A general overview of social media strategy for hotelsHotels need to implement good social media strategy, one that is integrated exceptionally with the offline marketing.

1. Social Media Strategy Overview
For
Karma Royal Group
Yoas Nathan

2. AWARENESS to stimulate ENGAGEMENT
Analyze & Listen to the Community that we are targeting (Profiling). Who are the people in it,
how much they would spend while travelling, What they like to eat, to wear, to hear, to watch,
etc. Monitor how they are or are not liking the hotel.

3. Create & Curate contents that are
relevant to the community. Use
targeted post when necessary.

4. Even Deeper Relevance. Pictures of your fancy restaurant is awesome, but a little more detailed
visual would add more relevance to it. Example: An image of a complex not-so-easy to prepare
French cuisine, by a guest chef who is famous in the high-end community might not be
interesting for general community, but probably would be precious for limited numbers of eyes
who might just be your next guests.

5. Engage Even More
Old Stuffs, Fresh Attitude. Keep on doing
those quizzes, promos, polls, contests,
Newsletter subscription invitations, etc, but in
a fresher attitude. Nowadays, people are
more aware of the social media and of the
fact that it is being used for marketing
scheme. So get rid of the old perspective.
Treat people as community, not as ‘audience’.
Build contents that are compelling.

6. Build Sense of Participation &
Belonging. Even when people have
never been to your resort, make them
believe that they know the inside-out of
your resort. Through visual strength! Be
playful and at times be sensitive to
current issue that are relevant to
community (local news, local holiday,
religious ceremony, etc)

7. Always be Consistent and Fresh! Once again creativity take place to keep your content ALIVE!
Make use of the visually powerful Pinterest, Instagram, Path, etc.

8. Stay Local, be Global. There are reasons why people are coming to Bali. Accept that Your hotel might not
always be the main reason. Bali is the reason they come to Bali, because it is Bali, and Bali is Bali. Your
content needs to be constantly talking about what’s going on in Bali (and not only about your hotel) and be
tailored for those who are interested in Bali. Only then you and your content will be relevant.

9. CONVERT!
Give.. And just give! The social media scene isn’t actually the right place to advertise our business. It is the
place to share thoughts, experience, fun and cool photos, stories, even frustrating ones. But not to directly
advertise! Of course we need to promote. But we need to do it in a way that is beneficial for the community.
All our contents have to be focused on contributing to the community. So how do we convert fans, followers,
communities into guests? Honestly, the answer is… We don’t. Our mission is to do our best in providing the
most compelling and relevant content in the most creative way. However, we would know that our mission
accomplished when we see more people are staying in our hotels or having treatments at our spas, etc. Trust
me Social Media’s ROI is Measurable.

10. (Let them)
Share
The Experience
Even when we know people are staying at our hotels, we are not done yet with
everything. People are more likely to trust other people’s recommendations, reviews,
or comments. So we need to provide a channel for them to express that, and we
should response to that need, promptly. Encourage them through offline media to put
reviews on TripAdvisor, their OTA, even Facebook and G+.

11. Publish and promote user-generated content. It is easy and simple to share a post by
one of our guest, or to highlight it on the fb timeline. It would definitely a make the
guests feel some sense of more human-touch to it. Plus, they would simply be happy
to see that.

12. Thank You
That was an overview of my social media strategy for the Karma Royal Group. Please do not
hesitate to ask me any question. I am looking forward to hearing from you soon.
Yoas Nathan
M: +62 813 220 99 888
E: yoasnathan@yahoo.com