Marketing across the desk revised 5 3-10

Marketing Across the Desk Grassroots Marketing at the Library Level

Definition of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who Markets the Library? ,[object Object],[object Object],[object Object]

Why me? You are the face of the La Grange Public Library! ,[object Object]

You are the best ambassador for La Grange Public Library ,[object Object],[object Object],[object Object],[object Object]

Library Messages ,[object Object],[object Object],[object Object],[object Object]

Specific Messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Personal Touch ,[object Object],[object Object],[object Object]

More personal touches… ,[object Object],[object Object],[object Object]

Connections across the desk…or stacks ,[object Object]

Where you live… ,[object Object],[object Object]

Where you work… ,[object Object],[object Object],[object Object]

Community contacts ,[object Object],[object Object],[object Object]

Outreach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Library has the product, we just need to spread the word… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Match audience to outlet ,[object Object],[object Object],[object Object]

Marketing materials ,[object Object],[object Object]

The old fashioned approach ,[object Object]

We can’t do it without you! ,[object Object],[object Object]

Thanks for the opportunity to Learn, Explore , Connect with you today!

Special thanks to the Chicago Public Library for the use of their Marketing Across the Desk information.

Marketing across the desk revised 5 3-10

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Marketing across the desk revised 5 3-10