Bittarget digital marketing-leadgeneration

Lead Generation
Digital Marketing

hello@bittarget.net | www.bittarget.net
DIGITAL MARKETING SUITE
… is the easiest way to run great marketing
campaigns on every channel.

TABLE OF CONTENTS
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Facebook Marketing
Twitter Marketing
Pinterest Marketing
Other Social Sites
Google Adwords
SMS Campaign
Email Marketing and Classifieds

FACEBOOK MARKETING
Facebook is a place where
people go to connect with
friends and family online.
Most realtors want to
connect with friends and
family of clients . It provides
trust and word of mouth
marketing.
How can you, as a good real estate agent, tap into this market?
How can you get your name and listings marketed to your local
clients using this largest social networking site?

FACEBOOK MARKETING
Don’t use your personal Facebook
account for your real estate
services.
Why?
It lacks Professionalism.
You miss out on a lot of essential
business features.
You can’t run Facebook contests,
or check your Facebook Insights
without a Page.
It’s really easy to make a Facebook Page. It’s worth the effort.
Set up a Facebook Page

FACEBOOK MARKETING TIPS
Post about Your Neighborhoo
Use Images when you Update.
Post Events in Your Neighborhood.
Use Geo-Targeted Ads.
Post about Your Neighborhood
Engage with Contests.
Show you care about your clients.
Post your Listings.
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Twitter provides quick, mobile
opportunities to keep
connected to your clients.
Twitter gives you 140
characters (or less), to give
updates to your Followers.
Use it to engage, and
strengthen your relationships.
TWITTER MARKETING

TWITTER MARKETING TIPS
Tweet Tips about Staging and Moving.
Tweet Local News.
Tweet Questions.
Use Hashtags.
Use @mentions to Keep in Touch with Clients.
Use Contests, Sweepstakes and Group Offers.
Tweet about Your Listings.
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PINTEREST MARKETING
Pinterest is the fourth largest social
site. It’s is all about connecting
through images.
For a realtor, this is a great match.
Your listings get sold by appealing
to visual emotions, right?
Apply this to Pinterest.
On Pinterest, you set up boards,
pin images, and engage by
repinning, liking and commenting.

PINTEREST MARKETING TIPS
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Set Up a Board about Your Neighborhood.
Set Up Boards about Your Lifestyles.
Set Up Boards about Home Decor.
Set Up a Board for your Listings.
Use Hashtags.
Use Contests and Giveaways.
Cross-Promote with a Facebook Pinterest Tab.

OTHER SOCIAL SITES
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LinkedIn:
Iinclude a good summary - why you’re a good realtor choice (both to buy
from, and to sell through)
Join local groups and participate in them
Keep connected with your clients, and ask for referrals through the site
(just as you would in person)
Blogs:
Write about your knowledge of your trade
Get your clients clicking on to your website
SEO, and fresh content directly on your website
Youtube:
Videos to show your listings
Video to introduce yourself (you can embed this onto your website
too!)
Videos to show off the best features in your neighborhood
Make video contests to get user generated content (UGC) from your
clients

GOOGLE ADWORDS
Google AdWords is Google's
advertising system in which
advertisers bid on certain
keywords in order for their
clickable ads to appear in
Google's search results

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Targeted Results
You have Total Control – You set the Budget
Campaigns are Measurable
Pay only for results (ie when your advert is clicked)
Solid and Expansive Keyword Research
Deliver Compelling Adverts that Cause Click-Through (CTR)
Creating Effective Landing Pages (that initiate a “conversion”)
GOOGLE ADWORDS

Stock Market Alert –
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SMS CAMPAIGN
• SMS Provides advertisers to the broadest possible target
demographics
– Urban and Rural
– Students
– Job Seekers
– Stock Market Investors
– Sub-urban markets
– Even Farmers!
• Users get opt-in Messages from services for FREE.
• SMS is bigger than WAP: Potential SMS Traffic estimated
at 300 million a month.

SMS CAMPAIGN
• SMS Ads can best get responses through click to call.
• Response Rates
– Typical response rates on Click to call with offer –
0.5-1.5%
– With some offer – Response rates goes up to as
much as 2.5%.
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SMS CAMPAIGN
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10%. Time to buy!..
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Click to Send Message
• Click-to-Send a Message or Click-to-reply is effective
and doesn’t require a call centre number.
• Though advertisers prefer this method, Users are
becoming wary of replying to a short code (Due to
associated costs)
• Response Rates
0.5-1.5%
– With some offer – Response rates may go up to
as much as 2.5%.

SMS CAMPAIGN
Markets down by
10%. Time to buy!..
--
Buy stocks at Shear-
Kahn. Use coupon
code 4333 for
Discounts at any
store
SMS Coupons
• SMS Coupons is a cost effective way for driving foot
traffic in physical / virtual stores.
• Viral Campaigns - campaigns can turn viral if the
campaign has a real deal for the users.
• Response Rates
0.2-1.5%
– With some offer – Response rates may go up to
as much as 2.5%.

CAMPAIGN FLOW
Your ads display within
opt-in Messages
as a footer
Medium In-Game
advertising Click-to-
call
Call To Action
Fulfillment,
Expansion
Your
Brand
Here
Stage
Scenario
Forward option
within the
game drives
virality.
Users can
respond to your
pages
User can take
an action for
your band.
Distribute
coupons or
enable any call
to action
Markets down by
10%. Time to buy!..
--
Sign up with Just
Digicam free. SMS
HOLIDAY TO 5555

E-MAIL MARKETING
Email marketing is one of the most
important and a powerful aspect
in your business marketing
strategy.
For an effective email marketing
campaign, you will require a
foolproof strategy that will let you
achieve your business goals.

E-MAIL MARKETING TIPS
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Prioritize audience growth
Make the priority customers feel special
Optimize email for mobile
Send relevant email messages

CLASSIFIED MARKETING
Classified ads marketing is the greatest process of posting
free ads on classified ads website to grasp the directed
viewers.
Form web traffic with classified ads is completely allowed of
cost and get tons of traffic flow to your website.

CLASSIFIED MARKETING TIPS
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Cheap and easy way to connect with potential customers.
Great way to get the word out about your company.
Most businesses should be able to find some form of classified advertising.
It have an ability to spread the amount of billion credible consumers.

PLAN YOUR JOURNEY TOWARDS
DIGITAL TRANSFORMATION
The changes needed by digital media and technology are huge. A long-term plan is
essential . So, take the first step.

Say Hello, to us
Address:
Vasa Bittarget Pvt. Ltd.
A-88, 3rd Floor,
Sector-4, Noida
0120-455-4043 | +1 (980)-224-4583
hello@bittarget.net

Bittarget digital marketing-leadgeneration

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