I presented this material at a nonprofit technology conference. It has been updated to reflect learning since the event in 2007.

1. A sense of place.
If someone in your organization has the term “Community”
somewhere in their title? (EX: Community Manager)
You are delivering programs or engaging stakeholders beyond
the borders of your local geographic area/zip code?
You have a facebook account?
You have cancelled your facebook account?
You have an iphone or other smart phone device?
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2. Welcome! My name is Billy Bicket.
‣ 1973: Born, Bronx
‣ 82: World Cup, Italy
‣ 91: Graduate High School
‣ 92-96: USMC
‣ 96-00: University of San Francisco B.A. History
‣ 2000: Teacher, Aim High, Urban School
‣ 00: Burlingtonfreepress.com, Development
‣ 01: 1800flowers.com, Corporate Development
‣ 02-04: Meetup.com, Partnerships Director
‣ 05- Present: Sr. Director, TSG
‣ Twitter: @billyb
‣ My links: http://del.icio.us/monklife
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3. Outside-In: Amplifying Org Impact Through Copm
Community-Driven Innovation.
‣ What is Community-Driven Innovation?
‣ NetSquared Case Study
‣ A Process
‣ Guidelines
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4. Behavior is a function of a person and his or her environment.
- Kurt Lewin, Father of Social Psychology
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5. Environmental Change: Inbox Full
Sue Wasiolek, Duke's dean of students
and assistant vice president for student
affairs, checks e-mail every six minutes.
"An unanswered e-mail in my inbox
screams at me," she said.
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6. Environmental Change: 10x More Devices
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7. Ubiquity of Social Networks
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8. CDI strategies focus on designing
programs for an increasingly
networked world.
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9. CDI By Design: Examples
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10. Startup: Citizen-centric design
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11. .Gov: Encouraging Community-Developed Applications
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12. CDI: A networked approach to designing programs and services based on
the capacity and interests of your most passionate supporters.
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13. What does Community-Driven Innovation mean?
nonprofits
social entrepreneur consultant
developers
enthusiasts
funders
A networked approach to designing programs and services based on the
capacity and interests of your most passionate supporters.
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14. The Business Case: Why this is important
1. Provides direct contact with the people who make your org successful
2. Data, data, and more data
3. Reduce support costs
4. Engenders trust
5. Amplifies stakeholder opinion
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15. The Dynamic
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16. Approaching Community-Driven Innovation
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17. Where is your organization going?
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18. What are you doing to help people
create change?
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19. Case Study: NetSquared
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20. Case Study: NetSquared
Find others interested in potential of
Organizational Goal: leveraging social technology for
social change
Format: Face-to-face conference
Established relationships with +200
passionate people interested in
Outcome understanding the implications of
networked future on social-benefit
organizations
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21. What We Learned
People want to share
People want to meet up
(Photos; Stories; Resources, etc.)
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22. People Want To Contribute
25% of respondents to the survey said
"YES" they will engage with us regularly to
discuss best way for NetSquared to move
forward.
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23. NetSquared: Community Snapshot
5%: Funders
25%: Nonprofit staff executive or board
User-type: 15%: Social Entrepreneur
25%: Developers
30%: Friend of Projects
Online: NetSquared Blog
Key Activities: Offline: Net Tuesdays, Camps, Hack Days
Other: Net2 Challenges
Online: User-growth; User-engagement
Metrics Offline: User-participation; Quality-Ratings
Other: # of Projects submitted to Challenges;
Quality of Projects submitted
25,000+ users
Reach (70) Organizers in as many cities
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24. Sharing Cooperation Collaboration
Time
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25. Step 1:
Define the ‘sweet spot’ between what
‘they’ want to do, and what ‘you’ want
to do.
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26. Step 2
Develop programming and
activities that encourage exchange
and reciprocity among your most
active stakeholders.
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27. Step 3
Define roles and responsibilities.
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28. Step 4
Organize the toolbox.
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29. Step 5
Engage stakeholders as if the
success of your organization is
dependent on them.
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30. CDI @ NetSquared
NetSquared Platform Social Web
Community Wiki NetSquared Local Events
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31. Roles & Responsibilities
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32. The Toolbox
Networking Content
Social Platforms
Collaboration Sharing
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33. What’s next?
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34. Guiding Principles:
‣ 1. CDI is not about tools. It is a different way of looking at -- and approaching communication,
innovation and collaboration.
‣ 2. Mileage may vary. Distinguish between the personal and institutional stance toward social
media and open approaches to innovation, and then learn if it meets any intrinsic needs of your
own.
‣ 3. It’s not about the number of followers or friends. It is about quality. The quality of the fiber
you develop to bind the relationships in your network, and the quality of interactions by the
people working towards a common goal.
‣ 4. You can stumble if you’re humble. You can make mistakes, accept correction, do better next
time, and, in the process, achieve your goals...as long as you do it in plain view.
‣ 5. Invest time and resources in getting alignment between your organization and the interests of
your key stakeholders.
‣ 6. The field is advancing rapidly, in response to whatever people want to do, trivial or profound.
Find alignment with key stakeholders first, then go do something to change the world!
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35. Text
Engagement Strategy:
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36. Resources:
‣ NetSquared.org
‣ IDEO Tool-kit: http://www.ideo.com/work/item/human-centered-design-toolkit/
‣ The Ultimate Social Media Database: http://www.engagementdb.com/
‣ Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design
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37. Credits:
Slide 4: Mary Meekerʼs 2010 Internet Trends http://www.slideshare.net/CMSummit/ms-internet-trends060710final
Slide 5: Duke Today http://news.duke.edu/2008/11/email_overload.html
Slide 6: http://www.slideshare.net/CMSummit/ms-internet-trends060710final
Slide 7: Facebook in #ʻs, website-monitoring.com
Slide 10: Seeclickfix.com
Slide 11: data.gov
Slide 12: Wikimedia Strategy http://strategy.wikimedia.org/wiki/Main_Page
Slide 15: http://capecodbranding.com/blog/2008/12/31/the-groundswell-effect-part-iii/
Slide 17: http://www.flickr.com/photos/lagthenoggin/19325231/
Slide 18: http://www.flickr.com/photos/jamescridland/613445810/
Slide 19: http://www.flickr.com/photos/ideaconstructor/
Slide 24: Slide 9: “The New Socialism: Global Collectivist Society Is Coming Online Slide 9: “The New Socialism: Global Collectivist
Society Is Coming Online http://www.wired.com/culture/culturereviews/magazine/17-06/nep_newsocialism
Slide 32: http://talktome.org/org.shtml
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