1. San Francisco • September 10–13, 2013 • #SESSF @SESConf
improving lives via social ads
spot liars, prod pain points, touch aspirations
aaron levy
seer interactive
ppc team lead

2. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
BIG A
smaller a
…like the first two letters of my name…
@bigalittlea
get it?

3. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea

4. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
seer.is/socialses

5. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea

6. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea

7. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea

8. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea

9. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea

10. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea

11. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
SEM model
(…no, seriously)

12. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea

13. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
who’s worse off?
it‘s not that bad

14. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
i may not be a 1%er…
but i‘m at least a 6½%er

15. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea

16. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea

17. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea

18. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit

19. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit

20. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea

21. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
age
gender
location
education
interests

22. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea

23. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
at least 2 sets
if not more

24. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
age
gender
location
education
interests

25. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
age
gender
location
education
interests

26. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea

27. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
age
gender
location
education
interests

28. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea

29. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea

30. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit

31. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
meet people like you
get a discount
cool pants for cyclists
have a great birthday

32. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
meet hot babez
treat yourself
elite cycling pants
party in the vip

33. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit

34. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea

35. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit

36. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea

37. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea

38. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea

39. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea

40. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
inclusive targeting

41. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea

42. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit

43. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
be more efficient
hit your sales figures
advance your career
ensure compliance

44. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
become the next ceo
advance your career
win an addy
improve your product

45. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit

46. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea

47. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit

48. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea

49. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
strong following
engaging
influential
responsive
#hashtag

50. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit

51. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea

52. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit

53. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea

54. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea

55. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea

56. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
seer.is/socialses
seer.is/sesjobs
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