2. Lifeblob is a online life stream
organiser that allows you to
create a diary of your life’s events.
Somewhat similar to the now defunct
SeRaja, the concept looks
complicated, although the application
has a well laid out GUI.

3. Crederity is a useful service that provides certification
against ID & resume fraud for employers. They conduct
thorough background checks (using a combination of
manual & automated procedures) for preventing
misrepresentations in employment documents.

4. PicPorta is a image recognition
engine for organising visual content.
Very similar to Riya.com, the
Ahmedabad based startup has
built up this up from scratch.
Though they did not explain the exact
applications that are being targeted
with this technology.

5. Muziboo is an online community for
amateur musicians. It allows
geographically dispersed
music lovers to socialise on the web.

6. ApnaBill is a personal payment gateway where you can buy
mobile prepaid cards (currently) and pay utility bills online
(launching soon). They have tied up with mobile aggregators for
the payment chain. The application is simple and the GUI is
excellent, though they are competing with much larger
institutional players in this segment. Their go-to- market strategy
looks unconvincing.

7. Lootstreet is a intruiging shopping
concept from two IIM graduates. It is an
online shopping destination where
you can bargain for your wares
just like you do with your next door
store. Its meant for people who detest
fixed price shopping. The idea makes
behavioral sense at one level,
but not sure if you can build a big
business around it.

8. Storrz is an ecommerce website with a twist in the tale. They
are creating a social shopping destination where you can
mingle with the community for shared recommendations,
product reviews etc. Storrz has tied up with mid sized
merchants spread across the country and is not focusing on
the big ticket brands & products. Overall this startup looks
very promising and they seem to have good initial traction as
well.

9. Lords Of Odds is a virtual betting
league that is trying to cash on the
fantasy gaming meme. Targeted
at kids & youth, they have bets on
all things you can imagine –
politics, sports, movies, brands
etc. The concept seems very well
thought out, though the key here is
getting users actually hooked.

10. Eko looks a very promising micro financial service. They
are building the technology and the infrastructure, that will
allow cell phones to be used as micro banking
instruments for economically weaker segments of society.
They have a pilot going on in Delhi currently.

11. gCoSign is an (offline) point of sale advertising system
that allows advertisements to be dynamically targeted at
retail counters through a centrally controlled server. They
claim to have evolved a system of measuring the ROI for
their advertisers. An interesting concept, it is targeted at
high end retailers and shopping malls.

12. The Hiring Tool is a yet to be launched online recruitment tool
targeted at connecting employers directly with recruitment
agencies, placement consultants etc for their hiring needs. Their
model looks refreshingly new… look forward to its launch .

13. Tiriyo is a Chennai based company
into human resource management
software. They have launched a recruitment
management system called Recruiter Pilot
for candidate sourcing, resume extraction
and resume searching.

14. Soliton is an award winning company that manufactures machine vision
systems that can used in factory automation and quality control.

15. Lipikaar is a Indian vernacular
language utility for online & desktop
users. Their products are used
commercially by many banks & Govt.
institutions

16. Blink is an interactive shopping cart accessory
for retail outlets and shopping malls that allows
users to access dynamically transmitted shopping
information (like brands, discounts, offers)
on the mobile shopping carts from
a centrally located store server.