A presentation on how to make the most of the Beyond website and how to increase web exposure of your existing business.

1. Making the most of the
Beyond Website

2. Making the most of the
Beyond Website
Tips for a more usuable website.

5. Front end (Public i.e not signed in)

6. Front end (Public i.e not signed in)

7. Beyond has a public front end and a dedicated
members section.
Member Profile – How to sign in.
www.beyondni.co.uk – Front end (Public)
www1.beyondni.co.uk – Members only section.

8. Sign into Beyond Website:

9. Members Section – User logged in.

11. B2B Requests.
• Ask for help from other businesses within the Beyond
Network
• Especially suitable for services such as
accountancy, graphic design and websites.
• Businesses can contact you directly with advice / quotes
Members Section – User logged in.

12. B2B Requests
Members Section – user logged in.

13. Add a new request by
clicking here
Members Section – user logged in.

14. Describe what the
problem is.
Fill out as much Link to your website
detail as possible
regarding the issue
you are having.
Members Section – user logged in.

15. This is what a request will
look like to other Beyond
Members
Public Section (not logged into members area)

17. Blogs
• Promote your business and services
• Add a link to the blog to help direct more traffic to your
website.
• Talk about news and information relating to your
business
• Free publicity
• Useful as another method of promotion for a website.

18. Access the Blogs
Function here
Members Section – user logged in.

19. Past Blogs
Members Section – user logged in.

20. Name of Blog
Blog Content
Members Section – user logged in.

22. Mentoring can offer:
• Business advice
• Assistance to help focus objectives
• Boost morale and offer support
• A sounding board for ideas and business strategy
• A platform for sharing expertise and help build business skills
• A wide network of support and useful contacts

23. View and request support online.
• Choose between Individual Mentoring or Collaborative
Mentoring
• Find out how the Beyond Mentors can help you
• For more info and to apply for mentoring online go to this
address:

25. The Business Directory
• Completely Free
• Increases local exposure
• Provides an inbound link to your website
• Relevant to the local area
• Page Rank of 4/10

26. Sectors within Beyond
Directory
Public Section (not logged into members area)

27. Public Section (not logged into members area)

28. Address and Tel No’s
Free link to website
Important
Profile
Information
Public Section (not logged into members area)

29. • All changes to Member info / Directory are done within the
members section.
• Lets update your own Business profile and directory by logging
into the Beyond website.
www.beyondni.co.uk

32. • Google Plus
• Google Local
• Google Shopping
• Google Checkout
• Google Maps
• Google Adwords
• Youtube

33. Present your site in a way that Google can understand
• Google can’t read pictures (Alt Tag descriptions)
• All media must contain a decription
• BUT write for your audience! Not what you think Google would
like.
• Keywords and search term phrases are important.

34. Make sure Google knows you’re there!
• Upload an accurate site map
• Add your business to relevant Directories, E-zines, Email
Signatures etc
• Use all the free tools!
Google Webmaster Tools - www.google.com/webmasters/tools
Sitemap creator - www.xml-sitemaps.com/
Google Analytics - www.google.com/analytics

35. Build good quality, relevant links with other websites
• Keep it relevant to your business.
• Avoid automated link building programs
• But Submit to Google and Yahoo
• Don’t cheat – you will get Blacklisted!
http://www.google.co.uk/submit_content.html
http://search.yahoo.com/info/submit.html
http://www.beyondni.co.uk/Business-Directory.aspx

36. Adhere to website standards
• Ask your developer to code with W3C in mind.(World
Wide Web Consortium)

37. Update your site regularly
Try to create new and interesting high quality content on a
daily basis if possible. At least weekly.
Find your niche – Explore keywords
Google Keyword Explorer
How would you search for your website?

38. • Phone Number
• Email Address
• Address
• Contact Names
• Product Prices
• Hours of Operation

39. gives your business the opportunity to reach out
and actually connect with your audience.
• Your competition is using it.
• Your target audience is using it.
• It’s the next generation of Word of mouth marketing
• Social Media Networking sites have high Page Rank
• It’s Free!

40. Check your progress on PR Checker and Google Analytics
• Be patient! 2 – 3 months for changes
http://www.prchecker.info https://www.google.com/analytics

41. EMAIL: michael.forster@downdc.gov.uk
TEL: 028 4461 0856