The document discusses trends in digital donations. It provides statistics on donation amounts per capita and total donation volume in several countries, with the US donating the most per capita and in total. Online donations are becoming more important, with up to 50% of disaster relief donations coming online. Future fundraising channels that will be most important include improving transparency, crowdsourcing opinions, lowering costs, targeting younger donors, and mobile donations. The challenges discussed are how to implement donations into daily life, make donations appealing, encourage recurring online donations, and motivate NGOs to start fundraising events.
25. The Challenges
25
1. How can we implement donations in our daily life?
1. How can we make „donations“ sexy?
2. How do we encourage recurring online donations?
1. How do we encourage NGOs to motivate their
supporters to start fundraising events?
26. Work with us on these challenges!
26
When?
19. – 21. July 2013
Where?
Betterplace office, Schlesische Strasse 26, 10997 Berlin
How?
Write to jb@betterplace.org
27. betterplace lab
gut.org gemeinnützige Aktiengesellschaft
Schlesische Strasse 26, 10997 Berlin
Tel +49 30 76 76 44 88-0, F-40
jb@betterplace.org
Thank you very much.
Dr. Joana Breidenbach
Founder and CEO
betterplace lab
Anthropologist & Author
Hinweis der Redaktion
Betterplace: marketplace for social projects Founded 2007 5000+ projects Donors Donations transferred: > 10 Mio. € Non-profit joint stock corporation. Break even since 2011
Betterplace: marketplace for social projects Founded 2007 5000+ projects Donors Donations transferred: > 10 Mio. € Non-profit joint stock corporation. Break even since 2011
Trendscouting 24 Trends, 500 Cases
USA: similar figures But dynamic growth
In lab ci. Studie 541 NPOs, Kooperation Altruja Hochschule für angwandte Wissenschaft München (HM) Unternehmensspenden werden innerhalb der nächsten drei Jahre auf dem ersten Platz gesehen. Online-Fundraising wird vom 5. auf den 2. Platz steigen, fast eine Verdreifachung des Prozentwertes. Post-Mailings, Mitgliedsbeiträge und staatliche Hilfen werden an Bedeutung verlieren. Weitere relevante Nennungen: Bußgeldspenden (14%), Telefon-/ SMS-Fundraising (13%), Straßen-Fundraising (7%).
Digital media enable also quite radical solutions to poverty reduction: 1:1 Cash transfers
2. Improve accountability: Transparency: needs and project reports Notoriously intransparent One-way-street vs. Round about of communication
Provide information which enables donors to make informed choices. Web of trust, crowdsourcing of trust Amazon, tripadvisor
Make project financing easier and cheaper Fundraising is very expensive for NGOs and Social Entrepreneurs 1/3 directly back into new fundraising 100% forwarded to projects, we even cover transaction fees.
4. Increasing the pie By: targeting new donors, young people (average age on betterplace 37yrs.) wheras traditional donor market in Germany 65+ Try tp introduce new fundraising formats to German public, such as fundraising events for birthdays, marathons etc. make sharing & spreading easy
Cooperations with companies and CSR: Payback
Cooperations with companies and CSR: Payback
Cooperations with companies and CSR: Payback
Form your own waterband, the more you donate, the more sounds can you use
Cooperations with companies and CSR: Payback
0,89 cent im App Store
Wenn man sich bei Swear Jar anmeldet, wird gezählt, wie oft man bei Twitter flucht. Dem entsprechend bekommt man eine wöchentliche Spendenempfehlung an seinen Twitteraccount gesendet. Das gespendete Geld geht an UN-Projekte, die die Hungersnot in Ostafrika bekämpfen, insbesondere wenn man den Hashtag #fuckfamine twittert.
