Fred Smc June2009

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This document discusses social media monitoring and etiquette. It explains why companies should monitor social media for reputation management and competitive intelligence. It also outlines which social media platforms to consider for monitoring, basic etiquette for engaging on each platform, things to avoid like negative comments or incorrect information, and tips for responding appropriately like being transparent, citing sources, and watching tone.

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Beth Schillaci http://www.slideshare.net/bethschillaci Social Media 103: Etiquette and Monitoring

What is Social Media Monitoring? Who What Why Where

Choose Your Platform Social Networks Bookmarking Blogs Syndication Video Sharing YouTube uStream Blinkx Blip.tv vMix Revver Podcast Crackle GrindTV Vimeo flickr Mixpo My Photo Album PBase webshots Smugmug PrintRoom Picture Trail PhotoBucket metacafe Kodak Gallery Fotki dotphoto care2 Photo Sharing

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Fred Smc June2009

1. Beth Schillaci http://www.slideshare.net/bethschillaci Social Media 103: Etiquette and Monitoring

2. What is Social Media Monitoring? Who What Why Where

3. Why Bother?

4. Better Use of Resources

5. Reputation Management

6. Competitive Intelligence

7. Enter the Conversation

8. Choose Your Platform Social Networks Bookmarking Blogs Syndication Video Sharing YouTube uStream Blinkx Blip.tv vMix Revver Podcast Crackle GrindTV Vimeo flickr Mixpo My Photo Album PBase webshots Smugmug PrintRoom Picture Trail PhotoBucket metacafe Kodak Gallery Fotki dotphoto care2 Photo Sharing

9. Enter as an Individual

10. Engage, Don’t Broadcast

11. Basic Etiquette

12. Platform Specific

13. Things to Avoid

14. Negative/Incorrect Comments

15. Create a Plan

16. Watch Out for Trolls

17. Incorrect Information

18. Unhappy Customers

19. Things to Remember Before You Respond

20. Be Transparent