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Social Media Monitoring Etiquette and Platforms

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VillageWorks Communications, Inc.
VillageWorks Communications, Inc.

This document discusses social media monitoring and etiquette. It explains why companies should monitor social media for reputation management and competitive intelligence. It also outlines which social media platforms to consider for monitoring, basic etiquette for engaging on each platform, things to avoid like negative comments or incorrect information, and tips for responding appropriately like being transparent, citing sources, and watching tone.

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Beth Schillaci http://www.slideshare.net/bethschillaci Social Media 103: Etiquette and Monitoring
What is Social Media Monitoring? Who What Why Where
Why Bother?
Better Use of Resources
Reputation Management
Competitive Intelligence
Enter the Conversation
Choose Your Platform Social Networks Bookmarking Blogs Syndication Video Sharing YouTube uStream Blinkx Blip.tv vMix Revver Podcast Crackle GrindTV Vimeo flickr Mixpo My Photo Album PBase webshots Smugmug PrintRoom Picture Trail PhotoBucket metacafe Kodak Gallery Fotki dotphoto care2 Photo Sharing
Enter as an Individual
Engage, Don’t Broadcast
Basic Etiquette
Platform Specific
Things to Avoid
Negative/Incorrect Comments
Create a Plan
Watch Out for Trolls
Incorrect Information
Unhappy Customers
Things to Remember Before You Respond
Be Transparent
Cite Sources
Don’t Rush
Watch Your Tone
Plan Your Work and Work Your Plan
?’s

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