Review of the state of mobile marketing today, including legal and technical challenges. Detailes examples of mobile for lead generation from Kettering University and texting for enrollment conversion from St. Mary's University. Sources to stay up-to-date.
12. “ Print to Pixel”… reading in 2050 http://bit.ly/d9ihtP
13. Part II: Tales from the Research Pew Internet & American Life Project E-Expectations Jakob Nielsen
14. “ Mobil Access 2010” Pew Internet and American Life Project May 2010 Research Report http://bit.ly/cqxi6D
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18. E-Expectations Survey 2010 College bound high school seniors Noel-Levitz & friends http:// bit.ly/dvQldm
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22. But… conversion of the few who say “yes” to text contacts is high… St. Mary’s University, TX 2010 Recruitment Cycle Text contact option since November 2009
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24. Bob Johnson Consulting, LLC Percent who applied Yield: Inquiry to Applicant Overall inquiries Inquiries who opted-in for text updates
25. Bob Johnson Consulting, LLC Percent who deposited Overall inquiries Inquiries who opted-in for text updates Yield: Inquiry to Deposit
26. “ The Mobile User Experience Is Miserable” Jakob Nielsen July 2009 Alertbox http://www.useit.com/alertbox/mobile-usability.html
76. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com