Building Your Brand Online: Top Higher Education Webistes

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Bob Johnson, Ph.D.

B

People visit websites to… Complete a Task

Distance learning students…

Parents & future students…

Easy task completion…

Top tasks from the home page… http://umanitoba.ca/

Search and site map together… http://www.stedwards.edu/siteindex.htm

Make “online” easy to find… http://www.umassulearn.net/classes/fall-2010/online

Easy to scan academic page… http://www.worldcampus.psu.edu/iMBA.shtml

Integrating web site & social media… http://www.langara.bc.ca/

Net cost calculator… quick, easy http://www.utoledo.edu/admission/cost/dhs/

No PDFs & “flip tech” for publications… https://apps.carleton.edu/giving/report/2009/

“ Right for the web” online viewbook… http://www.risd.edu/undergraduate/Default.aspx

Blog format for online magazine… http://alfredmagazine.alfred.edu/

Simple forms to encourage inquries… http://www.blueoxmailbox.com/Display/40/126/100/RequestMoreInfo.html

Another strong example… https://www.devry2.com/landing6/default.aspx?vc=140432

Easy cost calculator… http://adultlearner.njit.edu/costs/calc-tuition.php

A friendly registrar’s page… http://registrar.missouri.edu/

Welcome input from visitors… http://webredesign.blogs.wesleyan.edu/

Coping with family, work challenges… http://www.kenan-flagler.unc.edu/programs/emba/advance/balance.cfm

The proverbial summary…

Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com

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1. Building Your Brand Online: Top Higher Education Website Examples ©Robert E. Johnson, Ph.D. 2010 eduWeb2010 July 27, 2010 Chicago, Illinois

2.

3. People visit websites to… Complete a Task

4. Your brand will soar or crash with… Experiences on your website

5.

6.

7. Distance learning students…

8. Parents & future students…

9.

10. Easy task completion…

11. Immediate brand impact… http://www.devry.edu/

12. Top tasks from the home page… http://umanitoba.ca/

13. Search and site map together… http://www.stedwards.edu/siteindex.htm

14. Make “online” easy to find… http://www.umassulearn.net/classes/fall-2010/online

15. Easy to scan academic page… http://www.worldcampus.psu.edu/iMBA.shtml

16. Integrating web site & social media… http://www.langara.bc.ca/

17. Net cost calculator… quick, easy http://www.utoledo.edu/admission/cost/dhs/

18. No PDFs & “flip tech” for publications… https://apps.carleton.edu/giving/report/2009/

19. “ Right for the web” online viewbook… http://www.risd.edu/undergraduate/Default.aspx

20. Blog format for online magazine… http://alfredmagazine.alfred.edu/

21. Simple forms to encourage inquries… http://www.blueoxmailbox.com/Display/40/126/100/RequestMoreInfo.html

22. Another strong example… https://www.devry2.com/landing6/default.aspx?vc=140432

23. Easy cost calculator… http://adultlearner.njit.edu/costs/calc-tuition.php

24. A friendly registrar’s page… http://registrar.missouri.edu/

25. Welcome input from visitors… http://webredesign.blogs.wesleyan.edu/

26.

27. Coping with family, work challenges… http://www.kenan-flagler.unc.edu/programs/emba/advance/balance.cfm

28. The proverbial summary…

29.

30. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com