Adult Student Recuitment: Best Website Features
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Review best website engagement examples for online adult student recruitment. Examples include: home page piority for academic programs, effective inquiry forms, social media sites, using Wikipedia, blogs for adult students.
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Adult Student Recuitment: Best Website Features
- 1. Key Website Features for Better Adult Student Recruitment ©Robert E. Johnson, Ph.D. 2009 Innovative Educators Webinar February 17, 2009
- 3. The Golden Rule… 5 seconds to connect
- 6. Front page that’s alive and connects… http://www.devry.edu/
- 7. Simple steps to qualify a possible lead…
- 8. Get people quickly to academic programs…
- 9. Another strong example… http://www.emerson.edu/admission/graduate/
- 11. Make them obvious for visitors… http://www.kenan-flagler.unc.edu/programs/emba/index.cfm
- 12. Getting an online inquiry… Ask for as little information as possible… Avoid personal demographic questions… Qualify with phone number if you intend to use it
- 13. Easy to find where to inquire… http://www.walden.edu/
- 14. First page reinforces reasons to inquire…
- 15. “ Thank you”… add a person’s name
- 17. Even faster at NYU SCPS… https://www.scps.nyu.edu/register/requestInfo.htm
- 18. Let’s take a question break…
- 19. Social network sites… Your regular website is more important… Integrate social media sites with regular website… Only start what you can monitor and maintain
- 20. Connecting to and from the website… http://realpeople.waldenu.edu/meet.cfm
- 21. YouTube personal stories… http://www.youtube.com/watch?v=jzgahhCdxWA&feature=related
- 22. Connecting on Facebook… http://www.facebook.com/pages/Walden-University/6514736316#
- 23. Connecting on MySpace … http://www.myspace.com/waldenu
- 24. Two Twitter examples… http://webcast-law.uchicago.edu/tweetchicago/ ... http://twitter.com/UTexasMcCombs
- 25. Don’t overlook Wikipedia… Among 10 most popular U.S. websites… Must be factual, not promotional… Available in many languages
- 26. Connect from Wikipedia… http://en.wikipedia.org/wiki/Harvard_Division_of_Continuing_Education
- 27. Don’t use a Lake Wobegone viewbook style… http://en.wikipedia.org/wiki/Northern_Arizona_University
- 28. Other features to consider… Blogs, old fashioned but strong… Refer a friend… Feedback on the website
- 29. Blogs aren’t just for teens… http://www.ipfw.edu/dlearning/blogs/default.html
- 30. Blogs can be program specific… http://blogs.targetx.com/umbssw/
- 31. Viral marketing… refer a friend http://www.waldenu.edu/refer/
- 32. Ask people to help you…
- 33. Be careful about what you ask…
- 34. What makes online learning different? http://www.regisuniversityonline.org/rightForYou.php
- 35. Questions?
- 36. Thank You! Bob Johnson, Ph.D. President and Senior Consultant Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html