Impact of new technology on higher education marketing communications. E-readers, YouTube as a search tool. College and university examples integrating social media into regular websites for student recruitment and alumni communications.

1. Surviving in a New World: Social Media and Web Communications © 2008 Robert E. Johnson, Ph.D. ACT State Organization, Ohio 2009 Annual Conference January 27-28, 2009 Columbus, Ohio

2. There’s a revolution underway…. In the way we connect, get information, and entertain ourselves…

3. Why is this man smiling?

4. How will newspapers survive?

5. Is the Kindle the future of reading?

6. Why did Wikipedia trump Britannica? Traffic rank of 8………… Traffic rank of 2,593

7. Starting in 2008…

8. Will YouTube replace Google for search?

9. Where are people going today for information and personal connections? Online… Especially people under 50 years…

11. Best place for demographic data… Pew Internet & American Life Project… “ Adults & Social Network Websites”… January 14, 2009

17. Social networking examples…

18. WPI… for new admits http://admissions.wpi.edu/Congrats/connect.html

19. OSU… for alumni http://tinyurl.com/6e8oz5

20. Create your own site with ning… http://edmondscc.ning.com/

21. Tell everyone you’re doing it! http://tinyurl.com/5htssl

22. If you create social networking sites… Don’t disable anything that let’s people who use the site add content to it… Don’t preach… have a conversation

23. In the future… Follow the revolution… Or lead it yourself

24. Marketingprofs.com

25. Clickz.com

26. Diosacommunications.com

27. Shameless self-promotion… http://www.bobjohnsonblog.com/ http://twitter.com/HighEdMarketing

28. Thank You! Bob Johnson, Ph.D. President and Senior Consultant Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html