The presentation I gave at HRTechEurope 2012 in Amsterdam, on why HR should not focus on social technologies adoption when they want to embrace a new way of doing HR

1. Social does not start
with software adoption
26 oct. 2012

2. Hello !
Bertrand Duperrin
Social Business Consulting Director
http://www.nextmodernity.com
My blog : http://www.duperrin.com
Twitter : @bduperrin

4. Coordination, process
Knowledge sharing
execution
Networking, membership, Communication, engage
community-ship ment

5. We built it…
No one showed up

7. Please adopt me !

8. Adoption by (HR) People
≠
Adoption
by the HR function

9. Changing the way
≠
HR people work
Changing the way the
Mission of HR is fulfilled

10. More efficient HR
≠
team
Better HR
Value of getting better at
executing a flawed system ?

11. Hacking one’s personal
work is easy
Hacking a legally and
socially sensitive
system is harder

12. Mobility Performance review
Learning
Talent management
Compensation & Benefits

13. Part of HR value is a by-
product of adoption in
operations

14. Use tools or serve them ?

15. Great tools make no sense
if they don’t fit in the
system

16. Social media is technology used to engage
three or more people
Social learning is participating with others
to make sense of new ideas
What’s new is how powerfully they work
together
Marcia Conner – “The new social learning”

17. If you had to rebuilt your HR
department for scratch today, would
you make it look exactly as it is today ?
No ?

18. Will the right ones see the
sign and take the exit ?

19. Are you sure the
knowledge you need is all
there ?

20. Learning or getting
prepared for learning ?

21. (digital) workplace design
matters

22. What behaviors should be
promoted in the workplace
?

23. What kind of rewards do
you need ?

24. Talent shortage or unability to identify and leverage them ?

25. Talent mobility and / or
flexible marketplace

26. What do they really expect
?

27. The most successful companies are those that think jointly technological
change, work design and the changes in internal social relationships
Antoine Riboud (Former CEO – Danone)
Start with a vision

28. Know what will makes you
successful and how to
sustain it

29. Start with actual
behaviors, with real people
IRL

30. Tools do not trigger
behavioral change but
make its effect scale

31. Learning is a P2P
mechanism

32. Reinvent the role of
intermediaries

33. Smart technologies blend
channels

34. Old metrics wont light
where change happens

35. Social techs won’t trigger
behaviors that make no
sense or run processes that
don’t exist

36. Don’t serve tools.
Leverage them.

37. Thank you