The document outlines the marketing plan for launching the English version of the restaurant reservation website Rezztoran.com in Turkey. The plan targets tourists and expatriates living in Turkey and details strategies for reaching these audiences through websites, magazines, hotels, embassies and events. It provides timelines and budgets for advertising and public relations campaigns between 2009-2010.

1. Rezztoran.com Marketing Plan English Version Launch www.rezztoran.com 10/21/09 [email_address] Sayfa:

4. Target Audience 1: Tourists 10/21/09 [email_address] Sayfa:

7. Tourist Websites 10/21/09 [email_address] Sayfa: URL Information Strategy www.travelocity.com They book flights, cars and hotels. Offers deals and last minute packages. Ad on e-tickets (cost TBD) www.tripadvisor.com Books hotels & flights. Reviews on restaurants. They give trip ideas. Submit as a resource (free) www.expedia.com They book cars, hotels, flights and cruises. Offers rewards for booking. Ad on e-tickets (cost TBD) www.goturkey.com Top visited. Official Turkey travel site. Get listed in the Travel Guide www.allaboutturkey.com One of the top Turkey travel sites, high ranking on Alexa. Target with Google AdWords. Request link exchange. www.turkeycentral.com Links about everything in Turkey. Suggest a site ($20 one time) www.bookinturkey.com Booking service for hotel, tour, plane, transport, car and business travel. (A Koç/Setur company) Request “Powered by” partnership & link exchange www.guidesofistanbul.com VIP tours for Istanbul and Turkey. Link exchange. www.enjoyturkey.com Arranges customized Turkish trips. Link exchange www.exploreturkey.com Search and reserve website. Divided into different locations of Turkey. Target with Google AdWords www.letsgoturkey.com Real estate, trips, hotels, cruises, top destinations, events and fairs sections. Target with Google AdWords

9. Target Audience 2: Expats 10/21/09 [email_address] Sayfa:

12. Expat Website Information 10/21/09 [email_address] Sayfa: URL Information Strategy www.mymerhaba.com Top expat site. We are waiting for reply to our partnership request. Become a member, write on forums, submit links. Target with Google AdWords. Link exchange. www.internations.com New expat social media site. Submit as a resource. www.expatsturkey.com Not ranked on Alexa. Submit content as news item, or the “YKC recommends” section and suggest as a permanent link. www.expatwomen.com Global expat site targeted to women. Suggest a link to the General Links section under Turkey. www.expatinterviews.com Global site composed of only interviews. Submit interview. www.expatexchange.com Global expat site, comprised of links. Professional look. Submit link as a resource. Submit article. Target via Google Adwords. www.expat-blog.com Blog site Submit content www.expatfocus.com Global expat site. Submit link as a resource. Target via Google AdWords. Write in the forum. www.easyexpat.com Global expat site. (same as above) www.expatsofturkey.com Discussion site. Register, submit info to forums. May target via Google Adwords.

13. Expat Clubs 10/21/09 [email_address] Sayfa: Name URL Strategy American Women of Istanbul www.awi-istanbul.com Advertise/announce on newsletters. Join events. International Professional Women of Istanbul Network (IPWIN) www.iwi-tr.org/ipwin Advertise/announce on newsletters. Join events. Sub-club of IWI. International Women of Istanbul www.iwi-tr.org Advertise/announce on newsletters as well as Lale magazine. Join events such as the Annual Christmas Bazaar and Annual Spring Ball.

17. Timeline 2009 10/21/09 [email_address] Sayfa: Method JUN JUL AUG SEP OCT NOV DEC BUDGET Google ads * * * * * * * 150 TL/mo PR * * 2000 TL/project Timeout ads * * * 600 TL/mo meeTurkey ads * * 1505TL/issue 4816 TL/year Todays zaman * * * 1000 TL/8 days Turkish Daily News * * * * * * * 150 TL/mo The Guide 650 TL/issue Brochure * 20.000 TL Embassies * * * O TL Expedia ads * * * * Waiting Travelocity ads * * * * Waiting Submit tripadvisor * O TL Site partnership * * O TL Facebook&Twitter * * * O TL Submit content * * * O TL Christmas Bazaar * 500 TL (T) Email bulletins * * * * * * * 200 TL/mo Ad on newsletters * * * * Waiting

18. Events Timeline 2010 10/21/09 [email_address] Sayfa: Name Oct 2009 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec IMF Annual Meeting * ASTA * Yunus Emre Culture and Art Week Eskisehir * European Off-Meeting Business Strategies * ICC Istanbul Congress * International Istanbul Jazz Festival * Furniture Fair * Mufad * World of Industry *

19. Budget Till 2010 January 10/21/09 [email_address] Sayfa: Method Amount/month Number of months Total Amount Google ads 150 TL/mo 7 1.050 TL PR 2000 TL/project 2.000 TL Timeout ads 600 TL/mo 3 1.800 TL meeTurkey ads 1505TL/issue 4816 TL/year 2 2.700 TL Todays zaman 1000 TL/8 days 3 3.000 TL Turkish Daily News 150 TL/mo 7 1.050 TL The Guide 650 TL/per issue 4 2.600 TL Brochure 20.000TL 1 20.000 TL Christmas Bazaar 500 TL(T) 1 500 TL Expedia ads Waiting 3 --- Travelocity ads Waiting 3 --- E-mail bulletins 200 TL/month 7 1.400 TL Ad on newsletters Waiting 4 --- =8.422TL = =36.100 TL

20. APPENDIX CONTACT INFORMATION 10/21/09 [email_address] Sayfa:

30. Rezztoran .com www.rezztoran.com 10/21/09 [email_address] Sayfa: [email_address]