The “Business Model Canvas” has been designed to visualize the essential ingredients of a business model as a future business scenario, on one page. The left part focusses on external components, in order to understand the ways in which you reach and serve your customers and users. The right part comprises internal components to describe how your organisation works to create and deliver high value. The “Business DNA” is the very essence of your business model, which is key to building your initial market offerings in later stages. It is explained in detail on the following page. Think of different scenarios when designing new business models. There are always many ways to create your offerings, to serve your customers and users, and to charge them. Be as clear as possible and avoid nonsensical jargon. Whilst it is so easy just to scratch the surface, try to imagine how your new business model really works. Download the Business Design workshop templates here: http://blog.orangehills.de/#bml_en To find out more about Orange Hills visit http://www.orangehills.de.

1. © 2017 Orange HillsTM
GmbH. All rights reserved. Inspired by www.businessmodelgeneration.com.
BUSINESS MODEL
Target groups
Who are our sales targets and
who will be using our offerings?
Resources Partners
Primary
Customers Users
InvestmentsCostsRevenue streams & pricingPattern
How much money do we need to spend before we earn?What are our revenue streams and how much do our customers pay (per unit)?How, when and how often do we charge our customers? What are the most important costs of creating and delivering the offerings?
Brand & messages Offerings
Channels
Relationships
Channels
Processes
Profit formula
What (internal) key resources do we need
to create and deliver the offerings?
Who are our (external) key partners
to create and deliver the offerings?
What bundle of products and services do we offer
to our customers and users?
How do we want our brand to be perceived and
what is our story to sell the offerings?
Through which channels do our customers
and users want to be reached?
What kinds of relationships do
our customers and users expect?
Through which channels do our partners
want to be reached?
What (internal) key processes do we need
to create and deliver the offerings?
Delivery R&D
Use the “Lean Offerings” canvas
and start designing your first
products and services to hit the
market and excite customers
and users.
What is our primary
customer and user
segment that unlocks the
most value in our business
and is easily accessible?
What do we do better than
our competitors to create
the value, which is hard
to copy?
Unfair
advantage
What value do customers
and users get back after
experiencing our offerings
to get their job(s) done?
Core
value
DNA
Use the “Hypotheses & Experiments” canvas to
challenge your business model by revealing critical
assumptions and defining simple ways to test them.
Use the ”Target Groups”
canvas to segment
customers and users based
on behavioural attributes.
Use the “Financial Sanity
Check” canvas to crunch the
numbers and estimate future
profits.
Financial
Sanity
Check
Pains
Gains
What job(s) are our
primary customer and
user segment
trying to get done?
Job(s) to
get done
Orange HillsTM
GmbH | www.orangehills.de | Follow us on Twitter: @orangehillsgmbh
Team DateIteration 1 2 3
as expected
surprising
unbelievable out of
this world
Licensed to Orange Hills GmbH for use in commercial projects from 01 / 01 / 2017 to 31 / 12 / 2017.