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Marketing 2.0 Bridging the Gap Between Sellers and Buyers on the Social Web Bernie Borges – Find and Convert February 16, 2009
Bernie Borges: Founder & CEO, Find and Convert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing 2.0 Topics
Why Marketing 1.0 Doesn’t Work Anymore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Marketing 1.0 Doesn’t Work Anymore
Old vs. New Marketing Outbound Marketing Inbound Marketing
Marketing 2.0 ,[object Object],Focus on Relationships
Marketing 2.0: Think Like a Publisher! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Buyer is in Control Not the Seller! http://www.youtube.com/watch?v=heSudg-tfIk
Marketing 2.0 Landscape on the Web Share Publish Network reddit digg StumbleUpon Del.icio.us Blogs YouTube Twitter Flickr MySpace Facebook LinkedIn Plaxo
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social and Technology Drivers
Developing a Social Media (Marketing 2.0) Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Developing A Social Media Plan  Source: The Value of Many, Neighborhood America
Make a Commitment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Business Blogging Strategies
Size of Blog Market
Social Media Tools and Platforms
 
Facebook http://www.insidefacebook.com/
Facebook
Facebook: Individual Profile
Facebook/CNN Inauguration
Facebook Groups
Facebook Groups
[object Object],Facebook Fan Page
LinkedIn Individual Profile Work History Recommendations Introductions Portfolio Valuable Links
LinkedIn Groups
 
What is Twitter? http://www.commoncraft.com/Twitter   Micro Blogging 140 Characters Per Post Follow and be Followed Communicate Connect Inspire Educate Entertain
Want to Find Someone on Twitter? http://search.twitter.com/search?q=tampa+chamber+of+commerce
http://blog.hubspot.com/blog/tabid/6307/bid/4439/State-of-the-Twittersphere-Q4-2008-Report.aspx
Some Famous People on Twitter…
Some Not-So-Famous People on Twitter  
Want to Find Someone on Twitter? http://www.socialbrandindex.com/
Twitter: Events & Trends Using Hashtags
Twitter: QuickBooks
 
Personal Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Branding http://www.businessweek.com/blogs/in_your_face/archives/2008/05/bernie_borges_l.html
Video
Video: Blendtec Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
Photos
Presentations
Measuring Results ,[object Object],[object Object],[object Object],[object Object]
Google Analytics Integration
Google Analytics Integration
Hubspot: Facebook Lead Tracking
Reputation Management Tools http://jobmob.co.il/blog/online-reputation-management-resources-tips/
Convincing Management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Making Time for Social Media ,[object Object],[object Object],[object Object],[object Object],How do you currently allocate your time???
Staffing Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.sherpastore.com/socialmediabmg09.html
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing 2.O /Social Media Benefits
Case Study Stronger Brander Equity Lower Cost Sales Process Elimination of Non-Performing Marketing Activities
Reasons Not to do Marketing 2.0 ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing 2.0 Actions & Take-Aways
Connect with Bernie Borges… Email:  [email_address] Website:  http://www.findandconvert.com/ Blog:  http://www.findandconvert.com/blog/ Twitter:  http://twitter.com/ berniebay LinkedIn:  http://linkedin.com/in/bernieborges Facebook:  http://profile.to/bernieborges Facebook Fan Page:  http://companies.to/findandconvert

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