Come and do business at the largest hospital gathering North and Northeast regions of Brazil

1. Come and do business at the
largest hospital gathering North
and Northeast regions of Brazil
www.feirahospitalmed.com.br/en
/hospitalmed

2. A HOSPITALMED – Tuesday of Products, Equipment, Services and Technology for Hospitals,
Laboratories, Drugstores, Clinics and Doctors’ offices, offer visitors of the North and
Northeast regions of Brazil, excellent business opportunities and professional improvement.
The main novelties in equipment, products, services and medical technology along with
the exhibiting brands diversity and variety of concurrent events attest to the strategic
position of the fair in creating the ideal environment for the meeting of the health chain
and discussion of industry growth for years to come.
The hosting city of the event, Recife, offers a medical hub which is considered the
first of all the North-Northeast and the second in Brazil, in quality, modernity and
technological advancement.
Source: ABRAMGE - SINAMGE-SINOG/JAN 2015
total estimated volume of
resources that the sector
moved in 2014
jobs
(formal and freelance)
Health in Brazil in figures
R$ 480
billion
that created
jobs in 2014
3rd
sector
3,4
Million
The importance of HOSPITALMED for the North
and Northeast Regions
The return that HOSPITALMED offers its exhibitors is one of the
main success factors of the fair
COME EXHIBIT AND BE A
PART OF THIS SUCCESS!
82% evaluated the fair positively
90% consider it important to exhibit at HOSPITALMED
EXHIBITOR’S UNIQUE ADVANTAGES
Exhibitor’s Club
• Relationship program that offers the possibility of free acquisition of merchandising
parts to expand the brand’s visibility during the fair
Custom tools to promote participation of your company
• Guide with tips and guidelines to enhance the visitation of your booth
• Parts of disclosure elaborated with the exhibitor’s brand (invitations and digital banners, etc)
Broad service channel to the exhibitor
• Hotline for clarification (by phone, e-mail and on-site)
• Exhibitor’s Manual (with guidelines and indication of suppliers)
• Online services portal
• Packages and exclusive discounts with local suppliers
“The fair has evolved very, very much. The amount
of people and the disclosure are a lot higher,
which also increased our media exposure.
We are extremely pleased.”
Eric Milfont
Medical Certificates, CEO
“This is the second time that we participate
in HOSPITALMED and we are enjoying
it because of the good return for our
investment. We’re here to talk exactly with
the hospital audience that we meet here.”
Hamilton Ida
Stericycle, Commercial Manager
North/Northeast
“Last year I came as a visitor and became an
exhibitor because I noticed that the Fair had
potential and growth trend by the organization
and disclosure undertaken by BTS INFORMA.
During the fair we were able to close some
contracts and leave others in progress.”
Marcílio Sales Filho
Multidiagnóstico, Director
EXHIBITORS’ OPINIONS

3. Razões para Expor
In the Northeast market, only HOSPITALMED puts you in
direct contact with your customers!
• Maximize your company’s visibility in the fastest-growing regions in the country
• Involve more than 15 thousand professionals live with demonstrations of your
products and services
• Grow your business, generating sales contacts throughout
the year.
“Today Pernambuco is one of the largest medical
centers of Brazil, so having an exhibition here in
the market is very appropriate so it will bring all the
technology, all suppliers of this hospital chain. It’s a
market that develops a lot. It is important that more
and more hospitals and companies here have the
opportunity to meet and interact with suppliers at
an event of this size.”
“We could not be outside a fair where the largest
health units are located. It is an opportunity to
find partners and learn about the novelties on
the market.”
Viviane Guimarães
Rede D’or (Hospital Esperança),
Corporate Marketing Manager
Ciro Guedes
Santa Joana Hospital,
Marketing Coordinator
VISITOR’S PROFILE - 2014 Edition
Branch of Activity
8%
11%
11%
34%
36%Public and Private Hospitals
Offices, Medical Product Stores, Pharmacies,
Government Agencies, Professional Associations, etc
Clinics and Medical Labs
Hospital Equipment Distributors
Health Departments
Area of interest
Products and Equipment
Technology
Services8%
21%
71%
Positions
DIRECT PURCHASING
DECISION-MAKERS:
Owner, president, director,
vice president, shareholder,
executive, manager
36%
INDIRECT PURCHASING
DECISION-MAKERS (INFLUENCERS):
Coordinator, Planner, Consultant,
Advisor, Nutritionist
64%
Guaranteed return
of great deals

4. Simultaneous Events *
HOSPITALMED offers a program of high quality professional improvement
for exhibitors and visitors: workshops, symposia and conferences address
the panorama and existing strategies in health management and provide
tools and current knowledge for the practice of the profession.
4th Workshop for Health
Care Professionals
30 practical courses that address the new
demands of the health market.
Main topics discussed:
• Hospital Management
• Financial Management
• Human Resources
• Health Tourism
• 4th north-northeast Congress of Health Management
Central Theme: The challenges of economic and financial sustainability of the health
segment nowadays.
Leaders and executives from leading healthcare institutions gathered to discuss the
new paths and strategies for excellence in quality management.
• National Scientific Congress of Nurses
• 2nd International Recipólis
• 63rd COSEMS - Meeting of Municipal Secretaries of Health of Pernambuco
• 2nd north-northeast Pharmacy Forum
• 2nd North-Northeast Digital Health Forum
• 7th Nutes Chain Meeting
• II Pernambucana Journey of Legal Medicine and Dentistry
• 2nd North-Northeast Radiographers Forum
• 2nd Nursing Forum
• 1st Forum on Hospital Management
• 1st North-Northeast Bidding Forum
• Momenttum: ProHEALTH Northeast
* The program does not have simultaneous translation.
Alliance with associations, trade unions, federations and segmented media from the
sector guarantee visibility among the key players in the healthcare industry.
Intense online disclosure of the event and exhibitors’ releases disseminated on social
networks and email marketing of the event.
Remittance of VIP Credentials in advance to major buyers of hospitals, clinics, laboratories
from the North and Northeast.
Radio advertisements and live TV
broadcasts make up a wide strategy of
the event electronic media.
Disclosure of hundreds of articles and
announcements in major newspapers,
magazines, blogs and portals in the
region results in spontaneous pre and
post event media.
* The disclosure also includes ads on billboards, busdoors, SMS, among other media outlets.
We make the buying audient
to get to your booth
Strategic Partnerships
Online Marketing
Selected Mailing
Radio and TV Campaign
Advertising
Tel (55 81) 3049-2449/9479-5680
claudia.baia@informa.com
Claudia Baia
Be part of another successful edition!
Contact us and request a
customomized proposal:
Check out on our site the full program
and how to participate:
www.feirahospitalmed.com.br

5. BTS Informa: Rua Bela Cintra, 967 • 11º andar • 01415-003 • São Paulo, SP • Brasil
T. +55 (11) 3598.7800 • F. +55(11) 3598.7801 | www.btsinforma.com.br
Regional Nordeste: Av. Visconde de Jequitinhonha, 209 . sala 705 . 51021-190 • Boa Viagem • Recife, PE • Brasil
T. + 55 (81) 3049.2549/3049.2449 • F. + 55 (81) 3049.2549
/hospitalmed
ALSO CHECK OUR
SOCIAL NETWORKS
www.feirahospitalmed.com.br
Free event to industry professionals over the age of 16.
* Confirmados até 31/04
A G Ê N C I A D E V I A G E N S
Affiliated to: Promotion and
Organization:
Accomplishment:
Support*:
Sponsorship*: Official assembler: Official Airline Company: Official Tourism Agency:
Media partners*:
www.pontualeventos.com.br