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Ben Rapson (ACT Theatre) - Enhancing Brand Online - Get Engaged Tour 2010
- 1. Enhance Your Brand Using Online Resources and Social Networks Ben Rapson Interactive Media Specialist ACT - A Contemporary Theatre, Seattle WA acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 2. I. A reminder II. What is branding? III. Tips for optimizing social media
- 3. I. A reminder II. What is branding? III. Tips for optimizing social media
- 4. This is supposed to be fun! •Social media vs. social media marketing •Social media marketing vs. other marketing •You have advantages as a small business acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 5. This is supposed to be fun! •You have advantages as a small business: 1. Nimble 2. Cool 3. Personality 4. Personal acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 6. I. A reminder II. What is branding? III. Tips for optimizing social media
- 7. What is branding? Don’t put the cart before the horse …or something like that. acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 8. What is branding? Relieve some of the pressure of marketing. acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 9. What is branding? 75% experiencing the product 25% discovering the company out in the world acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 10. What is branding? 75% experiencing the product Great marketing, even social media, is no substitute for a good experience with a business acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 11. What is branding? 25% discovering the company out in the world •Clarifying the experience •Sparking memory •Encouraging word of mouth acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 12. I. A reminder II. What is branding? III. Tips for optimizing social media
- 13. III. Tips for optimizing social media • More effective generators of word of mouth • More fun for you • More efficient use of your time
- 14. III. Tips for optimizing social media 1. General web 2. Facebook 3. Twitter 4. eNews 5. Beyond
- 15. Tips: General web •Your website •Google alerts •User-based sites •Static listing sites acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 16. III. Tips for optimizing social media 1. General web 2. Facebook 3. Twitter 4. eNews 5. Beyond
- 17. Tips: Facebook •Good status updates •Tagging •Updates •Giveaways/promotions •Icons •Photos and captions acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 19. Tips: Facebook Efficiency: what to do on Facebook each day? acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 20. III. Tips for optimizing social media 1. General web 2. Facebook 3. Twitter 4. eNews 5. Beyond
- 21. Tips: Twitter Twitter is a cocktail party. acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 22. Tips: Twitter What makes for good Tweets? A combination: •Original Tweets •RTs •@mentions acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 23. Tips: Twitter Why do individuals love to find on Twitter? The big four: 1. Food 2. Animals 3. Humor 4. Music acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 24. Tips: Twitter •Business description •Background •Icons •j.mp •Following back acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 25. Tips: Twitter Efficiency: what to do on Twitter each day? •Schedule your Tweets with TweetDeck or HootSuite •Find your inner circle and make a list •Use j.mp links •What time of day? acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 26. III. Tips for optimizing social media 1. General web 2. Facebook 3. Twitter 4. eNews 5. Beyond
- 27. Tips: email communications Many ways to use: •Digest style •Special offers •Customer follow-ups •Specific interests acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 28. Tips: email communications •Templates, templates, templates •Subject lines: urgent or eye-catching •Lure them to your site(s) •Collect email addresses – with permission •Make a calendar of emails and content •Use photos - avoid the WALL OF WORDS acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 30. III. Tips for optimizing social media 1. General web 2. Facebook 3. Twitter 4. eNews 5. Beyond
- 31. Tips: Beyond the online •Ambassadors •Street Team •Horizontal networking •Vertical networking acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 32. Tips: Beyond the online •Vertical networking: Never underestimate the dual powers of coffee and compliments. acttheatre.org facebook.com/acttheatre twitter.com/acttheatre
- 33. Remember: this is supposed to be fun! Ben Rapson Interactive Media Specialist ACT - A Contemporary Theatre, Seattle WA acttheatre.org facebook.com/acttheatre twitter.com/acttheatre