Microsoft Localizing the Portal

•

1 gefällt mir•326 views

Ben Allen

Scott Moore Cyrus Krohn Localizing The Portal

Business Technologie

Localizing The Portal
Scott Moore
Executive Producer, MSN, Microsoft

Cyrus Krohn
Director, Local Programming, MSN

ANNOUNCEMENTS
• MSN Announces Partnerships with NBC
Universal and Hearst Corporation
– Partnerships will provide MSN Local Edition over
3,000 video clips a week across 36 U.S. markets
from their local news broadcasts.
– Available early 2010.

• More details available on our blog
http://msnblog.msn.com/

Portal & Search Synergy
2. The basics are frequently searched for.
1. People stay near their location when visiting Of those that have searched for a local service
local businesses. vendor in the last 90 days:

39% - Medical Services
33% - Automotive services
27% - Home or office repair
25% - Financial services
12% - Legal services
9% - landscaping services

3. People care nearly as much about what’s
going on in their neighborhood as their country
(8 point gap).
How Important is it for you to find out what’s happening in:

1 -WebVisible and Nielsen/Netratings, 2009

Local Online Is Lucrative
• Online spending on
local advertising will
grow at a compound
annual growth rate of
13 percent to $10
billion in 2013 – Jupiter
Research to $6.5B in
2012.

Source: Jupiter Research Local Internet Advertising Model, 7/08 (US) ©
2008 Jupiter Research, LLC

Predictions

•Is hyper-local hyper-hype?
•Portals: compete with or
compliment local content?
•Consolidation is inevitable

Weitere ähnliche Inhalte

Ähnlich wie Microsoft Localizing the Portal

Tim willoughby - Presentation to Open IrelandTim Willoughby

Why Neighborhood Boundaries Matterjfreitas8

Why neighborhood boundaries matter maponics march 2011Maponics

Jack geller challenges of measuring broadband adoptionAnn Treacy

Hyperlocal and open dataSarah Hartley

The Yellow Page Market in transition – which business models can profit besid...b-to-v Partners AG

Technology Forecast 2013: What State and Local Government Technology Programs...Public Technology Institute

Rapp - DMA Scotland Mobile EventRachel Aldighieri

Il cjis forum presentationICJIA Webmaster

Housing continues to face many challenges across the globe paul young cpa, cga

Mobile Banking in 2020mahendraji

Mobile Banking in 2020 - Mobile World Congress ReportNadejda Tatarciuc

Mobile Banking In 2020 CgapGaurav Gupta

Broadband Policy Workshop MankatoAnn Treacy

Positioning Your Neighborhood for Economic DevelopmentRWVentures

IUPUI Wired Keynote Speech - Scott A. JonesSara Camden

Local Searchupfc

Where's the Broadband? Inter-County Coordinating Committee, 4.21.14WI Broadband

Data Integrity For Your Brand And LocationsSIM Partners

Tim willoughbyTim Willoughby

Ähnlich wie Microsoft Localizing the Portal (20)

Tim willoughby - Presentation to Open Ireland

Why Neighborhood Boundaries Matter

Why neighborhood boundaries matter maponics march 2011

Jack geller challenges of measuring broadband adoption

Hyperlocal and open data

The Yellow Page Market in transition – which business models can profit besid...

Technology Forecast 2013: What State and Local Government Technology Programs...

Rapp - DMA Scotland Mobile Event

Il cjis forum presentation

Housing continues to face many challenges across the globe

Mobile Banking in 2020

Mobile Banking in 2020 - Mobile World Congress Report

Mobile Banking In 2020 Cgap

Broadband Policy Workshop Mankato

Positioning Your Neighborhood for Economic Development

IUPUI Wired Keynote Speech - Scott A. Jones

Local Search

Where's the Broadband? Inter-County Coordinating Committee, 4.21.14

Data Integrity For Your Brand And Locations

Tim willoughby

Mehr von Ben Allen

LayarBen Allen

Sense networksBen Allen

Reserve xBen Allen

OgilvyBen Allen

Michael metcalfBen Allen

MarketmapBen Allen

ForresterBen Allen

Tyler bellBen Allen

Xtify overviewBen Allen

Google Mobile LocalBen Allen

DirectoryMBen Allen

Kelsey: Top 5 Mobile TrendsBen Allen

Michael Boland Local SocialBen Allen

iPromote - Self Service DisplayBen Allen

Marchex Reputation MgtBen Allen

Kelsey: Digital Out of HomeBen Allen

Local.com - Local SEOBen Allen

DailymeBen Allen

Palore- AmIVisibleBen Allen

Tricky Issues With Local Search PresentationBen Allen

Mehr von Ben Allen (20)

Layar

Sense networks

Reserve x

Ogilvy

Michael metcalf

Marketmap

Forrester

Tyler bell

Xtify overview

Google Mobile Local

DirectoryM

Kelsey: Top 5 Mobile Trends

Michael Boland Local Social

iPromote - Self Service Display

Marchex Reputation Mgt

Kelsey: Digital Out of Home

Local.com - Local SEO

Dailyme

Palore- AmIVisible

Tricky Issues With Local Search Presentation

Kürzlich hochgeladen

Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE AbudhabiAbortion pills in Kuwait Cytotec pills in Kuwait

Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting

Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444

Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...lizamodels9

Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...amitlee9823

Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823

Famous Olympic Siblings from the 21st Centuryrwgiffor

Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876dlhescort

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting

Organizational Transformation Lead with CultureSeta Wicaksana

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066

Phases of Negotiation .pptxnandhinijagan9867

Uneak White's Personal Brand Exploration Presentationuneakwhite

Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823

Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066

Kürzlich hochgeladen (20)

Falcon Invoice Discounting: Unlock Your Business Potential

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi

Falcon Invoice Discounting: The best investment platform in india for investors

Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL

Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...

Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...

Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...

Famous Olympic Siblings from the 21st Century

Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

Organizational Transformation Lead with Culture

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756

Phases of Negotiation .pptx

Uneak White's Personal Brand Exploration Presentation

Falcon's Invoice Discounting: Your Path to Prosperity

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756

Microsoft Localizing the Portal

1. Localizing The Portal Scott Moore Executive Producer, MSN, Microsoft Cyrus Krohn Director, Local Programming, MSN

2. ANNOUNCEMENTS • MSN Announces Partnerships with NBC Universal and Hearst Corporation – Partnerships will provide MSN Local Edition over 3,000 video clips a week across 36 U.S. markets from their local news broadcasts. – Available early 2010. • More details available on our blog http://msnblog.msn.com/

13. Neighborhood Layers

14. Portal & Search Synergy 2. The basics are frequently searched for. 1. People stay near their location when visiting Of those that have searched for a local service local businesses. vendor in the last 90 days: 39% - Medical Services 33% - Automotive services 27% - Home or office repair 25% - Financial services 12% - Legal services 9% - landscaping services 3. People care nearly as much about what’s going on in their neighborhood as their country (8 point gap). How Important is it for you to find out what’s happening in: 1 -WebVisible and Nielsen/Netratings, 2009

15. Local Online Is Lucrative • Online spending on local advertising will grow at a compound annual growth rate of 13 percent to $10 billion in 2013 – Jupiter Research to $6.5B in 2012. Source: Jupiter Research Local Internet Advertising Model, 7/08 (US) © 2008 Jupiter Research, LLC

16. Predictions •Is hyper-local hyper-hype? •Portals: compete with or compliment local content? •Consolidation is inevitable

17. Q&A CONTACT: CYRUSK@MICROSOFT.COM

Microsoft Localizing the Portal

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie Microsoft Localizing the Portal

Ähnlich wie Microsoft Localizing the Portal (20)

Mehr von Ben Allen

Mehr von Ben Allen (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Microsoft Localizing the Portal