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Mobile Marketing Mastery

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Brandon Eley
Brandon Eley

Presentation on mobile marketing at Social Media Masters in Atlanta, GA

BusinessTechnologie
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Mobile Marketing Mastery Social Media Masters Atlanta, GA August 26, 2011
Mobile Marketing Mastery Social Media Masters Atlanta, GA August 26, 2011
We’ve Come a Long Way
Desktop Power in a Mobile Device
More than Just Phones
Mobile is Mainstream
Developing a Mobile Strategy
Marketing Goals
Brand Awareness Marketing Goals
Generate Sales Brand Awareness Marketing Goals
Generate Sales Brand Increase Awareness Revenues Marketing Goals
Generate Sales Brand Increase Awareness Revenues Marketing Goals Improve Customer Support
Generate Sales Brand Increase Awareness Revenues Marketing Goals Improve Enhance Customer Customer Support Loyalty
Know Your Customers
• SMS Messages • Mobile Website • Mobile Email • Display Advertising • Search Advertising • QR Code • Application • Location Based Services • Augmented Reality
Components to a Mobile Marketing Plan • Target audience • Offerings • Quantified Objectives • Resources • Communication Efforts • Delivery Channels Components of a Mobile Campaign
Components to a Mobile Marketing Plan
Components to a Mobile Marketing Plan
Components to a Mobile Marketing Plan • Target audience
Components to a Mobile Marketing Plan • Target audience • Offerings
Components to a Mobile Marketing Plan • Target audience • Offerings • Quantified Objectives
Components to a Mobile Marketing Plan • Target audience • Offerings • Quantified Objectives • Resources
Components to a Mobile Marketing Plan • Target audience • Offerings • Quantified Objectives • Resources • Communication Efforts
Components to a Mobile Marketing Plan • Target audience • Offerings • Quantified Objectives • Resources • Communication Efforts • Delivery Channels
Business to Business
Mobile Marketing Channels
SMS Marketing
QR Codes
Search & Display
Location Based Services
Promotions
Integrating Mobile
What’s Next? Web: www.kelseyads.com Email: brandon.eley@kelseyads.com Twitter: @beley Slides: mobilemarketingmastery.net

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