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Basic Template for Porters Five forces analysis
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Porters Five Forces Template
1.
Porter’s Five Forces
of Competitive Position New Market Entrants, eg: • entry ease/barriers • geographical factors • incumbents resistance • new entrant strategy • routes to market Supplier Power, eg: Competitive Rivalry, eg: Buyer Power, eg: • brand reputation • number and size of firms • buyer choice • geographical coverage • industry size and trends • buyers size/number • product/service level quality • fixed v variable cost bases • change cost/frequency • relationships with customers • product/service ranges • product/service importance • bidding processes/capabilities • differentiation, strategy • volumes, JIT scheduling Product and Technology Development, eg: • alternatives price/quality • market distribution changes • fashion and trends • legislative effects
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