Presentation: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest Presented by: Amanda Pehrson, Social Media Manager, Crocs, Inc. The rapid growth of social marketing has allowed brands to act as publishers, creating supporting content that supports the mindset and daily interests of their consumers. Pinterest in particular creates fun opportunities for brands to create collectable, visually compelling content that resonates with consumers throughout their busy days. Brands of all sizes will learn how to find, engage, and inspire audiences through compelling Pinterest campaigns and content. www.bdionline.com

1. Curate, Captivate,
Resonate: Engaging The
Right Audience Visually
with Pinterest
Amanda Pehrson
@Crocs
@amandapehrson

4. •
Help to position ourselves as a four-season brand with over 300 styles to offer
•
Influence new consumers that our shoe is the perfect balance between
comfort & style
•
Inspire on-the-go women with visual imagery & video that defines the best
wearing occasions for all-day comfort

5. culture
style
authenticity
simplicity
The art of a
great visual
story.
conversation
connectedness

6. When creating digital content…
Think like an editorial
director of a magazine.
Great visual content focuses less on a one-time
transaction and more on creating a long-term brand
halo.

7. Brands as content creators.

8. Brands as content creators.

9. Bridging the gap to your audience:
finding the right partners to help tell
your story…
MARTHASTEWART.COM
DOMINATES ON PINTEREST
• #1 in unique pinners
• 23% growth in unique
pinners
• 29% growth in new pins
• 38% growth in pins per day

13. culture
style
simplicity
Companies of all sizes
can be great
storytellers
authenticity
conversation
.
connectedness

14. Social media makes everyone a storyteller. Every individual who
makes up the parts of your company can help to tell the story.

15. Even the biggest brands are starting to
publish content that looks user-generated.

16. Be a curator.

17. Be inspired.

18. Thank you!
Amanda Pehrson
@Crocs
@amandapehrson