Social Media Opportunities & Threats for Business
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How do heavy users of social media like Linked in, Facebook, Twitter use these tools professionally? How is it useful to them?
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Social Media Opportunities & Threats for Business
- 1. Social medias: What opportunities, what threats? May 2010 V. Bauwens, L. Kloetzer, S. Schlegel With the Dundee team : C. Albrecht, D. Connelly, N.Gupta
- 2. What does the Business User Observatory do? Business User Observatory: we observe how people collaborate daily at work 17.06.11 V. Bauwens, L. Kloetzer
- 4. Who did we meet? 17.06.11 V. Bauwens, L. Kloetzer
- 5. Who did we meet? Ryan : the Tweeter (London) 17.06.11 V. Bauwens, L. Kloetzer
- 6. Who did we meet? Jule : the Busy Bee (Berlin) 17.06.11 V. Bauwens, L. Kloetzer
- 7. Key findings from our research 17.06.11 V. Bauwens, L. Kloetzer
- 9. Which SNS are used ? Rich, interrelated, almost for free media ecology 17.06.11 V. Bauwens, L. Kloetzer
- 10. How do they manage their tools? With a very clear strategy 17.06.11 V. Bauwens, L. Kloetzer
- 13. What did they do with social media and why? 17.06.11 V. Bauwens, L. Kloetzer
- 24. So what? 17.06.11 V. Bauwens, L. Kloetzer
- 27. Are social media for any company? Yes, BUT one has to weigh beforehand the risks and benefits and have a clear strategy Online support Systematic brand or product watch Looking for information about someone 17.06.11 V. Bauwens, L. Kloetzer Identify and follow actors in a community Test ones product with customers Open a Facebook page about one ’ s company Less visible or passive presence: less risky More active presence: more risky
- 29. #Merci… Valérie & Laure [email_address] +41 79 244 04 21 [email_address] +41 79 249 10 87
Hinweis der Redaktion
- Recruiting and interviewing 45 Lead users defined as having more than 400 contacts on LinkedIn or Xing and being active on a variety of social media Project done in collaboration with master students in Ethnography and Design from Dundee University, Scotland 3 places : London, Berlin, Switzerland 3 communities : Indian community in London, professionals of SNS Other professionals using SN for private and professional reasons Swisscom SNS professionals
- We believed that we would find a diverse range of professionals who matched our criteria, especially social media professionals, but were surprised to find a lack of permanent employees who were active professional networkers : Professional Social Networking requires both a urge to do so and a way of life that are not frequent outside the milieu of entrepreneurs.
- After having analysed it, it appeared like an extremely sophisticated, well thought, optimised media ecology: platforms feed or complement each other
- Being a reference among one ’ s peers. They blogged to get professional visibility, exchanged links and papers to appear as thought leaders. They promoted themselves to promote their products and services.
- Improving one ’ s project or product. They published ideas or prototypes, got comments, measured reactions, and iteratively improved these first tries.
- Searching and following people. They checked people online identity, recruited employees and partners, evaluated if they were “ on the same wave length ” . Ryan recruited 2 persons he had followed on Twitter
- SNS partly replaced emails, planned meetings, exchanges on specific projects Sabine uses Facebook in her distributed team to get a feeling of being together despite physical distance