13. @drewb@battenhall
TWITTER AND THE FTSE100
We started tracking the FTSE 100 in April 2013
18 months of data and our second annual report – battenhall.net/ftse100
14. @drewb@battenhall
KEY STATS
• Companies have improved their use of Twitter for corporate
communications, customer service, consumer activation and recruitment
across the board
• More verified Twitter accounts, higher following, and fewer inactive and
unclaimed brands
• However, 63% of companies are between awful and average
• Top performers: Burberry, ITV, Marks & Spencer and Sainsbury’s
• Worst performers: GlencoreXstrata, Prudential, BHP Billiton and CRH
18. @drewb@battenhall
SOCIAL MEDIA INFLUENCERS
• The role of social media influencers in
audience & stakeholder engagement
• Influencers now have as large and
influential audience as the media or as you
and your brand
• Building and protecting reputations is all
about social influencer engagement
24. @drewb@battenhall
GETTING FIT FOR SOCIAL MEDIA
Applying social media to PR & communications:
what you should do next:
1. Audit your audience
2. New rules of engagement
3. Track conversations on social
4. Experiment in messaging and mobile
5. Innovate 1:9:90
31. @drewb@battenhall
INNOVATION WITH 1:9:90
• Spend 90% of your time in social media on
your ‘big bets’ ie internal social networks,
Facebook and Twitter
• Spend 9% of your time on innovations
• 1% of time should focus on ‘moon shots’ – the
work that pushes boundaries and turns heads
• The impact of Generation Z: the Screenagers
