Introduction To Marketing

Introduction to Marketing New product Development and Portfolio Analysis

Aim and Learning Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Different types of new products ,[object Object],[object Object],[object Object],[object Object]

New Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The NPD Process ,[object Object]

The Process of New Product Development (NPD) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Portfolio Analysis ,[object Object]

The BCG Matrix Problem Child / Question Mark Star Cash Cow Dog Relative Market Share Market Growth Rate % High Low High Low

The BCG Matrix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Purpose of Portfolio Analysis ,[object Object],[object Object],[object Object]

Criticisms of BCG Matrix ,[object Object],[object Object],[object Object],[object Object]

The GE Matrix ,[object Object],[object Object]

The GE Matrix Competitive Position Strong Medium Weak High Medium Low Mkt Attractiveness SBU1 SBU2 SBU3 SBU4

Three Strategic Alternatives Strong Medium Weak Competitive Position High Medium Low Mkt Attractiveness Invest/Grow Selectivity Earning Harvest/ Divest

Other Portfolio Models ,[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object]

Introduction To Marketing

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