1. Online Marketing for OTC Drugs
By MavenClickZ
Digital Advertising Agency
www.mavenclickz.com
Info@mavenclickz.com
+ 1 - 646 626 5567
+ 91 - 9980770401

2. AGENDA
Why Online?
How to do it Online?
How to measure it and why?
Why MavenClickZ ?

3. Why Online?
• Search engines are the most powerful
Medium to reach customers because you
Reach the Right customer at the Right time.
• 90% of online Web sessions begin with a
search.
• 81% of users find web sites they were
looking for through search engines.

4. Top Online Activities
• 95% use the net to E – Mail
• 73% use the net to find a Job
• 62% spend their time chatting
• 51% spend their time on Social Networking Sites
• Other activities include researching, gaming, reading news

5. Benefits of Advertising
Online
• Real time ROI metrics: Investment
rationalization
• Hard core leads: Tangible money
• Own community on Social Media Portals
• Consumer Opinion Leaders (Who will be your
mouth piece amongst consumers.): The most
valuable asset

6. How to do it Online?
• Know your target audience
• Check where they spend time
• Prepare a Media Plan
• Choose a web analytics tool to measure
• Implement
• Analyze the data gathered by web analytics
tool

7. Create a Micro site for OTC Products
Create Micro site by Following FDA Guidelines
Make it Precise by just giving the simple
information about the OTC product
Give some goodies to the visitors
Ask them to subscribe for newsletter
Use Analytics tool
Promote this website in Social Media
Use this Micro site in Offline Promotion
Send newsletter every week

8. Create Profile on Following Social
Media Network
FaceBook
LinkedIn
Twitter
Orkut
MySpace
Hi5

9. Run PPC Activity on Following
Google
Yahoo
MSN
Facebook
LinkedIn
Other Social media Sites

10. Do following Social Media
Activity for your Micro Site
Activity Work Details Per Month ( Minimum )
Facebook 30 Status Update
Twitter 50 Tweet
Orkut 30 Status Update
Youtube 10 Video Upload & Promotion
LinkedIN 30 Status Update
PR Submission 50 Submission
Group Emailing 100 Emails
BookMarking 200 Per Month
Independent Blogging 25 Post
RSS Feed Promotion 25 Submission
XML Feed Promotion 25Submission
SEO of Micro sites Micro sites
PPT Creation & Upload 5 Upload

11. Use Analytics Tool
• To know which source is giving you most
visitors
• Track Newsletter response
• Track the PPC response
• Check Average time
• Check Exit Page and make it more sticky

12. Display Advertisement where you
TG Lives
Keep the advertisement there where TG query
about drug related information
Use Information Rich Portals
Give your TG Some good content to digest
about their health
Don’t over do the advertising it may effect the
campaign badly.

13. Why MavenClickZ?
Digital Advertising Agency which is involved in
internet marketing, mobile marketing, web
development, Social Media Marketing
extensively.
MavenClickZ is fully reliable, secure,
transparent and fast for advertising online in
Pharma vertical.
Proven track record of success ☺

14. Thank You
Click For ROI ☺
MavenClickZ Media Pvt Ltd
#56, 2nd Floor, 21St A Main
Marenahalli, JP Nagar 2nd Phase
Bangalore 560078
www.mavenclickz.com
In case of any queries contact me at
bhaskar@mavenclickz.com
+ 91 – 9980770401
+ 1 – 646 626 5567