1. Concerns and Issues Governance SWOT
Analysis
2011

2.  City Council Development Oriented
 Wide Experience Background
 Can Make Major Time Commitments
 Mayor Has A Major Influence Over City
Council
 Mayor Controls Media via Strong PR Staff
 Highly Competent City Manager
 Seen As A Resource And Strong Support To
Small Business
Gresham SWOT Analysis for CRC
Review 11/18/2011 2

3.  High Influence by “Special Elite Interest” to
the Exclusion of Normal “Main Street”
Interests.
 Not Problem Solving Oriented
 Lacks Creative Thinking Limiting Short and
Long Range Options
 Limited “Outreach” by Elected Officials to
Neighborhood Community Interests
 Other than recent Portland Port Authority
Partnership Lacks Effective Engagement in
Region
Gresham SWOT Analysis for CRC
Review 11/18/2011 3

4.  Gresham Community Should Stand On Shoulders
of the Metropolitan Region and Eastside Sub
Region as Leader.
 Update Long Range Planning and Vision
grounded in Citizen Engagement and Influence
 Champion Open and Transparent Government
 Work to Win the Jobs War by Recruitment of
Family Wage Jobs because as Jobs Go, so does
the Fate of our City
 Cultivate and support entrepreneurs
 Outreach to citizen community which includes
diverse populations in all Neighborhoods
Gresham SWOT Analysis for CRC
Review 11/18/2011 4

5.  Increased Unemployment and Poverty
 Decreasing Property Values
 Elected Leaders Continue to Operate Outside
of City and Charter and Council Rules
 Further Reduction of Cooperation with
Adjoining Municipal Jurisdictions and County
Agencies Will Undermine Significant
Development
 Increasing Eyesore of Emptying Storefront
and Business Establishments
Gresham SWOT Analysis for CRC
Review 11/18/2011 5