4. Ask the Right Questions
• Who do you want to reach?
• Where do they live? Work?
• What do they read?
• What is your competition doing?
• What do you want to say?
• How are you going to reach them?
K Squared Communications®, Inc.
www.ksqrd.com
5. Target Marketing
• Know your strengths
• Beware of mass mailings
• Finding your markets
K Squared Communications®, Inc.
www.ksqrd.com
6. Target the Right Groups
• One Example:
High-Stress Professions
1. Nurse
2. Teacher
3. Homemaker
4. Waiter/Waitress
5. Doctor
6. Police Officer
K Squared Communications®, Inc.
www.ksqrd.com
7. Marketing Tactics
• Online and Offline Collateral
• Unique Identity and Brand
• Presentations or Classes
• Trade Shows
• Advertising
• Direct Mail
K Squared Communications®, Inc.
www.ksqrd.com
9. Marketing Tactics
• Newspapers and Magazines
– How do you get in the papers?
– What do you say when they call?
• Author Articles
• Event Management
• Networking
K Squared Communications®, Inc.
www.ksqrd.com
10. Relationship Marketing
• Co-Op Opportunities
• Find quality businesses and
institutions
• Be creative in your thinking
• Cross-market to partner databases
• Investigate and approach the best
candidates
K Squared Communications®, Inc.
www.ksqrd.com
11. Client Development
• Identify your best customers
• Ask them to advocate for you
• Listen to them about what they love
• Build on your strengths
K Squared Communications®, Inc.
www.ksqrd.com
12. Client Referrals
• References
• Referrals
– Ask people who trust you
– Ask when it is natural to ask
– Ask for an action, not a contact
– FOLLOW UP!
K Squared Communications®, Inc.
www.ksqrd.com
13. Tools for Success
• Business Management Tools
• Expert Advice
• Consistency
K Squared Communications®, Inc.
www.ksqrd.com
14. Marketing Game Plan
• Find Your Market
• Build Your Brand
• Promotion Tools and Tactics
• Grow Your Clients
• Reap the Rewards!
K Squared Communications®, Inc.
www.ksqrd.com
15. Your Marketing Magic will
Drive Profits
K Squared Communications®, Inc.
www.ksqrd.com
16. Questions?
Kate Koziol
773 774 7847
kkoziol@ksqrd.com
K Squared Communications®, Inc.
www.ksqrd.com