8 profit pulling PLR strategy

8 Profit-Pulling PLR Strategies That Really Work!

8 PROFIT-PULLING PLR STRATEGIES
THAT REALLY WORK!
Multiple Unique, Profit-Making Strategies That You
Can Use To Build Your Online Empire with Private
© All rights reserved. 1
Label Content!

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THAT REALLY WORK!
Multiple Unique, Profit-Making Strategies That You
Can Use To Build Your Online Empire with Private
Label Content!

COPYRIGHT © No part of this publication may be republished, modified or altered
in any way without the express written permission of The Author.

The Author has strived to be as accurate and complete as possible in the creation of this
transcription and workbook, notwithstanding the fact that he does not warrant or represent at any
time that the contents within are accurate due to the rapidly changing nature of the Internet.

The Author will not be responsible for any losses or damages of any kind incurred by the reader
whether directly or indirectly arising from the use of the information found in this material. Some
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This Product Is For Personal Use Only. . .
NOT FOR RESALE OR GIVE AWAY!


Table of Contents

How to Get the Most Benefit from this Master Manual
Quick welcome and introductory note from the author.

PLR Profit Strategy #1
How I get people to pay me and then build my mailing list! You will also learn that this
exact technique has helped branded me in the process as an authority figure in my
chosen niche.

Just by shifting the focus “a little”, I could greatly increase the perceived value of my
products even though they were re-worked Private Label Content acquired at free to low
cost.

This strategy can help sky rocket an anonymous marketer into Internet Marketing
stardom!

You will probably make the headlines if you can pull this feat by running the lives of a
string of Internet Marketers and build your online media influence exponentially!

This technique can separate you totally from the rest of the PLR junkies with the
“hobbyist” mentality… especially when you begin comparing the size of your bank
accounts.

The secret of many TOP Internet Marketers who THINK BIG and DO BIG with the FEW
Private Label Content they have… and EARN BIG.




I make $1,500 to $5,000 every time I do this, and the product development cost is often
close to zero.

Want to be wealthy? Think like the Dummies *hint*.

Final Words
Some words of wisdom on how to make a killing profit in the PLR market!

Appendix
Business-building resources summarized in this page, which I have been mentioning
throughout this course. I personally use most of them, and I highly recommend them to
you to use in your business of making money with Private Label Rights.



How to Get the Most Benefits Out of this Master Manual ........................................... 9

PLR Profit Strategy #1: ............................................................................................... 12
The Master Resell Rights Strategy............................................................................. 12
Concept ..................................................................................................................... 12
Advantages................................................................................................................ 14
Disadvantages ........................................................................................................... 15
What You Need ......................................................................................................... 16
Profit Strategy – Step-by-Step ................................................................................... 19
Marketing ................................................................................................................... 22

The Paid Membership Content Building Strategy ..................................................... 26
Concept ..................................................................................................................... 27
Advantages................................................................................................................ 28
Disadvantages ........................................................................................................... 29
What You Need ......................................................................................................... 30
Marketing ................................................................................................................... 34

Multiple Free Reports Strategy................................................................................... 36
Concept ..................................................................................................................... 36
Advantages................................................................................................................ 37
Disadvantages ........................................................................................................... 38
What You Need ......................................................................................................... 38
Marketing ................................................................................................................... 42

Multiple (E-zine Co-Op) Model .................................................................................... 44
Concept ..................................................................................................................... 44
Advantages................................................................................................................ 45
Disadvantages ........................................................................................................... 47
What You Need ......................................................................................................... 47



Marketing ................................................................................................................... 51

Reseller Membership Model ....................................................................................... 54
Concept ..................................................................................................................... 54
Advantages................................................................................................................ 55
Disadvantages ........................................................................................................... 56
What You Need ......................................................................................................... 57
Marketing ................................................................................................................... 60

“Comprehensive” Big Book Model ............................................................................ 61
Concept ..................................................................................................................... 61
Advantages................................................................................................................ 62
Disadvantages ........................................................................................................... 63
What Do You Need .................................................................................................... 63
Marketing ................................................................................................................... 68

Reworking PLR Products and Sell with No Restriction Usage (or Full Private Label
Rights).......................................................................................................................... 70
Concept ..................................................................................................................... 70
Advantages................................................................................................................ 71
Disadvantages ........................................................................................................... 72
What Do You Need .................................................................................................... 73
Marketing ................................................................................................................... 74

Creating Multiple E-Book Series ................................................................................ 76
Concept ..................................................................................................................... 76
Advantages................................................................................................................ 78
Disadvantages ........................................................................................................... 79
What Do You Need .................................................................................................... 79



Marketing ................................................................................................................... 83

Closing: Final Words .................................................................................................. 85

Appendix: Business Building Resources to Help You Make More Money with
Private Label Rights .................................................................................................... 86



THAT REALLY WORK!
Multiple Unique, Profit-Making Strategies That
You Can Use To Build Your Online Empire with
Private Label Content!



How to Get the Most Benefits Out of
this Master Manual

Hi and I would like to first thank you for investing in my “8 Profit-Pulling PLR Strategies
That Really Work!” course. Thanks again and yes, you have my word that this is going to
be one of the best PLR self-investments you have ever made.

And by the time you finish this course, you will then know what it takes to make your own
recurring profits from Private Label Rights content and most importantly, you can do it at
will. You don‟t have to stoop so low with other lame reseller competitors who only know
how to resell for low ball prices like $5.00, $10.00, $1.00, whatever ridiculous price.
Because I‟m just thinking that, no matter where you live in on this world, I mean, how the
hell can anyone afford a living just making $1.00 profits per sale, for example?

So we‟re going to put an end to those and dominate the field. I mean, I am going to show
how to build products with Private Label Rights and sell at any level, whether you‟re
going low ticket, or middle ticket, or even high ticket.

I‟ve successfully sold $147 and $297 memberships and products that have Private Label
element, without resorting to lowering my prices just because 499 other people have the
same Private Label Rights to the products as I do. So I‟m going to help you make those
irrelevant and focus on what matters most, it‟s growing your business and achieve
autopilot income. Makes it a worthwhile goal, don‟t you think?

So anyways, now before we begin with checking out the different profit-pulling Private
Label Rights strategies and models, there are a couple of important things I need to
touch base with you so listen really carefully.



I have only one main objective to achieve throughout this course and it‟s to equip you
with the knowledge and education on how to convert PLR content into profit-pulling
machines. And when you gain this priceless skill, my course would have done its job.
You might not know any better but I‟m going to tell you, you‟re having something that
can potentially wipe your competitors‟ clocks, so to speak.

And after this, you won‟t need to worry about getting PLR products or PLR content that,
are you know, being owned by hundreds or even thousands of other people. Because
even if many people have it, it doesn‟t stop you from outselling others. And it‟s not going
to stop you from getting new customers. Here‟s the thing I always believe right from the
start: there‟s no such thing as saturation. I know it‟s hard to grasp at first because in the
Internet Marketing field, we are conditioned to think that other gurus are making millions
from it and no one else stands a chance. Or 499 other people have the PLR rights to the
same product so it means you don‟t stand a chance. That‟s hog wash B.S. and I know it
by hard. I know it because many a times, I proved all these wrong. And you‟re looking at
solid, hardcore evidence staring back at you within the pages of this manual if you‟re
reading right now.

So anyways, to get the most out of this course I still need you to cooperate with me on
this. I‟ve already laid out the stuffs and I‟ve done my best not to leave anything vital to
your success out – I‟ve also done what I can to make it as “step-by-step” as possible.
When I was preparing this course, I took into consideration that you might not have any
products, any lists, or any name in your niche yet. If you have a bit of this and that or
more, you‟ve got an advantage but if you don‟t have anything at all, absolutely zilch,
don‟t worry, this course is all about you getting you to all of those that I just mentioned:
getting a list of responsive buyers, building your name and credentials, and of course,
put money into your pocket every month.

And now it‟s up to you to make this all happen for yourself. Believe me, I want the best
for you too even though I might not know you personally. You see, I‟ve personally helped
a few friends and some acquaintances who, ironically enough, for many reasons, might
not have known them until a funny twist of events happened. I‟ve helped them start their
business online and get them to earn a decent income to say the very least. Some went
on to achieve greater heights like one guy I helped – his success story got featured in
the PERSONAL MONEY magazine. Just 2 years ago, he was more than $10,000 in debt
from trying out a few MLMs too many until he met me.



You‟ll learn more about that particular guy in one of my BONUSES to this course but
anyways, what I am saying is that this course is the compilation of my years of success,
trials and experiments at finding out how to make a ton of fortune from PLR content. And
the results? You‟ve seen my income statements on the sales page before and I‟ve been
to places in the world I didn‟t expect to go, and tried things out I thought I would never
had a chance.

All of these are staring back at you now and I want the best for you. And frankly, I‟m
looking for more success stories to add. Will it be yours? All that said, there is still one
more important criteria for creating a success story together, and that‟s you. I need you
to be a hyper action taker, not a passive action taker. And a good way to start is by
printing out this manual. If you have a printer, do it now. If you don‟t, try getting it printed
out at the nearest cyber café, at the office or maybe a friend‟s house. Print it out and
read it as you listen to the MP3 audios as well. I‟ll be leaving out ample space and
Appendixes for you to take important notes. Speaking of the MP3s, you can listen to
them on your MP3 player or iPod or so, even when you‟re not at the computer, make
good use of idle time in traffic jams or commuting around.

I also ask that before you jump in on anything yet, make sure you cover all of the PLR
money making strategies in my course first. I know you‟re very excited and so am I right
now actually, as I am covering this course with you.

Bear in mind: some strategies may require more time or more money or more effort than
the other. Some may be suitable for you while others may not be. That‟s why I present
all the possibilities to you – all distilled in one power-packed course – so you can decide
what is best for you. There‟s a good reason why I‟ve left ample space at the footer of
each page, and I recommend printing this manual out and read it while you listen to the
MP3 audios, and take your notes down, or jolt down inspired ideas. Without further ado,
let‟s kick start your profitable journey… right here, right now!



PLR Profit Strategy #1:
The Master Resell Rights Strategy

We are going to cover PLR Profit Strategy #1 and this is what I call the Master Resell
Rights Strategy. Personally, this is my personal favorite strategy that I have been using
to build my opt-in mailing list especially.

In fact, this strategy alone is proof enough that no matter how many other people own
the same PLR products as you do, it won‟t stop you from making big profits. Like what I
did, I pulled off a launch in 6 days and raked in, let me see, $19,576 in total sales. And it
relates a lot to what I am going to share with you soon. And take note, I didn‟t get there
by selling products at basement prices because if I sell a product for $10 for example, I
need to sell like almost 2,000 copies. That‟s ridiculous and not really smart, unless I was
looking for a loss leader or something. The thing as well is, even when scaled down, I
used this method in my early stages of building my Online Business and built a list of
3,000 responsive subscribers in less than 2 months, owing to this method alone. That
was back in my early days, and it still works today. So I know this can do well for many
others as well if they use this strategy.

The thing is that, I‟ve used PLR content, most of which was already owned by many
other reselling competitors like me. But I staged my launch in a unique manner and with
its own brand, so my competitors became irrelevant suddenly. And I‟m going to teach
you to do that. Now understandably, if you‟re just starting you will want to take baby
steps first but it‟s not going to stop you from building your list and quickly make money
up front so you can start investing in other stuff later.

Concept



Okay, here is the concept in a nutshell: you must gather enough PLR material. It can be
E-Books, software or audio/video, stuff like that. Use them to create a series of digital
products in your name, say 4 to 10 products or more, and then offer the Full Master
Resell Rights to the products.

If you own a mailing list, you can easily make up-sells from selling these re-worked
products in a package to your subscribers or members. Since your subscribers-turned-
customers own the Full Master Resell Rights, they can in turn resell your products to
others, and so on.



This will in turn establish your presence strongly in your chosen niche market as these
re-worked products, now in your name or branding, are being sold across the Internet
marketplace thanks to the efforts of your resellers.

You can also leverage on your resellers‟ collective efforts to build your mailing list by
inserting advertisements, bonuses or some other incentive for THEIR customers to join
your mailing list in your products.

The concept covered, this is going to be the course style for the rest of the 7 other
strategies later. Now any of my friends who know me well know that I‟m quite a straight
talker but in your best interest, I‟m going to cover the pros and cons in each strategy. I
have my own opinions on each strategy when I use them for my business but the thing is,
everyone‟s different. So I‟m going to lay out the pros and cons objectively so you decide
it for yourself if it‟s worth your pursuit.

Advantages



Okay advantages:

1. Since you are going to sell the products first so that they can be released to your
customers to be resold, you can earn handsome upfront profits and increase the
perceived value of your products, something that most products with Give Away
rights do not have.

2. With strategically positioned lead capture devices in your products that were
private labeled, you can build your mailing list by leveraging on the efforts of your
resellers.

3. The Full Master Resell Rights would make your products viral in nature as they
go about being resold in the Internet marketplace.

Disadvantages



However the disadvantages are that:

1. Depending on how many PLR products you have to rework, it can be time
consuming. This is yet to take into account you have to write your own sales
copy and design the product E-Covers.

2. Since you are going to create a series of products in your name with Full Master
Resell Rights instead of one (for higher effectiveness), you need to gather as
much PLR material as possible.

What You Need



Now what you need to make this happen is that, first of all, you need a good collection of
Private Label Content material enough to create a few E-Books. Each of them should
have 20 to 30 pages or so.

I think this goes without saying but the Word Program is the most important tool there is,
not just for this strategy, but for a big part of your business, if you‟re in the Information
Products business. So if you‟re using Windows, or Mac, or whatever, you need to have a
Word Program. It‟s normally available in PCs and it is by far the most important tool you
must have.

Naturally you also need a PDF File Converter Program that converts Word document
into PDF format. Most PCs today come ready with this program installed – I think it‟s
called Adobe PDF Maker – but if you don‟t have a PDF converter installed, I recommend
http://www.PrimoPDF.com/ for the job.

And also, you‟re going to need to get a sales Letter and E-Cover for each of your
products. Don‟t worry about this one yet, I‟ll tell you why later.



This one also goes without saying but you need your own site and domain. So if you
don‟t have them yet get one now. I won‟t be running through all these again in the
subsequent sections on PLR Profit Strategies so don‟t take this lightly, okay? I use a
Dedicated Server and VPS since I have quite a number of sites but usually a shared
hosting or reseller hosting account will do for starters. Go get a hosting account with
http://www.BlueHost.com/ or if you want a more complete package, my partner Vince
Tan and I provide an all-in-one solution at http://IMGuerilla.com/. Check it out.

I register my domains with http://www.NameCheap.com/ as well, which is another
good domain registrar. It‟s only less than 10 bucks annually, and you get a free WHOIS
guard for a full year that protects your WHOIS identity, would come in handy and you
can wad off those people looking at your WHOIS info and email or call you for pesky
favors. Happened to me a few times, so don‟t make the same mistake I did.

Now accepting payments: I use 2CheckOut.com and for a good reason. You see, I
actually don‟t recommend using PayPal especially for this strategy, and in fact for almost
anything to do with „make money online‟, PLR, Resell Rights, whatever more. Back in
2006, I had my PayPal account limited twice and they gave me lame excuses to close it
and not give my money back. I know this is quite shocking news but let me explain. You
see, PayPal has a knack for clamping down accounts that make a lot of sales –
unusually a lot of sales – in a short time span. That was what happened to me, I was
pulling off a launch with PLRGold Master Rights Pack 3 and this happened. They were
hiding behind their ToS and such and it was frustrating to get my money out. I was lucky
to pay my affiliates before it happened and withdraw most of my money. Many other top
marketing people, like say, Liz Tomey and Jason James, were not that lucky. So yes,
refrain from using PayPal in doing big launches or anything to do with PLR or Resell
Rights. Long story short: according to them, they perceive PLR and Resell Rights as
“MLM” which I think it‟s silly. Anyways, I won‟t go off topic but if you‟re wondering why,
just go to PayPalSucks.com and you‟ll know why.

You can also use http://www.ClickBank.com/ to accept payments online. Use anything
but PayPal. PayPal is good for paying out affiliates and accepting commissions no doubt,
but just do refrain from using it to sell your own product, especially if you‟re in the PLR
and Resell Rights field.

So anyways, these necessities – the domain, hosting and third party payment
processors – are the prerequisites to other PLR Profit Strategies that will be discussed



later into the course, so I won‟t be repeating them again. So if you haven‟t got your own
hosting and domain and a way to accept payments online better get them down pat
before continuing.

Profit Strategy – Step-by-Step

Now we‟re going to cover the strategy. Compile the Private Label Contents to create a
collection of a few E-Books, say 4 to 6, or maybe 10, whichever amount is up to you.
The E-Books must be focused on one general theme; the more focused the theme the
better. For example: Internet Marketing, self improvement, freelancing, personal finance,
real estate, cooking, and so on.

Re-title each of the E-Books but be sure to include your name or pen name. For instance:
“Guide to Private Label Rights”, “10 Dollar Profit Blueprint”, etc. This is important as you
want to instill a branding for your own and establishing yourself as an expert in your
market.



In each of the E-books, place a „lead capture device‟. By this, I mean that you should
include a way for your readers to easily find your site and join your mailing list. It can be:

 An invitation to join your E-zine,
 A bonus membership access to your site
 Subscribe to your lifetime updates,

And so on… the key success is to give your reader an incentive to join your mailing list
so you can follow up with him or her whenever you have your next product to sell.

Some strategic places to put your lead capture device that I have personally identified
include the first page, third page, in the middle, and the back pages. Those are the hot
spots but at the same time, don‟t overpopulate your Master Resell Rights Info Products
with too many ads or they‟ll just become worthless content with nothing but ads, so avoid
that mistake.

Next you include the FULL MASTER RESELL RIGHTS to these products. In other words,
you want to allow your customers to resell your E-Books and then their customers to do
the same and so on. The logic behind this is that your E-Books get across the Internet
marketplace and since each E-Book has a lead capture device, you can build your
mailing list when the readers join your list!

Here are some Resell Rights terms and conditions that you will want to consider allowing
or restricting (a copy is also included in the Appendix, by the way):

 Has Full Master Resell Rights YES
 Has Rebranding Rights YES / NO
 Can be given away for free NO
 Can be used as a bonus YES / NO
 Can be added into paid package YES / NO
 Can be added into a paid membership site YES / NO
 Can be sold on auction sites YES / NO

Next you have to design the E-Covers for your products. Your digital products are going
to need a slick looking presentation if you want them to sell well. A number of PLR
products usually come with E-Covers already. You can either edit them as they are



using GIMP (http://www.gimp.org/downloads/) or Adobe Photoshop. But normally I
recommend having them re-designed from scratch.

If you don‟t want to do it on your own, you can hire a graphic designer to do it for you. I
recommend Dee Ferdinand of http://MiniSiteGuru.com/ for the job. Not only are his
rates reasonable, his turnover is quick and he is the guy behind some of the most
beautiful E-Covers out there that are currently being used by Top Internet Marketers and
myself included.

If you prefer the Do-It-Yourself route and you have Adobe Photoshop, you can use my
Action Script system at this link: http://myinstantcovers.com/.

I personally use my own Action Scripts to turn my flat designs into 3D covers and I‟ve
got them custom made, not typical ones you always see around. The Action Scripts
allow you to quickly and easily transform your 2D flat covers into professional 3D E-
Covers with only a few clicks of the mouse.

So once you‟re done with the E-Cover graphics, proofread your work one or two last
times and then convert your Word documents into PDF formats. Be doubly sure to
disable “copying of text” and still “enable printing” before converting the documents into
PDF format to prevent convenient content theft.



Write each of your product‟s sales letter and then your principal sales letter (which you
will use to sell all of your E-Books). I cannot discuss the subject of copywriting in depth
as it is a subject fit for another book. But here are some of the key principles to writing
your main sales letter:

 Your target market is strictly resellers.
 Sell them on convenience whereby they do not have to spend time and effort
creating their own products because you have done it all for them.
 They get to sell as many copies of your products and keep 100% of the sales.
 They can also do more with your products by listing your full Resell Rights terms
and conditions.

Set up your site on the server with thank you page and merchant processor ready. Okay,
you‟re as good as in business now!

Marketing



Now this is the marketing aspect, which is going to bring in money for the system and
strategy you have implemented in place. This is a very critical step altogether, otherwise
this whole strategy is worthless without getting traffic, and getting targeted prospects to
your website.

I am going to divide the marketing aspect into two: whether you plan to make upfront
profits or whether you want to build your list. If you‟re starting with nothing at all, no list,
then I recommend the latter. Meaning, you have to focus on list building in the backend
first, and think about making the profits later.

If you are planning to make upfront profits:

1. Endorse your Resell Rights package to your mailing list. This is the fastest way to
get the word out about your product and if you already have a substantial,
responsive mailing list, you can cover back your investment and make profits in a
short time frame, possibly a few hours to a day.



2. Start an affiliate program. You can recruit affiliates to promote your package
through their efforts in exchange for a percentage of commissions, say 40-50%. I
recommend JVManager if you actively create products with affiliate programs. A
lower cost alternative would be PayDotCom, though with more limited features.

3. Seek Joint Venture partners. If you know of other list owners and established
marketers in your niche, you can approach them for a Joint Venture in exchange
for higher commission payout.

If you are willing to forsake upfront profits and focus entirely on list building:

1. You can submit your Resell Rights products to membership sites that specialize
in offering Resell Rights items to their members. While you are sacrificing up-
sells, you can build your mailing list through this method by leveraging on a wide
selection of membership media. Once you have your own list, your business
would take a momentum of its own. I highly recommend this method if you don‟t
have your own list yet.

2. You can also submit your Full Master Resell Rights E-Books to E-Book
directories.

3. Above all, the success factor in this PLR profit model is to get your products
spread out far and wide as fast as possible. The more coverage your product
gets, the stronger brand you can build and so are the higher chances of building
your list through other people‟s resale distribution efforts.

This concludes PLR Profit Strategy #1. To wrap it up quickly, this strategy is good for
beginners with no list and no recognized name yet so by implementing this Master
Resell Rights strategy, you can build your list and spread your name virally. The more
Master Resell Rights material you spawn from PLR content, the more chances you have
of the product being resold and redistributed. You give your resellers an opportunity to
make money with your products, and every time they resell to others your name and
credibility widens.

This is just the start, you can also combine this with other PLR Profit Strategies as you
see fit, and I‟ll be talking more about them in the coming strategies.



The Paid Membership Content
Building Strategy

Now we‟re going to cover the second PLR Strategy in this course. This is the same,
exact strategy used in a membership site called Resell Rights Mastery, and therefore
adding a brand new on-going income stream. If you are a membership owner or
planning to be one, this is a “must use” PLR strategy because before this profitable
strategy has been revealed, I didn‟t know of anyone else using it just yet. So this makes
it all the more rare and powerful.



Concept

Now here‟s the concept in a nutshell which I am going to teach you. Basically, you can
convert an existing Private Label material, whether it‟s e-books or software or scripts and
change it into content for your membership site. So, for example, you can break down
PLR e-book content into a series of e-courses or articles to be put into your membership
site. Or if you‟re a skilled programmer, you can convert a Private Label Rights software
or script to become web-based, where your members can use the software by logging
into your membership site. And another idea would be to create audio-video product
surrounding your PLR articles or e-books. So what this means is that if you have e-
books with Private Label Rights you can do a voiceover and turn them into video
products or audio products or turn it into content that is web-based and make it so that
your customers or members must log into the membership site to actually download or
view the contents. So that‟s how you can build a strong following.

Now, any of these manifested ideas will increase the perceived value of your
membership site, therefore it is an incentive for you to charge either a one-time or



recurring fee for your membership entry. Now, this PLR profit model would work
excellently if you have a membership software that allows multiple membership levels.
Now this is what I have personally used to actually create $97, $67 and even $147
membership levels where people are paying me this amount rather than chump change
you see. So this is really, really powerful method that I‟m doing to teach you in a few
minutes from now.

Advantages

The advantages of doing this membership model:

1. Converting any form of PLR into membership content coupled with new works or
complimentary changes actually instills a high perceived value in the quality of
your digital info or software and therefore is an incentive for you to charge a
higher fee for membership entry.



2. You can easily make your membership site interactive and fun and good for user
experience by converting standalone Private Label products into action-oriented
membership sites. So in other words, your customers are no longer learning
passively but because they‟re being involved in the process, they start taking
action more actively and they start learning new things much quicker as well.

3. Because you can make much more money selling advertising space, affiliate
links, recurring income or recommend your own products within the members
area – the choices are unlimited.

Disadvantages

The drawbacks however are that:



1. Maintaining a membership site can be time and effort consuming. This is the
case if you‟re creating a monthly website. However if you‟re doing a one-time
membership site you can ignore this disadvantage.

2. Secondly you probably need to have a decent degree of programming skills if
you‟re planning to convert Private Label Rights software or scripts into web-
based. Also, you need other website necessities such as hosting, a domain
name and a payment processor – you need quite a couple of things here before
you can actually get started.

What You Need

Now as I‟ve discussed before in the first section of the first PLR profit strategy, I
recommend getting a hosting account with either http://www.BlueHost.com/.



To get your domain name, if you haven‟t gotten one just yet, I‟d recommend
http://NameCheap.com/ again. There is also http://www.GoDaddy.com/ but I mostly
use NameCheap for my domain names.

When it comes to accepting payments online, as mentioned before, I would recommend
2CheckOut.com as well or you can also use http://www.ClickBank.com/ since they
now support recurring membership sites and digital products with recurring billing. They
had this feature as of early 2008; they have enabled a feature where they allow bi-
weekly payments so you can easily recruit affiliates and ClickBank will pay your affiliates
for you, and automatically post checks to you every 2 weeks.

Now, to cover the things you actually need to put together this model is that first and
foremost, you need a membership software that allows you to start and manage your
membership routine and content, plus enables multiple membership levels. Now, I am a
fan of starting and running membership sites and I have also experienced using a lot of
membership scripts. Here are some that I would personally recommend to get the job
done.

The most recommended membership script that I would personally endorse is the use of
AMember Pro that you can actually get from http://www.amember.com. I really like this
script a lot and it‟s quite useful in features. It has a lot of features as well so I
recommend checking it out, and get yourself a copy.

Another famously used membership script is called Butterfly Marketing which you can
actually get straight away from http://www.ButterflyMarketing.com/. No affiliate link
here because while I have personally tested it out before and used it for a couple of sites,
the thing is that there‟s quite some programming bugs and quite tough when it comes to
programming as well, and scripting, so I actually don‟t quite recommend using the script
too often unless you don‟t really have much of a choice. But the good thing about having
this script compared to AMember Pro is that you can actually install it on multiple
domains, while AMember Pro requires you to buy 1 license per domain.

Another good one is that you can try Launch Formula Marketing at
http://www.LaunchFormulaMarketing.com/. Works quite similar to Butterfly Marketing
and I heard a lot of things about its features.



Another script that I would also recommend just to give you lots of options as well is one
by my friend, his name is Simon Hodgkinson, and he‟s got a new membership script
called InstantMember (that‟s at http://InstantMember.com/) so go and check it out as
well. All of these scripts are capable of supporting multiple membership levels. And
Instant Member is quite affordable, like aMember Pro. Butterfly Marketing and Launch
Formula Marketing may be a bit too pricey for starters.

Needless to say, you need substantial Private Label products to build your membership
content so you can‟t just have like one or two all right. You need to have a lot like tens,
or even hundreds for that matter, depending on how big your project is. If you‟re a writer
or planning to start a paid e-course within your membership site, you‟re going to need
Private Label Rights written materials and if you‟re a programmer you can use PLR
software or scripts and convert them into web-based applications.




Okay, now to cover the profits strategy in a step-by-step method:

1. You have to first decide on a theme of your membership content and your target
market and then gather the Private Label materials that you need. So for
example, you want to start a self- improvement membership site that targets
working individuals from corporate backgrounds, therefore you will have to gather
private label e-books, records and articles that cater to these individuals such as
I can think of right now, “How To Climb A Corporate Ladder”, “How To Be
Successful”, “One Minute Tips A Day For Time Management”, “How To Manage
Stress”, etc.

2. You must create one or a few membership levels. So usually in my experience,
two or three membership levels are ideal – they are considered the best and
sweet spots over there and obviously the good content goes to the free or low-
ticket members whereas the really, really good content should be saved for your
paid-membership levels. Now, you might think I‟m actually exaggerating on good
and really, really good but here‟s the thing: I believe on holding on to a principle
where you cannot provide anything less than good when it comes to giving
content as an infopreneur. In fact, you have to give excellent content if you want
to stay ahead of your competitors and make them bite your dust.

3. You need to create content for each of your membership levels. It can be paid
visual e-course or mp3 audio, video, web-based software or even templates
whichever one is suitable for your theme. Using the same example of self-
improvement. You can offer e-courses within your free membership levels and
web audio in the paid level. Now using Private Label content you don‟t have to
create content from scratch anymore. In fact, one very quick and easy (but also
lazy) way is that you can actually just simply change the format of the content.
For example, if the products are originally e-books you can easily read them off
as transcripts or transcriptions and turn them into an mp3 product making them
totally different altogether and giving your paid members a new user experience.

4. Writing a membership site sales letter. Now, as mentioned before I cannot cover
the whole aspect of copywriting in this course alone but I actually urge you to
refer back to this certain part of PLR Profit Strategy #1 where I talk about how to
write a sales letter in a nutshell. So that it will be useful information as well.



Marketing



Now once you have your website ready and membership level ready, here comes the
marketing aspect where you actually drive traffic and start getting members to your
website whether it‟s free members or paid members.

1. The first and foremost important and critical success factor to having a
membership site is to have an affiliate program. Now all of the scripts that I have
recommended to you, each of them have an affiliate program. So start an affiliate
program and most professional membership software should come ready with a
built-in affiliate program as I‟ve said before and all of the programs mentioned
actually have one after all so you don‟t have to worry about getting another one.
Now, this is the core success key to your membership site marketing and you will
depend heavily on your affiliates to market it for you and your joint venture
partners to help you push it.

2. If you want a free way, you can write articles and submit them to article
directories. Write articles that include your resource box and are linked to your
membership site and submit them to popular article directories such as
ezinearticles.com. Your articles can be picked up by e-zine publishers to be
reprinted to their subscribers so that earns you free exposure right away.

3. If you have the money, you can start buying up e-zine ads from other e-zine
publishers and advertise your membership site.

4. You can print e-books with full Master Resell Rights and offer your membership
access as a bonus in your e-books.

This just about concludes the second PLR strategy – your own paid membership
building. This as you can see ties in every well with the PLR Profit Strategy #1 that I just
taught you in the last strategy. In fact I use this method very heavily to promote my
membership site called Resell Rights Mastery and if you have owned any of my previous
Resell Rights products or Private Label products you will notice that there‟s an
advertisement on the back of the pages and some other parts that I keep referring back
to giving away the bonus membership access to Resell Rights Mastery. And that‟s how I
actually build my members database for this website, for my flagship membership site.



Multiple Free Reports Strategy

Now we‟re going to discuss the third PLR Profit Strategy. This strategy is almost similar
to PLR Profit Strategy #1 whereby you create a series of free reports to your credit using
Private Label Content.

Concept



The free reports come with Give Away rights, allowing your readers to pass on to their
contacts without restriction. In the free reports, aside from containing valuable
information that you can give away for free (using Private Label Content), you can
benefit from the viral exposure by putting in your lead capture device i.e. a way for
readers to join your mailing list. You can take this opportunity to pre-sell some of your
related products or even sell advertising space.

Advantages

The advantages of doing these methods are:

1. It is fast and easy to do. You can create free reports in a matter of minutes or
hours as they don‟t have to be long actually, an 8 to 20 page report is enough.



2. You don‟t need to write your own sales letter. Those who can‟t write their own
sales letter, this is going to be a good way for you to approach potential leads
right away. You don‟t have to learn copywriting to actually get this off.

Disadvantages

One disadvantage I‟ve seen in this method though is that the free nature of reports can
actually create a low-perceived value. Therefore, you need a strong incentive for readers
to give away your reports even though it‟s free. So, one strong incentive though is that
you can offer free exclusive rebranding rights.

What You Need



To go through the list of things that you need:

1. Needless to say, you need a Word program right away because this is going to
be a very essential tool to create your reports. While this program is available in
most PCs is that it is by far the more important tool you must have.

2. Also, you need a PDF converter program, like I have mentioned before that I use
Adobe PDF Maker. But for those who don‟t have their own Adobe PDF Maker
installed in their computer, you can actually use http://www.PrimoPDF.com/ to
help you convert Word document to PDF format. This is important for whoever
uses your report; they cannot alter the contents or modify it and pass it on to
someone else. This is a very important step.

3. Since you don‟t need to write a sales letter, you are going to need an E-cover
and a very good one at that to impress people and increase the perceived value.
So I‟m going to come to that in a short while.



4. Now, this is another very important thing that you must have. Please take note on
this. It‟s called a Re-branding Tool. It‟s optional but very highly recommended
because the viral effect of your free report distribution depend on this and
personally I use TurboPDF.com to re-brand my free reports with my end-users
affiliate links so if they want to have their affiliate links re-branded, they have to
either pay me for re-branding fee and I can do it for them or they can do it
themselves using this Turbo PDF tool. Another famous re-branding tool that I
heard of is Viral PDF which can be obtained from http://ViralPDF.com/.

Now you don‟t necessarily need a website to host the free reports per se, but as far as
collecting leads are concerned, having your own website is very important so make that
a high priority as well.


Now the Profit Strategy in step by step:



1. You have to first create a series of free reports in Word document, say 4 to 6
reports from re-worked Private Label Content, preferably focused on a theme in
your niche. Be doubly sure to title your reports and include your name for re-
branding purposes (e.g. Resell Rights Crisis Solved). As you can see there is a
form of branding here by putting my name there, so that I can start creating titles
under my name. Now that you have gotten this step down after getting all your
reports done, remember they don‟t have to be that long, just 8 to 20 pages per
report.

2. You have to start offering the Give Away Rights to the reports by allowing your
readers to give them away for free without restrictions. Be sure that your reports
have a mention about joining a mailing list and if they want to add more, either
some of your products or affiliate programs, therefore giving you more profit
points. Even though you‟re giving your readers the permission to give the
products away for free, in this case your reports, please mention that your
contents are copyrighted and they can be passed with the condition that they are
not altered, reproduced or modified in the process.

3. Once you have the Give Away Rights stated, you need to have the E-covers
done for your free reports. So even though the reports are going to be given
away for free, they need to have something visual to impress your potential
readers to actually download and read your reports. You can either do it your
own, as mentioned before back in PLR Profit Strategy #1 using my Action Scripts
for those people who have Adobe Photoshop, or you can choose to have
someone else design for you. Again I highly recommend Dee Ferdinand of
http://MiniSiteGuru.com/ for the job.

4. Once you have proofread your work, start converting your Word document
reports into PDF format using Primo PDF or Adobe PDF Maker. Remember to
disable the‟ copying of content‟ and enable „allow printing‟.

5. While this is optional, I highly recommend it like I said before; offer the re-
branding rights to your free reports. You can easily do this with Turbo PDF and
you can charge your readers a small fee for re-branding rights alone which adds
to a good extra income stream. This will encourage your readers to pass your
reports around and around because they know that their affiliate links are in and



there is a chance that they can also profit as well. Where marketing is concerned,
all you have to do is just give away free reports with no restrictions. You cannot
make the profits on up sell alone or upfront sales because you are giving it away
for free. So you are counting on a backend where you actually collect your leads
so you can start pitching them more offers at the back lead afterwards or affiliate
links or links to your own products.

Marketing

This method has actually helped me make sales on the backend for high-ticket items as
high as $297 items so at least I can vouch for the effectiveness of this free report
strategy and the irony is that I‟ve used other people‟s content which is Private Label
Content for this matter.

Where redistribution of the free reports is concerned, they are actually very similar to the
marketing methods like I‟ve already discussed in PLR Profit Strategy #1. You can refer



back to the marketing section in the PLR Profit Strategy #1 where I submit them to free
membership sites or E-book directories and also with the help of article marketing as
well.



Multiple (E-zine Co-Op) Model

Welcome to the fourth PLR Profit Strategy. It‟s what I call the Multiple E-zine Business
Model. In a nutshell on concept, is that you can actually start your own content-based
online newsletter, or better known as e-zine, using Private Label content and the primary
revenue can be earned through selling advertising spaces within the boundaries of your
e-zine issues.

Concept



This particular PLR strategy is similar in most ways to running an e-zine business. The
only thing is that creating new content is no longer already a big issue. In fact it is
humanly possible for you to compile enough PLR content six months to a year ahead in
a few days. Rework included. Given that, you can probably operate multiple e-zines
under your name or different pen names, whichever you prefer. The value of your
advertising spaces however depends heavily on how many subscribers you have and it‟s
irrelevant to the content you‟re providing.

The convenience of private label content can allow you to start an e-zine in a short
period of time and you don‟t have to worry about finding new content for a long time you
have them scheduled in advance. So for example if you have to email your list with
content once a week, you can easily prepare 50 e-zine text articles or html issues in
advance in a few days and have content for 50 weeks. This will allow you to spend more
time on building your mailing list which we will be covering in just a while and perhaps
your ultimate goal should be building a co-ops or a string of e-zines under your name or
and earn from advertising revenue.

Advantages



Now, advantages to this model are that:

1. First of all, no one has actually attempted to do this before. Well, actually there is
one person who has done it successfully so far that I know of and since it‟s a
widely unpopular model at the moment, you can seize this opportunity to be very
unique and distinguish yourself form other competitors. The convenience of
private label content can actually allow you to start an e-zine very quickly with a
lot of content in advance, or a string of e-zines under your name.

2. Advertisers are plentiful and are always looking for means to advertise to a huge
pool of prospects. So there‟s a very, very hot demand – with high demand but
low supply. It is relatively easy to find advertisers as long as your e-zines are
targeted at hot niches and these advertisers are bringing products to the table
that you at least probably want.



Disadvantages

The disadvantage doing this is that list building is tough. We‟re talking about doing
massive list building especially if you want to operate multiple e-zines whether in your
name or multiple pen names, so you have to do list building more aggressively.
Secondly, the advertising business is pretty competitive as well so you have to provide
competitive rates as well.

What You Need



So what you need here is:

1. A lot of written private label content focused on your theme of choice. You need
them so you can create a lot of e-zine issues, text or HTML, in advance.

2. Secondly you need an auto responder with broadcast system so that you can
collect subscriber lists and send emails to them. I would recommend either
GetResponse.com which I personally use. It‟s a very good auto responder
company and in fact if you get http://www.GetResponse.com/ it even has a
“GetSubscribers” feature or service as an add on where you can buy subscribers
in a way that you can pay for every name that they can send you to so they have
quite attractive packages - I‟ve tried them before and I‟m quite satisfied with them.
You can also use http://www.emailaces.com/ as well which is good.
http://www.Aweber.com/ is another highly recommended auto responder as
well, if you‟ve heard from other internet marketers but at this time of doing the
audio I‟ve heard quite a lot of company problems with aweber like price issues
and reliability issues have actually increased. So this is worth prospecting at the



moment and worth checking out but be on the lookout as well since I‟ve already
mentioned those.

3. Now after getting your auto responder you need to have other website
necessities such as hosting, domain name and even a payment processor. I
won‟t cover on hosting and domain name anymore because they‟ve already been
covered before but payment processors are still very important because although
you‟re not selling products per se through email at the moment you want accept
payments from advertisers who want to pay for advertising spaces in your emails.


Now, we‟re going to cover the profit strategy step by step:

1. To decide the theme of your e-zine: Is it going to be related to internet marketing
or self improvement, etc. it‟s up to you but keep it generalized and not too



focused (as in too small a demand). But the more focused it is and the more
demand there is the better so you‟ve got to stay in between. For example if
you‟re going to focus on Internet marketing, it‟s too broad at the moment but if
you focus on something smaller, like, let‟s say public domains or resell rights or
Adsense, those are some niches already with ample demand so that‟s a good
basis for you to start an e-zine because you have a lot of things to talk about,
because it‟s not too general and more specific at the same time. But if you talk
about things like something too sub-niched, there‟s going to be very little demand
and you‟ll soon run out of something to talk about. You‟ve got to find something
that‟s sub-niched, something that has a lot of demand and something you can
keep writing on about. Of course you‟re not going to write per se but you have
ample private label content that can keep the whole e-zine running for at least a
year or 6 months for that matter.

2. Compile e-zine content from PLR content you have and make your reworks and
everything. So compile 6 months worth of content in advance or preferably a year.
So if you plans to release an issue 2 times a week for example, you need 48
issues up front so you can dispense to your subscribers later at your
convenience allowing you 6 months free from doing any work or finding new
content. The contents can be compiled in a few days so it‟s worth while.

3. Get an auto responder which I have mentioned before and snt up the opt-in form
on your website‟s squeeze page so you can start getting visitors to subscribe to
your e-zine. You can use the broadcast feature to send emails to your mailing list
anytime you have a new issue to send. Whenever you have advertisers who
bought your advertising space you can include their advertisements along with
your next e-zine schedule after they have made their payment to you either
through PayPal or 2CheckOut.

4. if you prefer, you can repeat steps 1 through 3 for the same e-zines and keep
creating multiple e-zines under different pen names or even your own name. This
will increase your chances of making more money and expanding your co-op
network though the initial workload can be heavy.



Marketing

Once you have all these steps nailed down, which are actually the easy steps, now the
hardest step is to get subscribers and build by the thousands. This is the hardest part
because you‟re going by the numbers here. You need to have substantial list sites for
your e-zines before looking for advertisers so you need to consider the following
methods to build your e-zine list:

1. Buy advertisements from other existing e-zines by promoting your newsletter to
them. Promote your online newsletter through other people‟s online newsletters
therefore encouraging other people‟s subscribers to become your subscribers.

2. If you already have a mailing list with a decent subscriber database, you can start
doing ad swaps or join giveaway events. Do this with many other marketers in
the same niche and you can grow your list faster than normal. Be warned though
that this will mean more email marketing confusion as you‟re building a list of
shared subscribers. Now the premise of doing ad swaps is that it‟s like this: if you



have a list of say 1000 subscribers and you have another person in the same
niche with 1000 subscribers as well, you contact him and say, “Hey I would like
to do an ad swap with you. All you have to do is send me your solo
advertisement and I‟ll send it to my list. In exchange I‟m going to give you my
advertisement and please send it to your list as well, okay”. Therefore you have
mutual co-op on sending each other your respective solo advertisements. Now
what you‟re going to do is that in your own solo advert is that (this is a full-fledged
advertisement by the way), you‟re going to promote your own newsletter and
asking people to join your newsletter through opting in to your auto responder
and be subscribed to your mailing list. That of course I‟m being frank over here
but you have to be more subtle when approaching other subscribers either in the
guise of free gifts or a strong incentive. What is it in for them if they join your
mailing list. What will they get? What are the benefits?

3. Give Away events are large versions of ad swaps where multiple contributors
contribute a gift to a single website and all of them drive traffic to this website
using their mailing list by telling their subscribers to come to this website on a
certain day and download any gifts they want and when they download a certain
gift they have to join the contributor‟s mailing list to get the gift. So you have to
prepare your own gifts as a contributor to join the giveaway event and you need
to have your own mailing list. So on the day itself when everyone co-operates
and pulls in their subscribers to go to this particular website you tend to benefit
from getting other people‟s subscribers to your mailing list as well. So that‟s the
premise of giveaway events.

4. Another method to build a list quickly is to create a press release and announce
up on your newsletter from a third-party perspective. But please note that your
press release must be newsworthy. It must not be just another plain event or
promotion patterned advertising that does not have any information in it. You can
come up with a gimmick also but it has to be newsworthy. To get your press
release done I recommend going to www.prweb.com.

5. Next, get visitors from pay-per-click or search engines. Now, the quality of this
type of list is better than giveaway events and ad swaps per se whereby even
marketing commission is significantly less. You‟re getting targeted visitors off the
search engines that are already looking for the kind of information that you
probably have in your e-zine.



6. Co-registration leads. Basically, you engage list brokers and you pay a small
price for each subscriber they send to you. You can be paying anywhere from 10
cents a name to even a dollar a name. If you are a user of GetResponse.com,
they have a GetSubscribers service where they send leads to your
autoresponders at affordable prices. I tried this out and it works splendidly; the
strategy to build your list quickly isn‟t by purchasing their „2000 lead‟ package
because it will take a longer time, so buy bulks of „200 leads‟ for faster results,
though it may cost a bit more. On another note, I don‟t recommend List Builder
Pro if you ever heard of it. It‟s usually one of the first few names people think or
hear of when they want to do co-registration leads, but I tried this out and the
leads are not responsive at all. I mean 0 click throughs after a few email testings
to the leads they sent. So save your money on this one, because my friends and
I have already tried it out.



Reseller Membership Model

The Reseller Membership Model. Similar to PLR Profit Strategy #2 in some respects. If
you are a PLR junkie and have been collecting a lot of PLR products that come ready
with Resell Rights or Master Resell Rights, allowing you to add them into a paid
membership site, you will do well to consider starting one.

Concept



Renowned membership sites such as Sure Fire Wealth, PLR Wholesaler, and Resell
Rights Mastery can be said to use this PLR Profit Strategy, whereby the sites contents
are a huge collection of PLR products bought and placed into their paid member‟s area.

So if you have been collecting PLENTY of PLR products (that you can add into a paid
membership site) or obtain an abundance of them on a continuous basis, this is one
bright option.

You can begin your own paid membership site, pooling in a rich collection of PLR
products, and charge either a one-time or recurring (monthly) fee, depending on how
committed you are in sourcing for new PLR products in the marketplace and add them
into the member‟s area. Like PLR Profit Strategy #2, your marketing life wire will depend
heavily on affiliates to market for you.

A word of caution: not ALL PLR products can be added into the member‟s area. For
instance, some products may be allowed to be added into the paid member‟s area even
with its Source Code or Private Label Rights included. Then, there are others that allow
the adding into paid membership site for personal use only or without their Private Label
Rights/Source Code. And of course, some products CANNOT be added into a paid
membership site under any circumstances. So your best bet in avoiding legal trouble
with the original PLR author is to always double check the product‟s PLR terms and
conditions.

Advantages



I see advantages in using this model like:

1. If you are natural PLR junkie and have been collecting a lot of PLR products,
finding new content is not a problem.

2. If you can continuously look for new products from PLR authors you know of, you
can charge a recurring fee as you can commit your members to add a constant
amount of products.

Disadvantages



The drawbacks are few but heavy though, so you will want to consider:

1. Starting a paid membership site is not easy. Furthermore, maintenance and
support can be tough especially if you are doing it alone.

2. If you are starting a monthly membership, finding new customers and keeping
loyal members can prove to be challenging, as usually, the average lifespan of a
regular customer is 3 to 6 months.

3. PLR membership sites are very competitive. New PLR membership sites spring
out every now and then so you need to have an edge or offer something that
others do not.

What You Need



Refer to the What You Need section under PLR Profit Strategy #2.

In addition, you need a vast collection of PLR products that you are allowed to add into a
paid membership site and distribute the Private Label Rights/Source Codes to your paid
members.

If you cannot pass on the Private Label Rights, you may consider re-working the PLR
products and instead offer Master Resell Rights (in PDF format for E-Books or
software/script with no Source Codes).

You might do well to consider having enough content for future additions for at least 6
months to a year. That way, you don‟t have to source for products every now and then or
do it on a last minute notice.




1. Collect and compile 6 month‟s worth of PLR products that you are allowed to add
into your own paid membership site. It would be better if you can go up to a
year‟s worth but the reason behind this is that it will not be so taxing for you to
continuously source for new products now and then.

2. Depending on how often you source and buy PLR products, you can charge
either a one-time fee or a recurring one. Also as mentioned earlier, PLR
membership sites are competitive so you need to work out other essentials you
want to offer your members‟ needs.

3. Offering PLR products alone may not be enough in most instances. So you can
offer extra incentives such as sales letters and graphics to the PLR products that
do not readily have them yet. You can also consider offering services such as
auto responders and web hosting, though these are merely suggestions.

4. (OPTIONAL) If you have PLENTY of products with PLR (and Master Resell
Rights), you might want to consider offering 2-3 membership levels, charging a
different fee depending on the products‟ quality and features.



5. Write your membership site‟s sales letter.

Marketing

Simply refer to the Marketing section under PLR Profit Strategy #2.



“Comprehensive” Big Book Model

Now we‟re going to talk about how you can create a big books series using my sixth PLR
Profit Strategy and I think this is what many of you are going to like because we‟re going
to talk about how you can go middle or high altitude with e-books this time. Not just sell
for $10 or $20 e-books and sell low prices because your competitors are, in a way,
forcing you to do the same by competing in price wars.

Concept



Now here‟s how the concept works: Basically just like creating an e-book that you would
sell in volumes, you can create your own brand new big e-book series of a
comprehensive e-book under a new title in the shortest time possible by compiling a
series of articles or smaller e-books or special reports into one giant comprehensive
book that spans more than 40 pages long. Now this is the perfect incentive to go middle
or high ticket for e-books along the prices of $47 to $97 in US Dollars.

Advantages

One advantage in doing the Comprehensive E-book Model is that it‟s easier and faster
to compile big books using a series of related private label content and secondly, it‟s a
fast and easy incentive to go middle or high ticket as generally newcomers, here in
Internet Marketing (if you‟re targeting Internet marketers) and potential customers in
other natures often have a high perceived value by the number of pages.



Disadvantages

The only disadvantage that I can think of when attempting this model is that while
compiling can be easy, you might have to face the task of rewording the words of
combined PLR articles or smaller E-books especially if they originate from different
sources or different authors. Therefore you can expect an inconsistent command of
language.

What Do You Need



Now, here‟s what you need to pull off this method:

1. You need a small collection of private label e-books and articles that are focused
on one general topic.

2. As always you definitely need a Word program, that‟s for sure.

3. You need a PDF file converter. I‟ve been going through this quite many times in
other previous strategies as well, so I think you would definitely know this by now.

4. You need an E-cover designed for this e-book, piece of cake.

5. A hosting, domain name and a way to accept payments online. I guess it‟s all the
usual, again all these have been discussed before.

6. You need an auto responder with follow-up email feature. Well, I personally use
http://www.Getresponse.com/ to build my mailing list and send automatic



follow-up emails through people who opt into mailing list. Now this is going to be
quite an integral part of making this whole thing to work like a charm.

7. Another very important thing is that you need to have your own affiliate program.
I personally use JV Manager and I‟ve heard that the latest version is called
JVManager2: Fantasos which you can get from http://jvmanager.com/. Or if you
want to start up free you can use http://paydotcom.com/. That is another good
way to start your affiliate program for free. But the only thing is that in the long
run, you might end up paying more in transaction fees so I recommend that if you
want to get started you can use PayDotCom, or PDC, at the moment and when
you start making your money, invest in building your own in-house affiliate
program so you can be fully responsible and take 100% control of your affiliates
and the databases and save on paying transaction fees from sites like
PayDotCom. There are other alternatives you can use like ClickBank – that‟s
another proven affiliate program and there‟s an immediate marketplace with
instant affiliates you can reach out to right away because once you put up your
product on ClickBank, it‟s already available in the marketplace and you get some
traffic right away based on how you target your keywords. And also you can start
recruiting affiliates very easily because virtually anyone who has an account with
ClickBank can be an affiliate right away so that‟s another alternative for you to
use.

8. To make this work in it, you have to have your own autoresponder to collect
leads from people who visit your website, didn‟t buy and as they are about to
leave your website, they will be prompted to drop their name and email, so they
will be subscribed to your list. And then when they are in your autoresponder,
they will receive a series of follow-up emails which their intervals have already
been set – daily, every couple of days, up to you. The emails are meant to
continue persuading your prospects subtly to, in the end, purchase your product.
In this case, the comprehensive E-Book guide.




Now where the perfect strategies are concerned, here‟s the step-by-step plan that I‟m
going to lay out to you right now.

1. Create a new title for your big book and compile the private label content you
have into one giant e-book spanning about 40 pages. It should be focused on
one topic. It can be general but, the more specific the better. Don‟t forget to put
the demand in front of the product creation process by the way, because if
there‟s no demand (as in people looking for information and are willing to pay for
it), then there‟s no reason and it‟s useless for you to actually create a product the
first place so please take important steps in your Niche Marketing 101. Once you
proofread your work and get an e-cover for it, convert your product to PDF format
from Word document.

2. Write your product sales letter and a series of follow-up emails in text format. I‟m
talking about the sequential emails. The sequential emails should be in text
format all right that you can load into your own auto responder so it can be
automatically followed up with your prospects that opt in to continue persuading
them to buy your product.



3. Set up your auto responder and load it with your follow-up email series. The
more follow-up emails the better, though I recommend anywhere above 7, 14 to
21 is ideal. Be sure to space out the intervals with the first email to be sent
immediately, the second one the next day and the third, two to three days later,
and so on.

4. Create a way for people to opt in and it can be a pop-up box although nowadays
Internet browsers like Mozilla Firefox and Internet Explorer 7 and above are
becoming more sophisticated and they are programmed to kill popups right away
and you have to come up with a more sophisticated way and safe way of
collecting leads. I recommend putting an opt-in box somewhere in the middle of
the sales letter or somewhere in the middle and bottom of the sales letter where
it can actually get people to signup to your mailing list and still go back to the
sales letter. Now this is very important as it enables a way for your visitors when
he or she attempts to leave the sales page, you can ask him or her to opt into
your mailing list so that your auto responder can do the follow-up job
automatically. Of course you have to offer a good incentive for the prospect to
part his email address to you. It can be a bonus report or hidden benefits or
some secrets relating to your topic for example. Let‟s just say you‟re selling a
dating product. A big comprehensive guide on dating but due to the price
resistance because maybe he or she things that $97 is too much to fork out at
the moment and there is no trust built yet so before he or she attempts to leave
the page, you will want to have an opt-in box over there that has some kind of a
way to pull him or her back. Like ask him to at least part with his email address
for free so when the person gives the email address you can have your auto
responder automatically following up with your prospect right away. So he or she
may not buy the product right away but he or she may buy in the future because
when he or she is on your list the emails will be automatically sent at a certain
interval. He may not need the product today, but maybe a few days down the line
or a few weeks down the line depending on how you space out your auto
responder intervals he will eventually buy your product because you have
already built a trust, he is already convinced and you have already taken away all
the skepticism and objections away from the prospect leaving him with no
excuses not to get your product anymore.



5. Set up your affiliate program and decide your commission payout anywhere from
40% to 50%. Of course if you can offer 60% to 70% that‟ll be good too. Also
create affiliate promotion tools such as a solo ad emails, sponsors ads, banners,
and buttons for people to put on their website and so on.

Marketing

Now to cover the marketing aspect as you can see we‟re already in a way getting you to
become an infopreneur selling your own comprehensive guide. Now the life wire of this
PLR profit strategy is affiliate programs. As you can see you created your product very
easily using private label content and that pretty much solves the problem a lot because
you‟re positioning yourself as a research product over here and you save the person
from doing a lot of research. Say for example you do a comprehensive guide on dating
and sell it to an absolute newbie like what the “Dummy‟s” series are doing in bookshops.
They‟re positioning themselves to sell to people who are very newbie in whatever topic
they‟re interested in. Like in dating for example, you can put a comprehensive guide for



and say “How to date women for guys: A very comprehensive guide” like maybe 100 to
200 pages or so. So that becomes like a research tool. You save the person time from
making guesses or making embarrassing mistakes and risking his reputation or his „face‟
for that matter.

So okay, now that we have that covered, once we have the sales letter, the e-cover and
the product all set up we need to start marketing it and the life wire of this particular PLR
profit strategy is affiliate programs. If you use ClickBank or PayDotCom, chances are
that it‟s easy to leech a number of active affiliates off their marketplace as they‟re
continuously searching for new good products to sell. Another option is to submit your
affiliate product details to affiliate program directories. You can automate the process by
paying someone a fee so he or she can do the job for you too, submitting to affiliate
programs so you can get affiliates right away. Also, you can recruit JV partners (as in
joint venture partners) and mailing list owners in your niche so you can recruit them to
your affiliate program with perhaps extra special incentives like a higher commission
payout, free product sampling or complimentary product access, it‟s up to you.



Reworking PLR Products and Sell
with No Restriction Usage (or Full
Private Label Rights)

We‟re going to discuss on how you can make money from selling reworked PLR
products and sell with “No Restriction Private Label Rights” or “Private Label Rights and
Master Rights”. So this constitutes PLR Profit Strategy #7.

I have found this strategy in particular to be a pretty good income maker that you can
make in a short time span by sending to your mailing list as long as it‟s responsive to
your offer. In fact I have customers who have told me before that they have made a
good income using my technique or reselling my products in this manner, and one of
them happily reported that she found that of all the products that she has resold with
PLR, she found that mine has the highest return of investment or ROI. But it is likened to
be a double-edged sword using this technique, so don‟t say I didn‟t warn you!

Concept
Anyways we will be covering the bases on how you can put this strategy to work and put
money in your pocket. Now quite simply, you play a role as a massive value-adder
where you collect a variety or raw Private Label content preferably no restriction PLR or
you‟re allowed to resell the Private Label Rights and add value to them by making them
more user-friendly and/or sellable commodities. So in other words you‟re selling
convenience. In the PLR marketplace today there are many PLR sellers who often whip
up and sell Private Label e-books and articles in raw format, or should I say, they are



less turnkey for a complete business-in-a-box solution. So some of them do not come
ready with a sales copy and others have no e-covers at all, okay, or it needs a better one.
This strategy works best if you own a collection of raw Private Label content that do not
have any restrictions imposed on its Private Label Rights meaning you are allowed to do
anything with it such as give away, resell, etc.

Basically, you compile and rework the PLR products literally, offer new e-covers, more
catchy titles, better reading format and any other room for improvement in the product
that you can think of. The most important thing is that you want to sell convenience of
using the Private Label Rights products to the customers. And then you pull out the
reworked selection of Private Label products, usually e-books and sell them for one price
– usually middle ticket. I‟m talking about anywhere between $30 to $50, or even $60,
and allow your customers to also own a no-restriction PLR to the products which they
can do anything they want with it. Optionally, you can allow your customers to receive a
duplicated copy of your sales letter so that they can resell as soon as possible.

Advantages
There are the advantages of using this particular technique like:

1. This strategy works best if you own a responsive mailing list that‟s interested in
instant products that they can use for their own. So if you‟re in the Resell Rights
or Private Label Rights niche this is a very good strategy to use.

2. You can make a lot of sales in a short time period by tapping on the scarcity
factor – that is limited quantity and limited time only.

3. You can expect a viral resale and distribution effect in a short time from this
strategy.

Now I have people who are copying my techniques (as they say, imitation is a form of
flattery) and they‟ve found out now they actually understand why I‟ve been implementing
this strategy all the time as well. So as long as you place your advertisements
strategically in your reworked PLR e-books and since they have no restriction or they
had come with full Private Label Rights, people will resell them and distribute them,


8 profit pulling PLR strategy

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