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First Citizen Club
1. First Citizen Club
2nd Case Study-Marketing Management
Submitted by Group 3-
â˘Hussain
â˘Priyanka
â˘Pronita
â˘Rashi
12/8/2011 1
2. Contents
ďś Benefits of Shopper Stop from FCC Programme.
ďś Practicing of Customer Relationship Management.
ďś Development of Cordial Relations with Customers.
ďś Enhancing Satisfaction with Cordial Relationship.
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3. Benefits of Shopper Stop from
FCC Programme
⢠Provides all Information about the product.
⢠Updates on new products.
⢠Benefits through rewarding points & update of
Store events.
⢠They record all Info about their customerâs
need
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4. Benefits of Shopper Stop from
FCC Programme
⢠Delete slow moving goods & substitute them to
fast goods.
⢠It divides the population into groups that have
similar psychological characters.
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5. Are they practicing Customer
Relationship Management?
Explain
⢠Yes, they are practicing CRM.
⢠Providing updated information about latest
fashion trends through media.
⢠It helps to fulfill customer need.
⢠Shoppersâ Stop is positioned as a family store.
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6. Why Cordial Relations with
Customers is necessary ?
⢠For better improvement of product quality.
⢠Increase the sell of the product.
⢠To know the taste and preference of the
customers.
⢠To identify the change in their needs and
demands with time.
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7. How Cordial Relationship
Enhance Customerâs
Satisfactions?
⢠Products are designed according to customerâs
preference.
⢠It generate more direct customer relationship
management.
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8. Thank You
INMANTEC B-
School, Ghaziabad
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Hinweis der Redaktion
1-shoppers stopâs customers loyalty programme is called first citizen.Last point-psychological characteristics means-social values and life styles.Shopper stop targets high standerd of living of customers.
Last point-psychological characteristics means-social values and life styles.Shopper stop targets high standerd of living of customers.