This presentation contaions information about Italy.
History, tourist places, important cities, business culture, culture, art, places to visit, cuisine, fashion.
All about Italy.
5. Introduction
Capital â Rome
Official Language - Italian
Total Area - 301,338 km sq.
Population - 60,813,326 (2011)
GDP - $1.834 trillion (2012)
Currency â Euro
President - Giorgio Napolitano
Ranked as the world's 24th mostdeveloped country
13. Civilization And Invasion
⢠The migrations of Indo-European peoples into
Italy begun in 2000 B.C.
⢠The Etruscan civilization dominated from
about the 9th century B.C. till 3rd century B.C.
⢠By 264 B.C., all Italy south of Cisalpine Gaul was
under the leadership of Rome.
⢠They ruled for next 7 centuries and therefore
the history of Italy is largely the history of
Rome.
14. Early Modern Period
⢠The Black Death pandemic in 1348 left its mark
on Italy by killing one third of the population.
⢠Following the Italian Wars (1494 to 1559), Italy
saw a long period of relative peace under
⢠1. Habsburg Spain (1559 to 1713)
⢠2. Habsburg Austria (1713 to 1796)
⢠During 1800s, Italy was unified by NapolÊon,
who crowned himself as the King in 1805.
15. During
th
19
Century
⢠But with the Congress of Vienna in 1815,
Austria once again became the dominant
power in a disunited Italy.
⢠Austrian armies crushed Italian uprisings in
1820â1821 and 1831.
⢠In 1830s, Giuseppe Mazzini, a brilliant liberal
nationalist, organized the Resurrection, which
laid the foundation for Italian unity.
16. Unification
of Italy
⢠Victor Emmanuel II, king
of Sardinia, was
proclaimed king of Italy
in 1861.
⢠With this, Italy was
united on 17th March,
1861.
17. During the World Wars
⢠In 1915, Italy entered the war on the side of the Allies
but obtained less territory than it expected in the
postwar settlement.
⢠Benito Mussolini, a former Socialist, organized
discontented Italians in 1919 into the Fascist Party to
ârescue Italy from Bolshevism.â
⢠On Oct 28, 1922 he became the prime minister and
transformed Italy into a dictatorship
⢠He allied himself with Adolf Hitler in the Rome-Berlin
Axis in 1936.
⢠When the Allies invaded Italy in 1943, Mussolini's
dictatorship collapsed.
18. ⢠Finally on 2nd June 1946,
Italy became a Republic.
The
Republic Of
Italy
⢠Italy became an integral
member of NATO and
the European Economic
Community.
⢠Italy adopted the euro as
its currency in Jan 1999.
⢠Today, Italy has a
parliamentary
government based on a
proportional voting
system.
43. North vs South
Wide cultural gap
between:
oNorthern people
- cold
- rushed
oSouthern people
- warm
- easy-going
âŚbecause ofâŚ
44. âŚhistorical
reasons
⢠Italy is a very young
country (unification:
17th of march 1861)
⢠During the 19th century
Italy was divided in
two parts:
⢠the Spanish in the South
⢠the French and Austrians in
the North
45. Business background
⢠Big percentage of small and medium sized, family-run
businesses.
⢠Larger companies are still controlled in large part by single
families (Fiat, Benetton etc.)
⢠The idea of an enterprise being an arrangement of strongly felt
relationships
⢠Long-standing affiliations â old society
⢠-Regionalism - one of the least mobile management populations
⢠High degree of hierarchy â usually old man (wisdom)
⢠The number of women and young in senior management
positions is quite small.
Thatâs it because ofâŚ
46. ⌠Catholicism and Vatican
The values of Catholicism in Business
Culture:
⢠sense of family
⢠Paternalism
⢠dignity of the person
⢠confidence in the others
⢠respect for the elderly
47. Business Etiquette
⢠Indirect
⢠Fond of behavioral formulas
⢠Stylish
⢠Talkative
⢠Warm and tactile
⢠Easy-going
⢠Convinced (proud)
48. Behavioral Formals
⢠Good manners and courtesy are prized qualities in Italy
⢠Italians rate considerateness above behavioral formulas
⢠In the presentation: shaking always the right hand
absolutely on your feet.
⢠When meeting and departing always shake hands
⢠The guest seats always before the host
⢠Women enter inside the places always before men
49. Italian dress code
⢠the importance of appearance in Italy
should not be taken lightlyď otherwise
people think you neglect yourself as
your work.
⢠Importance for the accessories
(watch, pen, jewelsâŚ)
⢠women visiting Italy might be surprised
to hear compliments made to them on
their appearance. (Such comments are
not considered politically incorrect in
Italy.)
50. Italian communication
style
⢠BODY LANGUAGE:
⢠little personal space is left between people
⢠a lot of body language also during a simple
conversation ď Italian like this kind of
communication
⢠After doing business in Italy for a period of
time and building relationships do not be
surprised if you are embraced
51. Concept of Time
⢠Italians are usually relaxed
⢠If you are late of 10 minutes,
donât worry this will not have
any negative consequences
⢠However punctuality is
always welcome.
⢠Pay attention to the daily
schedule:
⢠breakfast (around 8 a.m.)
⢠lunch (around 1 p.m.)
⢠dinner (8 p.m.)
52. Italian Meetings and Negotiations
⢠The best time for meetings is between 10 - 11 a.m. and after 3 p.m.
⢠Avoid August as most businesses will run on skeleton staff due to holidays
⢠Try to make presentation less heavy is possible in Italian business life
⢠Meeting are really caoticď never follow the schedule
ď people
arrive late
ď people
Answer the phone
At the beginning of a meeting avoid
business and concentrate on some
small talk. Topics of discussion could
include Italian culture, food, wine
and football
Negotiations can be slow.
Demonstrating a sense of urgency is
53. :
Italian Entertaining
-Hospitality
very
ď Invitations to lunch and dinner are to be
expected
ď Bring always a presentâŚwine is
welcome
-Dining does have certain protocol:
- the host always pays
- keep your knife in the right hand
and fork in the left
- do not answer phone calls at the
table
- donât put the elbow over the
table
- drinking wine and water in the
right glass
54. Free Day and Festivity
⢠Days in which is better not to organize work
meeting:
ď Saturday and Sunday
ď August
ď All the catholic festivities (Easter, Christmas, all
saints, etcâŚ)
ď 25th April: national party
ď 1st may: feast of the workers
ď 2nd June: feast of the republic
55. ⢠They're both in the Eurasian continent
⢠Indians and Italians both love food and
celebration
⢠They're both young nation states
⢠They're both ancient civilizations
⢠Theyâre both democratic
⢠Both a five letter words
⢠Both start with an I
⢠Both words contain an a
56. Difference
⢠Italy is in Europe while India is in Asia
⢠Italians have varying hair colors while Indians just have
black hair
57. Italian Inventions
⢠Ambulance the first ambulance service (horse drawn carts) was
instituted in 1244 in Florence by a pious organization known as
"Arciconfraternita della Misericordia"
⢠Bicycle. Leonardo da Vinci had designed a bicycle, which has now
been constructed and is functional
⢠Dictionary first dictionary widely diffused and translated in multiple
languages invented by Ambrogio Calepino in 1502.
⢠Eyeglasses invented by Salvino Armati in 1280
⢠Highway, first Autostrada built in 1921
⢠Nuclear reactor, first artificial reactor built by Enrico Fermi in 1942
⢠Radio, first long-range transmission by Guglielmo Marconi in 1895
⢠Typewriter first practical and perfectly working typewriter invented
by Pellegrino Turri in 1808
⢠University. The University of Bologna was founded in 1083 and is still
operating to this day.
⢠Disco music was pioneered by Italian Composer Giorgio Moroder in
1972