2. Erik Axdorph – SU Dissemination activities
Dissemination activities
Presentation:
• Logotype
• Share.TEC website
• Graphical profile
• Dissemination kit
• Upcoming events
10/20/2009
eContentplus

3. Erik Axdorph – SU Dissemination activities
Share.TEC dissemination objectives
• Raising visibility of the project and its outputs,
awareness of its potential as a European system
for TE content exchange and reuse
• Activating a European network of communities in
the area of TE
• Ensuring sustainable and coordinated expansion
of the system
10/20/2009
eContentplus

4. Erik Axdorph – SU Dissemination activities
Share.TEC dissemination
• Challenge in disseminating a product to end-users when
the actual product is incomplete and constantly
developed
• Timing of launching the product is crucial in order to
reach a sustainable system; internet users are extremely
impatient and if a service does not work, there is one
functioning only a click away
• Instead of trying to change existing attitudes within TE,
we should aim towards providing an interesting and
convincing solution
10/20/2009
eContentplus

5. Share.TEC logotype
Humanism and life Building knowledge from
A warm green colour and smaller pieces
organic shapes – to users this The learning objects/jigsaw
is about humanism, not pieces create an apple, an old
technology. Our goal is to symbol of knowledge.
create an ”organic” system with
its own life.
S Cooperation
The apple creates the letter ”S” The pieces can also be seen
– as in Share.TEC. as interacting human figures.
Reliable educational Market potential
tradition
The logo as a whole has a
A font with classical book ”corporate” feeling rather than
printing letters that have a feeling of an EU project.
looked the same for many
hundreds of years.
”Pay-off” line
Because the basics of
knowledge have not Three words explaining
changed. what this is all about. This
does not always have to
be here.
eContentplus

6. Additional versions
Monocrome
For fax, screen print and other
monocrome media
Inverted
For dark backgrounds
Horizontal
Space saving, for example on
the web
eContentplus

7. Erik Axdorph – SU Dissemination activities
Share.TEC website
• www.share-tec.eu
• Established 2008 by members of the Stockholm
University team with continous feedback and
suggestions from project partners
• This initial version includes information material and
related reports
• Second website version will include more features such
as integration of the Share.TEC portal and more
communication possibilities
10/20/2009
eContentplus

8. Erik Axdorph – SU Dissemination activities
Share.TEC website
10/20/2009
eContentplus

9. Erik Axdorph – SU Dissemination activities
Share.TEC website
10/20/2009
eContentplus

10. Erik Axdorph – SU Dissemination activities
Share.TEC graphical profile
• A document describing main features of the internal and
external communication methods of the Share.TEC
consortium for a consistent image and brand building
Guidelines for:
• Template for documents and presentations
• Use of the Share.TEC logotype
• Dissemination material etc.
10/20/2009
eContentplus

11. Erik Axdorph – SU Dissemination activities
Dissemination kit (start version)
• Ideas and activities are based on the Share.TEC
dissemination plan
• Share.TEC brochure
• Share.TEC flyer
• Share.TEC rollup-poster
• Downloadable material from Share.TEC website
• This first version will be distributed at events and
seminars by Share.TEC internationally and by project
partners at local institutions and contexts
10/20/2009
eContentplus

12. Erik Axdorph – SU Dissemination activities
Upcoming events
• Dissemination event: third workshop and pilot system release
feedback, April, 2010, Heerlen. Strong focus on end-users: teacher
trainers/teacher educators and repository owners.
• Production of a Share.TEC trailer. Later to be presented and
communicated at events and related Share.TEC presentations
• Presentation of Share.TEC at OER conference in Stockholm, winter
2009/2010
• Presentation of Share.TEC at Online Educa Berlin Conference in
2011, Berlin
10/20/2009
eContentplus