At the Austin AMA and Business Wire event, Navigating Social Media’s Wild, Wild West: A Practical Guide for Communicators and Marketers, Giovanni Gallucci (a self proclaimed Social Media Ninja) answered how you optimize your social herd for Rodeo 2.0. Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.

1. social media
ova i gauÌi
optimization
American Marketing Association
Austin Chapter
February 24, 2009 1
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2. why are we here? how to effectively
optimize social media for online
marketing campaigns. design is a
critical factor in social media
marketing. big media is still
consumed by the majority. social
media = powerful & cost effective u
= little or no direction for effective
use.
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3. some key points be excellent believe
be awesome be fearless be scared
be everywhere be first be real be
the brand be a risk taker be careful
be empathetic be valuable be
helpful be open be honest be
friendly be yourself don’t be a pr pro
don’t be stupid be true to your dna
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4. “What if we used only
social media for
promotion?”
- the big pitch
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5. a quick detour
we need to talk about a few seo basics first...
click thrus | humans
backlinks | search engines
anchor text | search engines
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6. introducing viewzi to the world
viewzi 101
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7. introducing viewzi to the world
viewzi 101
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8. let’s see the goods
a few brief case studies
blogs > CBS
twitter > cnn.com
the groundswell > wired, ad age, etc...
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9. blogs > cbs
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10. blogs > cbs
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11. twitter > cnn
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12. groundswell > wired magazine, ad age, etc...
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13. great - can you replicate it?
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14. simply interactive | iamsecond.com
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15. ijustine | att
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16. ijustine | att
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17. ijustine | att
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18. ijustine | att
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19. ijustine | att
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20. ijustine | att
1000
over
rnet -
e inte
- th
ijustine
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21. ijustine | xtrain.com
full circle - traditional “tv”
ad with a strong call to
action.
differences? inexpensive to
produce, unlimited *free*
distribution, greater reach,
8-12 seconds in length
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22. ijustine | xtrain.com
full circle - traditional “tv”
ad with a strong call to
action.
differences? inexpensive to
produce, unlimited *free*
distribution, greater reach,
8-12 seconds in length
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23. ijustine | xtrain.com
full circle - traditional “tv”
ad with a strong call to
action.
differences? inexpensive to
produce, unlimited *free*
distribution, greater reach,
8-12 seconds in length
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24. whurley | bmc
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25. whurley | bmc
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26. whurley | bmc
hrs
48
/
.75
94
1,0
82
$
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27. “are you going to show us how you do
this already?” social media manifest
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28. “are you going to show us how you do
this already?” social media manifest
where | what sites to go to
what | ...do you do when you get there
when | what order to do it in
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29. The Social Media Manifest. Your
guide to online buzz creation...
social + connect + engage
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30. social media manifest
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31. social media manifest
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32. social media manifest
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33. social media manifest
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34. social media manifest
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35. social media manifest
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36. social media manifest
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37. social media manifest
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38. social media manifest
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39. social media manifest
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40. social media manifest
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41. social media manifest
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42. Yea! You already know how to do this?
put on your party dress!
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43. Thanks to
.net for sponsoring my talk!
giovanni gallucci
social media ninja
giovanni@gallucci.net
twitter.com/giovanni
469.682.6978
adobe.tv BarCampAustin.org ExtremeSocialMarketing.com gallucci.net mar.com MeritBuilder.com MissingClicks.com
SimplyInteractive.net Viewzi.com Viewzi.TV xtrain.com
préDevCamp.org RadioTime.com
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